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© 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets, the (3) mark and the Level 3 Communications logo are registered service marks of Level 3 Communications, LLC in the United States and/or other countries.
Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners.
The Future of the Networked World:
Are you ready for high quality video
delivery?
PLNOG 3
Kraków, September 2009
Andrew Haynes
Director, European Product Delivery
2
© 2009 Level 3 Communications, LLC. All Rights Reserved. 2
The Level 3 Story
The core of the networked world
Dzien Dobry!
3
© 2009 Level 3 Communications, LLC. All Rights Reserved. 3
Service quality is only as good as the
underlying diversity
Level 3 is committed to network
diversity
Diverse or triverse laterals
Minimal network spurs or collapsed
rings
Physical and electronic diversity options
Dual gateway designs provide even
greater network redundancy e.g.
Vienna, Warsaw, Milan
Buried, terrestrial network with few fiber
cuts
Multiple fiber conduits
Level 3 Network Diversity
4
© 2009 Level 3 Communications, LLC. All Rights Reserved. 4
Exceptional Global Connectivity
Level 3 continues to be the world’s most connected ISP
About Renesys and Backbone Customer Base:
Renesys (www.renesys.com) is an independent network intelligence company who’s tools provide service providers a
real-time view of the global Internet. Renesys measures “Customer Base” as a means of ranking providers who are
responsible for meeting the Internet transit needs of large customer networks within a given market.
Renesys® “Customer Base” Rankings
(June 15, 2009)
Rank Service Provider Rank Service Provider Rank Service Provider
1 Level 3 Communications 1 Level 3 Communications 1 Level 3 Communications
2 Global Crossing 2 Sprint 2 Sprint
3 Sprint 3 TeliaSonera 3 NTT
4 AT&T 4 Global Crossing 4 Global Crossing
5 Verizon/MCI 5 Tiscali 5 China Telecom
6 Savvis 6 Deutsche Telekom 6 TeliaSonera
7 Cogent 7 Teleglobe/TATA 7 Savvis
8 Teleglobe/TATA 8 Verizon/MCI 8 KDDI
9 Qwest 9 Cogent 9 AT&T
10 XO 10 France Telecom 10 Verizon/MCI
Date:15/06/2009
North America Europe Asia
5
© 2009 Level 3 Communications, LLC. All Rights Reserved. 5
Extensive Connectivity to an
extraordinary community of on-net
customers and peers
19 of the top 20 telecom carriers
9 of the top 10 largest telecom providers in Europe
9 of the top 10 largest U.S. ISP’s
9 of the top 10 largest U.S. Cable MSOs
4 of the top 5 U.S. wireless service providers
8 out of top 10 most popular Internet destinations
Source: http://www.fixedorbit.com/metrics.htm – updated: 15/06/2009
The Internet user has a better, faster experience
Fewest AS Hops
Fewest hops
Level 3 customers reach global Internet
destinations in an average of
1.73 hops , fewer than any other
provider
6
© 2009 Level 3 Communications, LLC. All Rights Reserved. 6
European Presence
Delivering Extensive Reach with Local Connectivity
In 28 IP PoPs across Europe, connecting 92% of European
eyeballs in 1 hop
More than 280 on-net buildings
2.6 Tbps of customer
facing port capacity
640 Gbps of interfaces
with our peers (EU)
480 Gbps of TA capacity
dedicated to IP
65% of our traffic is
on-net giving us an
unmatched control of our
SLAs
7
© 2009 Level 3 Communications, LLC. All Rights Reserved. 7
Level 3’s Content Delivery Network
Broadcast enabling the Internet
Built into Level 3’s IP network
• HTTP Caching; Move Networks and Microsoft Smooth streaming
• WMS and FMS Streaming
• Origin storage and extended library content
4,000 servers deployed in 31 strategic locations designed to accommodate the most
demanding flash crowd situations
Globally load-balanced and intelligently managed with no reliance on third parties
Benefits to ISPs
• Content cached and
streamed directly to
customers from local sites
• Enhanced quality of
experience for customers
• Benefits to content providers
• Ability to balance between
HSIP and CDN as needs
change
• Resilience and
redundancy
8
© 2009 Level 3 Communications, LLC. All Rights Reserved. 8
Extensive Portfolio
A product suite from layer 0 to 7
Infrastructure Transport IP & CDNData & Ethernet
Dark Fiber Private Line HSIPEthernet Virtual Private Line
Colocation Ethernet PL CDNVirtual Private LAN Service
Wavelengths Vyvx® ServicesIP VPN
Metro Managed Ethernet Access
Transoceanic
Access Solutions
Level(3)EnabledSM
Portal
Customer Network Planning and Professional Services
9
© 2009 Level 3 Communications, LLC. All Rights Reserved. 9
From Creation to Consumption
The Level 3® IP backbone has a global throughput of over 20 Petabytes of
traffic per day, which is equivalent to transmitting over 1,000,000 x 20GB
movies per day.
