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The Perfect Pitch by Fran Hauser for Project Entrepreneur

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This presentation was originally presented by early stage investor, Fran Hauser, at the 2015 Project Entrepreneur Summit in New York City.

Women start companies at a rate 1.5 times the national average but account for less than 10 percent of founders at high-growth firms*; while the passion and talent clearly exists, barriers stand in the way of women maximizing the economic significance of their efforts. That’s where Project Entrepreneur comes in.

Project Entrepreneur is a foundation and competition sponsored by Rent the Runway and UBS for women entrepreneurs. Apply now to win $10,000 in funding and an accelerator program!

The Perfect Pitch by Fran Hauser for Project Entrepreneur

  1. 1. The Perfect Pitch Deck PROJECT ENTREPRENEUR FRAN HAUSER OCTOBER 17, 2015
  2. 2. INTRODUCING (INSERT NAME OF COMPANY) ELEVATOR PITCH: • WHAT THE PRODUCT/SERVICE IS • WHO THE CUSTOMER IS • PAIN POINT IT’S SOLVING OR OPPORTUNITY IT’S CAPITALIZING ON • SIGNIFICANT TRACTION (IF RELEVANT) USE SIMPLE LANGUAGE AVOID: vagueness, jargon, buzzwords
  3. 3. OPPORTUNITY PAIN POINT OR MARKETPLACE TREND
  4. 4. SOLUTION SHOW YOUR PRODUCT AT A HIGH LEVEL - MAKE THIS AS VISUAL AS POSSIBLE (DIAGRAM, SCREENSHOT, ETC..)
  5. 5. MARKET SIZE IMPORTANT TO SHOW THE ADDRESSABLE MARKET DON’T INFLATE THIS NUMBER
  6. 6. WHY NOW? THIS IS ONE OF THE MOST IMPORTANT QUESTIONS FOR VC’S. WHY IS THIS PRODUCT RELEVANT RIGHT NOW? WANT TO MAKE SURE IT’S NOT TOO LATE NOR AHEAD OF ITS TIME
  7. 7. CORE TEAM DEMONSTRATE WHY THIS IS THE RIGHT TEAM TO EXECUTE ON THIS
  8. 8. PRODUCT IF PRODUCT IS LIVE, DO A DEMO IF NOT, SHOW DESIGNS FOCUS ON THE ONE FEATURE THAT IS THE MOST IMPORTANT AND THAT WILL DRIVE VIRALITY OR INTEREST
  9. 9. COMPETITIVE LANDSCAPE SHOW FULL LANDSCAPE (LEGACY AND DIGITAL) AND WHERE YOU FIT IN SHOW WHITE SPACE, IF IT EXISTS IF IT DOESN’T, EXPLAIN WHY THIS IS A GOOD BUSINESS IDEA
  10. 10. KEY DIFFERENTIATORS WHAT ARE YOUR COMPETITIVE ADVANTAGES? • PATENTS • KEY RELATIONSHIPS • BARRIERS TO ENTRY FOR NEW PLAYERS • UNFAIR ADVANTAGES
  11. 11. BUSINESS MODEL REVENUE MODELS PRICING CUSTOMER LTV VS CAC KEY ASSUMPTIONS SUPPORT SUPPORTING DATA IS REALLY IMPORTANT HERE
  12. 12. CUSTOMER ACQUISITION STRATEGIES TO ACQUIRE CUSTOMERS
  13. 13. TRACTION IF PRODUCT IS LIVE, SHOW TRACTION WITH KEY KPIS: CUSTOMERS, REVENUE, ENGAGEMENT, ETC… IF PRE-LAUNCH, ANY INITIAL CONSUMER TESTING FEEDBACK OR ENTERPRISE CLIENTS INTERESTED IN DOING A PILOT, SALES PIPELINE
  14. 14. FINANCIALS SHOW 5 YEARS VC’S DON’T EXPECT TO SEE A PROFIT IN THE EARLY YEARS
  15. 15. KEY RISKS AND WHAT YOU ARE DOING TO GET AHEAD OF THESE AND MITIGATE
  16. 16. CAPITAL RAISE FUNDS NEEDED: STAGE/SIZE/TERMS USE OF FUNDS WANT TO RAISE ENOUGH TO HAVE 18 MONTHS OF RUNWAY
  17. 17. INVESTORS/ADVISORS BE PREPARED TO ANSWER WHAT THE LEVEL OF INVOLVEMENT IS ESPECIALLY IF HAVE A MARQUIS ADVISOR
  18. 18. WHY INVEST? SUMMARY OF WHY THIS IS AN AMAZING OPPORTUNITY

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