Social Media Course Presentation


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Social Media Course Presentation

  1. 1. Social Media Workshop<br />Course Overview:<br /><ul><li>The History of the World Wide Web
  2. 2. Modern websites – features and case study
  3. 3. Driving traffic to websites –3 main methods
  4. 4. The Social Media Model
  5. 5. Q & A and tea break
  6. 6. Your marketing activities
  7. 7. Implications for business
  8. 8. The Big 3 – facebook
  9. 9. The Big 3 – Linked In
  10. 10. The Big 3 – Twitter
  11. 11. Lunch</li></li></ul><li>The History of the WWW<br />The World Wide Web (WWW):<br /><ul><li> 1980–1991: Development of the World Wide Web
  12. 12. 1992–1995: Growth of the WWW
  13. 13. 1996–1998: Commercialization of the WWW
  14. 14. 1999–2001: "Dot-com" boom and bust
  15. 15. 2002–present: The Web becomes ubiquitous
  16. 16. Web 2.0
  17. 17. Mobile Web</li></li></ul><li>The Conversation Prism<br />
  18. 18. Modern Websites<br />Modern Website Features:<br /><ul><li> Direct Links to Social Media
  19. 19. Less static content and more fresh content
  20. 20. Ability to add fresh content. Blogs and articles etc.
  21. 21. Keyword rich content
  22. 22. Social Media sharing buttons
  23. 23. Ability to generate comment
  24. 24. RSS Feeds</li></ul>Case Study:<br /><br />
  25. 25. RSS feeds<br />Really Simple Syndication (RSS)<br /><br /><br />
  26. 26. Driving traffic to your website<br />The main 3 methods:<br />Pay per click i.e.: Google ad words (Pros and cons) <br />Search Engine Optimisation (SEO) to rank high in the natural listings<br />Social Media<br />
  27. 27. The Social Media Model<br />E N G A G E A N D E D U C A T E Y O U R A U D I E N C E <br />Engage<br />Talk<br />Inform<br />RSS | Info | Re-tweets<br />Your Website<br />New Content<br />Blog<br />Articles<br />News<br />Events<br />Engaged<br />50<br />Semi – engaged<br />300<br />Not engaged – inconsistent | info resources<br />650<br />AUDIENCE<br />A U D I E N C E O F 1 0 0 0 <br />Engage<br />Talk Regularly<br />Meet<br />Tweetup or privately<br />Contact<br />DM or phone<br />D E V E L O P A D V O C A T E S | E N G A G E + N U R T U R E <br />
  28. 28. Q & A<br />But what does that mean!?<br />Tea Break<br />
  29. 29. Implications for Business<br />
  30. 30. The Big 3 - facebook<br />Case Study:<br /><br />
  31. 31. Facebook - tasks<br />Facebook Tasks:<br /><ul><li> Start Posting
  32. 32. Promote your page
  33. 33. Email and blog it
  34. 34. Send updates to your fans
  35. 35. Subscribe to similar fan pages and groups
  36. 36. Get onto and search directories</li></li></ul><li>The Big 3 – LinkedIn<br />Case Study:<br />Personal Account:<br /><br />Business Account:<br /><br />
  37. 37. The Big 3 – LinkedIn<br />LinkedIn Tasks:<br /><ul><li>Join Linkedin
  38. 38. Start Connecting to People you Know
  39. 39. See your Contacts Contacts.
  40. 40. Remember your contacts are People</li></li></ul><li>The Big 3 - twitter<br />Case Study:<br /><br />
  41. 41. Q & A<br />But what does that mean!?<br />Lunch<br />
  42. 42. Afternoon overview<br />Course Overview:<br /><ul><li> What can you do with twitter?
  43. 43. Twitter who will tweet?