10
© 2009 Level 3 Communications, LLC. All Rights Reserved. 10
Why Level 3?
Unparalleled IP Network reach
Robust physical and transport network
Designed for scalability and performance
Ultra high-speed bandwidth and network
interconnections
Excellence in customer care and quality assurance
The world’s leading IP brand
Fewest AS hops
Level 3 customers
reach global Internet
destinations in an
average of
1.73 hops
Fewest AS hops
Level 3 customers
reach global Internet
destinations in an
average of
1.73 hops
Guaranteed
Latency SLA
Europe: 15 ms
US: 25 ms
TA: 40 ms
Guaranteed
Latency SLA
Europe: 15 ms
US: 25 ms
TA: 40 ms
Exceptional
Global Connectivity
Europe: Number 1
NA: Number 1
Asia: Number 1
Exceptional
Global Connectivity
Europe: Number 1
NA: Number 1
Asia: Number 1
11
© 2009 Level 3 Communications, LLC. All Rights Reserved. 11
What are we delivering today?
Video consumption moves online
Almost all TV will be on-demand and
consumed over IP networks
Majority of content to be HD Ready by
2018
More pronounced shift to broadcasting
linear content over IP
Wide range of specialist independent
channels, at the expense of existing
broadcasters
DVD content is downloadable (new DVD
rental models)
P2P is declining
Source: Analysys Mason, Nov 2008
Bandwidth composition as a result
one minute of medium-quality video equates to around 7-10MB of data
Expecting 2Mbps / broadband line by 2018 (average annual growth 55%)
12
© 2009 Level 3 Communications, LLC. All Rights Reserved. 12
End users will not wait
Source: comScore Video Metrix
Online Video Growth
Streaming activity among U.S. Internet users
+25%
+87%
+30%
+113%
0
100
200
300
400
500
600
2007 2008 2009
TotalTime/month
[min]
-
5,000
10,000
15,000
20,000
25,000
NbofOnlineVideo
Properties('000)
The time spent on online video viewing has increased dramatically
More than doubled the last year!
Online Universe – the content available online is expanding at an
exponential rate
In July 2006 You Tube delivered 100milion video streams /day
Today (3 years later) YouTube video streams Top 1.2 Billion /day this is an average
annual growth of 129% !
Data is based on streaming
and progressive download
activity among U.S. Internet
users, does not include
measurement of digital rights
management (DRM) content
(which is paid, encrypted
content), online videos
viewed through peer-to-peer
(P2P) applications, or offline
viewing of video content.
13
© 2009 Level 3 Communications, LLC. All Rights Reserved. 13
What’s down the line
Joe Lawrence, Principle Network
Architect, Level 3 Communications
14
© 2009 Level 3 Communications, LLC. All Rights Reserved. 14
The Brick Wall
15
© 2009 Level 3 Communications, LLC. All Rights Reserved. 15
An ISP perspective
- cost of delivery
Access
Network
National
Infrastructure
and “Middle mile”
Transit &
Peering
Infrastructure
50%50%
47.5%47.5%
2.5%
ISP Costs
$/sub /month
16
© 2009 Level 3 Communications, LLC. All Rights Reserved. 16
ISP Architectures
When is an IP Network not an IP Network?
