What is ProjectArt? ProjectArt is an invitation to thecreative youth of New York City to explore art in a bold and unique way.
It is an after-school, weekends and summer visual arts education program for children and youth.Its distinctive approach is based on actualizing students’ artistic visions, introducing them to the business of art, presenting their art in highly visible spaces, and channeling 100% of sales proceeds directly to the students themselves.
WHAT DO WE DO DIFFERENTLY?A. Re-imagine arts education to: • Impart professional arts life skills and experience • Lack of access to art educationB. Activate and connect our community: connecting the past to the future of West Harlem and Harlem in general.C. A business model that ties our programs with the commercial art world and corporate partnerships.
WE ARE RE-IMAGINING ARTS EDUCATION 1Our teaching model converges art, project management and professional art skills to create a starkly unique process of arts education; making it result-oriented, creative and limitless in its ability to affect change. Project Learning
2Classes are in all visual art media, with a heavy emphasis on digital media and technology. Digital Emphasis
3 We showcase student work in contemporary art gallerieswhere their artistic efforts are celebrated. For the first time,kids are involved in the curatorial and installation process. Project Exhibitions
4Their art may be for sale, and 100% of the proceeds go directly to the students. For most kids, it’s the first time they are earning from their creativity, hardwork and preparation. Art drives economy
THE COMMUNITY CONNECTING THE PAST WITH THE FUTURE• ProjectArt started with a borrowed space in Harlem in the summer of 2010.• Have been featured in several publications• Attracted seasoned donors and foundations• Has a committed Board of Directors• 100’s of volunteers
Kids and youthcome from all5 boroughs andYonkersOver 200 studentsHave attended theProgram in its younglife.Vast majority of ourstudents are of AfricanAmerican andLatin American decentand from immigrantfamilies
ROOTS IN THE COMMUNITY• Currently using the space of Children’s Art Carnival (CAC), an arts education non-profit in Harlem that discontinued operations a few years ago.• CAC has a thirty year old history of being a center for community arts education (since it was founded by MoMA in 1970’s)• They have space and equipment (including a digital lab with macs)
CONNECTING THE COMMUNITY Families in Hamilton Heights have been pleasantlysurprised to see a revival of arts education in the space. Recently, Heidi, a parent in the community, wroteI was thrilled to learn that we may still be able to retain an arts program on Hamilton Terrace!
SUSTAINABILITY• We need to continue building organizational capacity to sustain operations • This includes hiring teachers and staff • Procuring and maintaining equipment – for classes and facilities. Such as to start a video, photography and web-based program.• To spread the word about the revival of arts education in the area to the West Harlem community.• To keep our programs low cost and accessible to everyone.