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Hoe gebruik je je brand persona voor service en content

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Fleur Willemijn van Beinum

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Hoe gebruik je je brand persona voor service en content

  1. 1. People want to connect to people 1
  2. 2. 2 “How is your content different than what your competitors create?”
  3. 3. 3 Brand Persona
  4. 4. tone-of- voice 4 NY Times A Quick-and-Dirty Guide for Retirement Saving. Wall Street Journal What Is a 401(k)? Refinery29 How Saving $8 Can Make You a Millionaire
  5. 5. lexicon 5 email e-mail Email E-mail Pieter Elbers, CEO KLM CEO KLM, Pieter Elbers
  6. 6. 6
  7. 7. webcare & ani.gif 7 source:https://giphy.com/gifs/batman-ineedthisforreactions-gif-FnajwlnCf9Ysw/download
  8. 8. chatbot & AI 8
  9. 9. Alexa 9 voice-podcasts
  10. 10. 10
  11. 11. visuals 11
  12. 12. 12 Eco-system
  13. 13. From Like
  14. 14. From Like 1200 pixels 630pixels
  15. 15. 15
  16. 16. 16
  17. 17. 17 verrassend beeld
  18. 18. The Editor in Chief ‘looks after’ brandpersona Photocredits:MerylStreepin‘TheDevilWearsPrada’ 18
  19. 19. ‘Chief’ Content 19
  20. 20. ‘Chief’ Content Editor in Chief 20
  21. 21. ‘Chief’ 21 Content Editor in Chief
  22. 22. Cases
  23. 23. Carglass België
  24. 24. KLM webcare
  25. 25. 25 TrainingPeaks
  26. 26. 26
  27. 27. 27
  28. 28. 28 MilestonePod
  29. 29. 29
  30. 30. 30
  31. 31. Follow Read ‘The Why’ Simon Sinek ‘Exponential Organizations’ Yuri van Geest Cherry-pick on my or fleurwillemijn.com 31 How not to give a f*ck boeken toevoegen
  32. 32. Q&A Fleur Willemijn van Beinum fleurwillemijn.com fleurwillemijn@xs4all.nl +31 6 245 03 999

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