Traditional “ULL” or Cable architecture
Centralised interconnect points
Extension cords to content
Centralised BRASes
Expensive router hops
Inefficient transport usage
Why does growing usage/sub (video) damage this?
Unidirectional flows (so in-out infrastructure is wasted)
Not from anywhere to anywhere (so why pay for the router hops)
17
© 2009 Level 3 Communications, LLC. All Rights Reserved. 17
ISP Strategies
Peer it all!
Many ISPs place almost all of their effort on reducing the percentage of
traffic that travels over their transit links – but at what cost?
Building an international network
Constant political battles over peering
Reliance on single interconnect points
Hot potato receive (ie you have no control over where you receive the traffic)
• Hence expensive on infrastructure (router and DWDM hops)
This misses the point – the costs isn’t in the external bandwidth – it’s in your
networks
Transit (as well as being very cost effective when compared with the true
costs of peering):
Lets you control the traffic (via cold potato)
Reduces international network management
Is less hassle in terms of managing inteconnecting networks
18
© 2009 Level 3 Communications, LLC. All Rights Reserved. 18
ISP Strategies
Make Content Pay for the network!
QoS and the fabled walled garden
Choke traffic from content sources that won’t pay you to “tag” their content
Adds cost to your network (and who will pay?)
If regular network is fine, why pay (or are your threatening untagged traffic)
How will your customers feel about this?
Slightly subtler… Build a CDN in your network
Creates a value added service for content to purchase from the ISP
How many ISPs are each content company supposed to buy CDN services from?
What exactly does the ISP know about servicing these ultra-high quality conscious
customers?
What are ISP saying about content that doesn’t come from their CDN – is it tagged
lower priority?
What about the other 20 vertically integrated products that the content customer wants
to buy?
19
© 2009 Level 3 Communications, LLC. All Rights Reserved. 19
ISP Strategies
Why doesn’t anyone try these?
What you can’t control
Eyeballs cause traffic, content doesn’t – get over it!
Growing volumes in an open world (subs won’t put up with walled gardens)
What you can control
Make your network more capable of handling inflows deeper into your
network – cold potato your way to happiness!
Lower your equipment costs (Tx? definitely IP)
Lower your reliance on the incumbent for leased lines
Work with existing CDNs to allow for caches to be deployed deep in your
network (point 1 above being a pre-requisite)
20
© 2009 Level 3 Communications, LLC. All Rights Reserved. 20
Breaking the video barrier
21
© 2009 Level 3 Communications, LLC. All Rights Reserved. 21
ISP Strategies: Conclusions
Sure focus on peering, but that isn’t the problem
Want to build your own CDN? Really?
QoS your way to pointlessness (and cost you won’t recover)
Or…
Design your network to take feeds locally
Work with interconnecting parties to lower the number of equipment hops each bit in
your network makes
If the problem is cost, complexity isn’t likely to be the solution
Don’t convince yourself someone else should pay for your problem – they won’t
22
© 2009 Level 3 Communications, LLC. All Rights Reserved. 22
Are YOU ready?
The content tsunami is real and is already happening
Only those ‘wholesale’ providers who can provide a full suite of solutions will
be in a position to service the needs of broadcasters and content companies
as service and technical needs become more complicated
ISPs will continue to face a barrage of content to manage and those who
embrace simplicity and partner with those who can help, will provide the
quality of service their customers are paying for
Solutions at the margin are as good as they go, but can only do so much
ISPs should focus on key competencies (marketing, service provision and
support) to keep a lead in a highly competitive market
23
© 2009 Level 3 Communications, LLC. All Rights Reserved. 23
Thank You
For more details please contact:
andrew.haynes@level3.com

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PLNOG 3: Andrew Haynes - The Future of the Networked World: Are you ready for high quality video delivery?

