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Social Networking: Why Your Company Can't Afford to Ignore It


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Presentation given by Walter Orechwa, CEO and Owner of Projections, and Michael Vandervort, social media expert, on social networking for business

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Social Networking: Why Your Company Can't Afford to Ignore It

  1. 1. Social Networking: Why Your Company Can't Afford to Ignore It Walter Orechwa Owner & CEO of Projections, Inc. Mike Vandervort HR Professional and social media expert
  2. 2. What Is Social Media? <ul><li>Introduction </li></ul><ul><li>Getting Started </li></ul><ul><li>Most Common Sites </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Twitter </li></ul></ul>
  3. 3. What Is Social Media? <ul><li>Other sites </li></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>My Space- for business? </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><ul><li>Free:, </li></ul></ul></ul><ul><ul><ul><li>Paid sites: TypePad </li></ul></ul></ul><ul><ul><ul><li>Self-hosted: </li></ul></ul></ul>
  4. 4. What Is Social Media? <ul><li>Common Aspects </li></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Contacts/ Friends </li></ul></ul><ul><ul><li>Communication with others </li></ul></ul>
  5. 5. Advantages <ul><li>Positive Employee Relations </li></ul><ul><ul><li>Team mentality </li></ul></ul><ul><ul><li>Puts employees on the ‘inside’ of business decisions </li></ul></ul><ul><ul><li>Online ‘Open-door’ </li></ul></ul><ul><li>Showcase Your Employees </li></ul><ul><ul><li>Highlighting awards </li></ul></ul><ul><ul><li>Subject expert </li></ul></ul>
  6. 6. Advantages <ul><li>Large base </li></ul><ul><ul><li>Millions signing up </li></ul></ul><ul><ul><li>Want companies to be participating </li></ul></ul><ul><ul><li>Conversation taking place </li></ul></ul><ul><li>Recruiting </li></ul><ul><ul><li>Find top candidates </li></ul></ul><ul><ul><li>Profiles go deeper than resume </li></ul></ul><ul><ul><li>Attractive to millenials </li></ul></ul><ul><ul><li>Screening candidates </li></ul></ul>
  7. 7. Advantages <ul><li>Marketing </li></ul><ul><ul><li>Branding issue </li></ul></ul><ul><ul><li>Search engine presence </li></ul></ul><ul><ul><li>Target specific audience </li></ul></ul><ul><li>Companies who participate in social media </li></ul>
  8. 8. Potential Dangers <ul><li>Time Consumption </li></ul><ul><ul><li>‘ Cyberloafing’ </li></ul></ul><ul><ul><li>Advising employees on expectations </li></ul></ul><ul><ul><li>Will it be worth my time? </li></ul></ul><ul><li>Too Much Information </li></ul><ul><ul><li>Monitoring </li></ul></ul><ul><ul><li>Personal vs. Professional </li></ul></ul><ul><ul><li>What is acceptable? (and what isn’t?) </li></ul></ul>
  9. 9. Potential Dangers <ul><li>Negative postings </li></ul><ul><ul><li>External sources </li></ul></ul><ul><ul><ul><li>Competitors </li></ul></ul></ul><ul><ul><ul><li>Former employees </li></ul></ul></ul><ul><ul><ul><li>Union organizers </li></ul></ul></ul><ul><ul><li>Internal sources </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Monitor the web </li></ul></ul>
  10. 10. Potential Dangers <ul><li>It’s Not That Easy To Delete </li></ul><ul><ul><li>Internet archives </li></ul></ul><ul><ul><li>User can save info. (and re-post) </li></ul></ul><ul><li>Legal issues </li></ul><ul><ul><li>Discrimination </li></ul></ul><ul><ul><ul><li>Potential employees </li></ul></ul></ul><ul><ul><ul><li>Current employees </li></ul></ul></ul><ul><ul><li>Wage and Hour Violations </li></ul></ul><ul><ul><li>Whistleblower protections </li></ul></ul>
  11. 11. Everybody’s Talking <ul><li>Human Resources and Social Media </li></ul>
  12. 12. Human Resources and Social Media <ul><li>Already in the conversation, whether you know it or not </li></ul><ul><li>Understanding social media is an essential skill for HR practitioners! </li></ul><ul><li>Where to go to learn </li></ul><ul><li>Applying the tools </li></ul>
  13. 13. Moving Forward <ul><li>End-goal </li></ul><ul><li>Involvement </li></ul><ul><li>Constructive participation </li></ul><ul><li>Spamming </li></ul><ul><li>Social media overload </li></ul>
  14. 14. Moving Forward <ul><li>Attitude </li></ul><ul><li>Employee use </li></ul><ul><li>Employee monitoring </li></ul><ul><li>Company policy </li></ul>
  15. 15. Presented by: <ul><li>Walter E. Orechwa is Chief Executive Officer and Owner of Projections, Inc. He has been working in employee communications since 1984, when he earned a BA in Broadcasting and Public Relations from Mississippi State University. Walter's company, Projections, has been perfecting the art of employee communications with small to Fortune 500 size companies across the U.S. and Canada. In 2009, Projections was recognized as one of the fastest-growing private companies in America, by Inc. magazine. Projections began producing employee communication slide shows over 30 years ago, and the company has constantly evolved as the media and formats have changed. From slides into video, DVD, websites, eLearning and today's Social Media and Web 2.0., there has always been one constant - the message is what matters. Projections' highly skilled team of professionals delivers vital information to employees world wide every day. </li></ul><ul><li>Find out more about Projections at </li></ul>
  16. 16. Presented by: <ul><li>Mike VanDervort has two decades of HR experience at some of the top Fortune 500 and Great Place to Work employers. Michael is an eclectic HR professional with an extraordinary curiosity about how things work. By day Michael works as an HR Specialist, doing web research and &quot;think-tank&quot; projects on human resources and employee relations issues for one of the largest employers in Florida. By night, Michael writes about human resources and business topics related to social media, human resources, employee relations, the culture of organizations, leadership and best business practices. </li></ul><ul><li>Michael blogs at </li></ul>