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Van bruine doos naar retail concept - Jaap Cuperus

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Presentatie van Jaap Cuperus tijdens het B2B E-commerce Congres 2015

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Van bruine doos naar retail concept - Jaap Cuperus

  1. 1. Jaap Cuperus Head of Marketing & Ecommerce Linkedin.com/in/jaapcuperus
  2. 2. Our brands 1 10 200
  3. 3. High price Low price Low quality High quality Optimised price / quality ratio coverage Mass merchandise
  4. 4. +17.000
  5. 5. + 50 Countries
  6. 6. 1988 1998 2008 2012
  7. 7. Mass Merchandise E-tail Independent Retail
  8. 8. Customer
  9. 9. Mass merchandise
  10. 10. Foto private label concept
  11. 11. Etailers Etail
  12. 12. Etailers
  13. 13. Product name Product attributes Product variants Product alternatives Product accessoiries Product texts
  14. 14. Retail
  15. 15. See Think Do Love Roadmap
  16. 16. See Think Do Love Lead generation Social commerce
  17. 17. See Think Do Love Lead generation Social commerce Lead nurturing Email marketing
  18. 18. See Think Do Love Lead generation Social commerce Marketing automation Database marketing Email marketing Lead nurturing Email marketing
  19. 19. See Think Do Love Lead generation Social commerce Marketing automation Database marketing Email marketing Marketing automation Database marketing Loyalty program Email marketing Lead nurturing Email marketing
  20. 20. NEDIS is looking for: • Database Marketeer • Trade Marketeers • Head of Category Management & Purchasing • Customer Service Coordinator • Front Office Representative http://www.nedis.nl/nl-nl/career-opportunities/vacancies.htm Jaap Cuperus https://nl.linkedin.com/in/jaapcuperus @JaapCuperus

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