  • 1. © 2009 Level 3 Communications, LLC. All Rights Reserved. Level 3 Communications, Level 3, the red 3D brackets, the (3) mark and the Level 3 Communications logo are registered service marks of Level 3 Communications, LLC in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service, product or company names recited herein may be trademarks or service marks of their respective owners. The Future of the Networked World: Are you ready for high quality video delivery? PLNOG 3 Kraków, September 2009 Andrew Haynes Director, European Product Delivery
  • 2. 2 © 2009 Level 3 Communications, LLC. All Rights Reserved. 2 The Level 3 Story The core of the networked world Dzien Dobry!
  • 3. 3 © 2009 Level 3 Communications, LLC. All Rights Reserved. 3 Service quality is only as good as the underlying diversity Level 3 is committed to network diversity Diverse or triverse laterals Minimal network spurs or collapsed rings Physical and electronic diversity options Dual gateway designs provide even greater network redundancy e.g. Vienna, Warsaw, Milan Buried, terrestrial network with few fiber cuts Multiple fiber conduits Level 3 Network Diversity
  • 4. 4 © 2009 Level 3 Communications, LLC. All Rights Reserved. 4 Exceptional Global Connectivity Level 3 continues to be the world’s most connected ISP About Renesys and Backbone Customer Base: Renesys (www.renesys.com) is an independent network intelligence company who’s tools provide service providers a real-time view of the global Internet. Renesys measures “Customer Base” as a means of ranking providers who are responsible for meeting the Internet transit needs of large customer networks within a given market. Renesys® “Customer Base” Rankings (June 15, 2009) Rank Service Provider Rank Service Provider Rank Service Provider 1 Level 3 Communications 1 Level 3 Communications 1 Level 3 Communications 2 Global Crossing 2 Sprint 2 Sprint 3 Sprint 3 TeliaSonera 3 NTT 4 AT&T 4 Global Crossing 4 Global Crossing 5 Verizon/MCI 5 Tiscali 5 China Telecom 6 Savvis 6 Deutsche Telekom 6 TeliaSonera 7 Cogent 7 Teleglobe/TATA 7 Savvis 8 Teleglobe/TATA 8 Verizon/MCI 8 KDDI 9 Qwest 9 Cogent 9 AT&T 10 XO 10 France Telecom 10 Verizon/MCI Date:15/06/2009 North America Europe Asia
  • 5. 5 © 2009 Level 3 Communications, LLC. All Rights Reserved. 5 Extensive Connectivity to an extraordinary community of on-net customers and peers 19 of the top 20 telecom carriers 9 of the top 10 largest telecom providers in Europe 9 of the top 10 largest U.S. ISP’s 9 of the top 10 largest U.S. Cable MSOs 4 of the top 5 U.S. wireless service providers 8 out of top 10 most popular Internet destinations Source: http://www.fixedorbit.com/metrics.htm – updated: 15/06/2009 The Internet user has a better, faster experience Fewest AS Hops Fewest hops Level 3 customers reach global Internet destinations in an average of 1.73 hops , fewer than any other provider
  • 6. 6 © 2009 Level 3 Communications, LLC. All Rights Reserved. 6 European Presence Delivering Extensive Reach with Local Connectivity In 28 IP PoPs across Europe, connecting 92% of European eyeballs in 1 hop More than 280 on-net buildings 2.6 Tbps of customer facing port capacity 640 Gbps of interfaces with our peers (EU) 480 Gbps of TA capacity dedicated to IP 65% of our traffic is on-net giving us an unmatched control of our SLAs
