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Content Marketing has and will continue to become the most effective means for brands to build relationships with prospective and existing consumers. Technology and the coinciding habits of how people investigate and interact with companies has forever changed. Content is the cornerstone. This meteoric rise creates the biggest opportunity for brands in a century and it also poses tremendous risk if not capitalized on appropriately. We can't let content become noise or irrelevant. I want to reinforce a few key areas of future focus in our evolution as content marketers.