  44. 44. Twitter task
  45. 45. Twitter applications
  46. 46. Twitter terminology
  47. 47. Twitter: who to follow
  48. 48. Lets get social
  49. 49. 8 styles of tweets
  50. 50. Twitter abbreviations
  51. 51. Building your audience
  52. 52. Q and A and end</li></li></ul><li>What can you do with twitter?<br /><ul><li> Breaking Boundaries
  53. 53. Connecting people
  54. 54. Building Relationships
  55. 55. Making Friends
  56. 56. Getting in touch quickly
  57. 57. Telling People what you’re doing
  58. 58. Customer Relations/ Reputation management
  59. 59. Brand Building
  60. 60. News
  61. 61. Promotion
  62. 62. Events
  63. 63. Being Somewhere Else
  64. 64. Discovering Brilliant Minds
  65. 65. Opinion
  66. 66. CrowdSourcing – Ideas – Learning – Advice – Research
  67. 67. Information
  68. 68. Collaboration</li></li></ul><li>Twitter – who will tweet?<br />The Four Types of Twitter Profiles<br />Pure Corporate Brand<br />!/englishheritage<br />Note: English Heritage employees have their own accounts<br />!/EHSimonThurley<br />2) Corporate With Persona<br />!/SPAB1877<br />3) Employee With Corporate Association<br />!/johnkatcrittall<br />4) Pure Personal Account<br />!/quinny105<br />-Each Profile Type Serves A Different Purpose<br />-Setting guidelines<br />-How much time should I spend tweeting?<br />-Choose your twitter names<br />
  69. 69. Twitter<br />TASK:<br /><ul><li> Determining your primary objectives
  70. 70. Determining your target audience – Who are they?</li></ul>Get started with Twitter – The basics<br /> <br />Setting up an account – the essentials<br />Location: choose the nearest town or area and add UK<br />Do not protect your tweets<br />Bio: Should be non sales and clear about what you offer and include info about your interests – needs to be human<br /><br />
  71. 71. Twitter applications<br />Two main applications:<br />Tweet deck<br />Hootsuite<br /><br />
  72. 72. Basic twitter terminology<br />The use of @, RT, DM & #Hashtags<br />@username<br />RT – posts a carbon copy of someone else’s tweet (it’s like an endorsement and should be of interest to your followers)<br />DM – direct message – like sending an email (no-one else can see) Use this for sensitive issues, sending your mobile no. Etc<br />#Hashtags use to promote a given subject e.g. #election<br />Adding links, photos and using URL shorteners<br />
  73. 73. Who to follow<br />Four types of twitter user<br /><ul><li> Conversational people</li></ul>!/HeritageHUB<br /><ul><li> Information sources</li></ul>!/englishheritage<br /><ul><li> Your target audience
  74. 74. Sales </li></ul>!/jewson<br />STUDY: Accounts to determine what type of twitter user they are along with how many people they follow/follow them, their biography, etc.<br />Finding people to follow<br /><ul><li> Setting up twitter lists
  75. 75. Tracking people </li></li></ul><li>Get social!<br />Get Social - 10 Do's and don’ts<br /> <br />Engaging the twitter community is about being accepted as genuine, caring, authentic and interesting – it’s not about being overly controversial, negative, rude or blatantly selling, which is a sure fire way of alienating yourself. <br /> <br />Here are 10 helpful do's and don’ts:<br />1.     Do be honest, courteous and reply to others posts <br />2.     Do decide how often you will tweet and be consistent<br />3.     Do take an interest in what others are talking about and comment on it<br />4.     Do show an avatar and bio – it builds trust when people can see who they're engaging with<br />5.     Do choose someone trustworthy to post tweets – they will be representing your business! <br /> 6.     Don’t blatantly try to sell<br />7.     Don’t advertise for followers<br />8.     Don’t follow more people than you have followers<br />9.     Don’t witter on – no-one’s interested in verbal diarrhoea <br />10. Don’t moan, attack, slander or bitch about people- it’s the easiest way to lose respect<br />
  76. 76. 8 styles of tweets<br />Styles<br />General<br />Direct to someone<br />Start a topic of conversation<br />Thought leadership<br />Topical<br />Provoking<br />Humorous<br />Promotional<br />“Know me, like me, follow me”<br />Who you are determines your conversation...<br />
  77. 77. Twitter abbreviations<br />@ Reply to [username]<br />AFAIK As Far as I Know<br />b/c Because<br />BFN Bye For now<br />BR Best Regards<br />BTW By the Way<br />DM Direct Message. d username sends one.<br />EM Email<br />FB Facebook<br />FF Usually #FF for Follow Friday. #FollowFriday is supposed to work better than it does. If you #FF someone, take the characters to explain why. <br />F2F Face To Face<br />FWIW For What It’s Worth <br />HTH Hope That Helps<br />IMHO In My Humble Opinion<br />IMO In My Opinion <br />J/K Just Kidding <br />LI LinkedIn <br />LMK Let Me Know <br />LOL Laughing Out Loud<br />OH Other Half<br />RE In reply to. As in, use RE for @replies on Twitter. <br />RT Retweet<br />TMI Too Much Information<br />Via “via” is not an abbreviation or acronym. It simply means that a tweet is from @username, though in some cases it may mean that it’s also an exact retweet. <br />YW You’re Welcome<br />Change an and to an & sign :) :-) ;) :o)<br />
  78. 78. Building your audience<br />Regularly follow people each day and talk to them as people (try not to talk too much about your business/organisation etc.)<br />When people follow you back, talk to them and start building a relationship.<br />When you reach 300 - 500 followers start to talk more about your business or organisation etc.<br />Start to write and promote your events, articles, blog posts etc on your website. Make sure your content is successful at educating people about who you are and what you do. Tell a story -<br />As relationships with people build consider contacting them and attending meet ups organised by other twitterers.<br />
  79. 79. Q & A<br />But what does that mean!?<br />Finish<br />