  • 7. 7 © 2009 Level 3 Communications, LLC. All Rights Reserved. 7 Level 3’s Content Delivery Network Broadcast enabling the Internet Built into Level 3’s IP network • HTTP Caching; Move Networks and Microsoft Smooth streaming • WMS and FMS Streaming • Origin storage and extended library content 4,000 servers deployed in 31 strategic locations designed to accommodate the most demanding flash crowd situations Globally load-balanced and intelligently managed with no reliance on third parties Benefits to ISPs • Content cached and streamed directly to customers from local sites • Enhanced quality of experience for customers • Benefits to content providers • Ability to balance between HSIP and CDN as needs change • Resilience and redundancy
  • 8. 8 © 2009 Level 3 Communications, LLC. All Rights Reserved. 8 Extensive Portfolio A product suite from layer 0 to 7 Infrastructure Transport IP & CDNData & Ethernet Dark Fiber Private Line HSIPEthernet Virtual Private Line Colocation Ethernet PL CDNVirtual Private LAN Service Wavelengths Vyvx® ServicesIP VPN Metro Managed Ethernet Access Transoceanic Access Solutions Level(3)EnabledSM Portal Customer Network Planning and Professional Services
  • 9. 9 © 2009 Level 3 Communications, LLC. All Rights Reserved. 9 From Creation to Consumption The Level 3® IP backbone has a global throughput of over 20 Petabytes of traffic per day, which is equivalent to transmitting over 1,000,000 x 20GB movies per day.
  • 10. 10 © 2009 Level 3 Communications, LLC. All Rights Reserved. 10 Why Level 3? Unparalleled IP Network reach Robust physical and transport network Designed for scalability and performance Ultra high-speed bandwidth and network interconnections Excellence in customer care and quality assurance The world’s leading IP brand Fewest AS hops Level 3 customers reach global Internet destinations in an average of 1.73 hops Fewest AS hops Level 3 customers reach global Internet destinations in an average of 1.73 hops Guaranteed Latency SLA Europe: 15 ms US: 25 ms TA: 40 ms Guaranteed Latency SLA Europe: 15 ms US: 25 ms TA: 40 ms Exceptional Global Connectivity Europe: Number 1 NA: Number 1 Asia: Number 1 Exceptional Global Connectivity Europe: Number 1 NA: Number 1 Asia: Number 1
  • 11. 11 © 2009 Level 3 Communications, LLC. All Rights Reserved. 11 What are we delivering today? Video consumption moves online Almost all TV will be on-demand and consumed over IP networks Majority of content to be HD Ready by 2018 More pronounced shift to broadcasting linear content over IP Wide range of specialist independent channels, at the expense of existing broadcasters DVD content is downloadable (new DVD rental models) P2P is declining Source: Analysys Mason, Nov 2008 Bandwidth composition as a result one minute of medium-quality video equates to around 7-10MB of data Expecting 2Mbps / broadband line by 2018 (average annual growth 55%)
  • 12. 12 © 2009 Level 3 Communications, LLC. All Rights Reserved. 12 End users will not wait Source: comScore Video Metrix Online Video Growth Streaming activity among U.S. Internet users +25% +87% +30% +113% 0 100 200 300 400 500 600 2007 2008 2009 TotalTime/month [min] - 5,000 10,000 15,000 20,000 25,000 NbofOnlineVideo Properties('000) The time spent on online video viewing has increased dramatically More than doubled the last year! Online Universe – the content available online is expanding at an exponential rate In July 2006 You Tube delivered 100milion video streams /day Today (3 years later) YouTube video streams Top 1.2 Billion /day this is an average annual growth of 129% ! Data is based on streaming and progressive download activity among U.S. Internet users, does not include measurement of digital rights management (DRM) content (which is paid, encrypted content), online videos viewed through peer-to-peer (P2P) applications, or offline viewing of video content.
