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AUTOMOTORA BILBAO MATTA EVOLUCION FACHADA Copyright 2005 Project & Market Ltda. All rights Reserved .  www.projectmarket.c...
Propuesta Fachada Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic ...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Propuesta Interior Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
Copyright 2006 Project & Market Ltda. All rights Reserved .  www.projectmarket.cl   Cristian Marinkovic  09 2371527   [ema...
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Evolucion Fachada Matta Final 2

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Evolucion Fachada Matta Final 2

  1. 1. AUTOMOTORA BILBAO MATTA EVOLUCION FACHADA Copyright 2005 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  2. 2. Propuesta Fachada Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  3. 3. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] EVOLUCION FACHADA MATTA Propuesta PROCORP (19 de Octubre de 2005)
  4. 4. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Reunión Derco/Automotora Bilbao/Project (8 de febrero) <ul><li>Cambia nombre a Repuestos Automotora Bilbao. </li></ul><ul><li>Cómo mostrar en el flanche las marcas de repuestos que se venden. </li></ul><ul><li>Alargar paleta hacia arriba. </li></ul><ul><li>Ver altura del flanche. </li></ul><ul><li>Disminuir la cantidad de marcas y agrandarlas (Suzuki, Samsung, Hankook). </li></ul><ul><li>Ocupar vitrinas de fachada para apoyar marcas que se retiran. </li></ul><ul><li>Corner Hankook (escalera trasera). </li></ul><ul><li>Darle fuerza a gráfica atrás del mesón de despacho y detrás de los rasgos de la estantería. </li></ul>
  5. 5. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Propuesta PROJECT & MARKET
  6. 6. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] EVOLUCION FACHADA MATTA Propuesta PROCORP Propuesta PROJECT & MARKET
  7. 7. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Derco center cambia a Derco repuestos. La razón es establecer una marcada diferencia entre el concepto de venta de automóviles y venta de repuestos. EVOLUCION FACHADA MATTA Propuesta PROCORP
  8. 8. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Se agregó Repuestos Automotora Bilbao, en vez de utilizar solo repuestos Bilbao. La marca se despliega horizontalmente en el tono gris, independiente del color rojo, cuyo peso destaca la marca Derco repuestos, pero a la vez vinculando ambas marcas, lo que permite asociar Derco con Automotora Bilbao. EVOLUCION FACHADA MATTA Propuesta PROCORP
  9. 9. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] Se estableció un nuevo formato para el letrero mostrando las 3 marcas principales. De este modo aumenta la dimensión de ellas y así se crea un impacto visual potente hacia el cliente. EVOLUCION FACHADA MATTA Propuesta PROCORP
  10. 10. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] La paleta crece. La idea es aumentar la posibilidad de que los potenciales clientes que se movilizan en dirección al poniente, puedan encontrar el local y/o las marcas que están buscando. EVOLUCION FACHADA MATTA Propuesta PROCORP
  11. 11. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] En el acceso se ubicará una caja backlight. Debido a que la cortina permanecerá abierta, se propone este espacio como un buen lugar de exposición de marcas al transeúnte y los vehículos, a través de un dialogo entre intensidad de luz y color. EVOLUCION FACHADA MATTA Propuesta PROCORP
  12. 12. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address] <ul><li>Se propone romper con linealidad de la fachada, proponiendo en la vitrina una transparencia que permite: </li></ul><ul><li>- Jerarquizar los productos exhibidos. </li></ul><ul><li>Mostrar el interior del local. Para el potencial cliente, esta innovadora propuesta, creará un impacto visual que lo invitará a conocer estas dependencias. </li></ul>EVOLUCION FACHADA MATTA Propuesta PROCORP
  13. 13. Propuesta Interior Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  14. 14. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  15. 15. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  16. 16. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  17. 17. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  18. 18. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  19. 19. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  20. 20. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  21. 21. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  22. 22. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  23. 23. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  24. 24. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  25. 25. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  26. 26. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  27. 27. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  28. 28. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  29. 29. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  30. 30. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  31. 31. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  32. 32. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  33. 33. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  34. 34. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  35. 35. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  36. 36. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]
  37. 37. Copyright 2006 Project & Market Ltda. All rights Reserved . www.projectmarket.cl Cristian Marinkovic 09 2371527 [email_address]

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