  • 13. 13 © 2009 Level 3 Communications, LLC. All Rights Reserved. 13 What’s down the line Joe Lawrence, Principle Network Architect, Level 3 Communications
  • 14. 14 © 2009 Level 3 Communications, LLC. All Rights Reserved. 14 The Brick Wall
  • 15. 15 © 2009 Level 3 Communications, LLC. All Rights Reserved. 15 An ISP perspective - cost of delivery Access Network National Infrastructure and “Middle mile” Transit & Peering Infrastructure 50%50% 47.5%47.5% 2.5% ISP Costs $/sub /month
  • 16. 16 © 2009 Level 3 Communications, LLC. All Rights Reserved. 16 ISP Architectures When is an IP Network not an IP Network? Traditional “ULL” or Cable architecture Centralised interconnect points Extension cords to content Centralised BRASes Expensive router hops Inefficient transport usage Why does growing usage/sub (video) damage this? Unidirectional flows (so in-out infrastructure is wasted) Not from anywhere to anywhere (so why pay for the router hops)
  • 17. 17 © 2009 Level 3 Communications, LLC. All Rights Reserved. 17 ISP Strategies Peer it all! Many ISPs place almost all of their effort on reducing the percentage of traffic that travels over their transit links – but at what cost? Building an international network Constant political battles over peering Reliance on single interconnect points Hot potato receive (ie you have no control over where you receive the traffic) • Hence expensive on infrastructure (router and DWDM hops) This misses the point – the costs isn’t in the external bandwidth – it’s in your networks Transit (as well as being very cost effective when compared with the true costs of peering): Lets you control the traffic (via cold potato) Reduces international network management Is less hassle in terms of managing inteconnecting networks
  • 18. 18 © 2009 Level 3 Communications, LLC. All Rights Reserved. 18 ISP Strategies Make Content Pay for the network! QoS and the fabled walled garden Choke traffic from content sources that won’t pay you to “tag” their content Adds cost to your network (and who will pay?) If regular network is fine, why pay (or are your threatening untagged traffic) How will your customers feel about this? Slightly subtler… Build a CDN in your network Creates a value added service for content to purchase from the ISP How many ISPs are each content company supposed to buy CDN services from? What exactly does the ISP know about servicing these ultra-high quality conscious customers? What are ISP saying about content that doesn’t come from their CDN – is it tagged lower priority? What about the other 20 vertically integrated products that the content customer wants to buy?
  • 19. 19 © 2009 Level 3 Communications, LLC. All Rights Reserved. 19 ISP Strategies Why doesn’t anyone try these? What you can’t control Eyeballs cause traffic, content doesn’t – get over it! Growing volumes in an open world (subs won’t put up with walled gardens) What you can control Make your network more capable of handling inflows deeper into your network – cold potato your way to happiness! Lower your equipment costs (Tx? definitely IP) Lower your reliance on the incumbent for leased lines Work with existing CDNs to allow for caches to be deployed deep in your network (point 1 above being a pre-requisite)
  • 20. 20 © 2009 Level 3 Communications, LLC. All Rights Reserved. 20 Breaking the video barrier
  • 21. 21 © 2009 Level 3 Communications, LLC. All Rights Reserved. 21 ISP Strategies: Conclusions Sure focus on peering, but that isn’t the problem Want to build your own CDN? Really? QoS your way to pointlessness (and cost you won’t recover) Or… Design your network to take feeds locally Work with interconnecting parties to lower the number of equipment hops each bit in your network makes If the problem is cost, complexity isn’t likely to be the solution Don’t convince yourself someone else should pay for your problem – they won’t
  • 22. 22 © 2009 Level 3 Communications, LLC. All Rights Reserved. 22 Are YOU ready? The content tsunami is real and is already happening Only those ‘wholesale’ providers who can provide a full suite of solutions will be in a position to service the needs of broadcasters and content companies as service and technical needs become more complicated ISPs will continue to face a barrage of content to manage and those who embrace simplicity and partner with those who can help, will provide the quality of service their customers are paying for Solutions at the margin are as good as they go, but can only do so much ISPs should focus on key competencies (marketing, service provision and support) to keep a lead in a highly competitive market
  • 23. 23 © 2009 Level 3 Communications, LLC. All Rights Reserved. 23 Thank You For more details please contact: andrew.haynes@level3.com