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Creating a product without seeking and relying on the true needs of your users can often be what holds a company back from achieving the level of speed and success that it has the potential for. Instead, earning a proper understanding of how to capture your users’ foundational needs, underlying motivations, and the data to reveal predictable behavior can guide your product toward the critical elements it needs to master your users’ desires, grow usage and daily engagement, and maintain a loyal user base. This talk will cover the critical and success-defining strategies on how to leverage your users’ voice and turn it into a core element of your product development philosophy. Learn how to build the right product by 1) speaking directly to your users in ways that get to the realities about what will drive them to actually use your product features, and 2) ensuring your company - whether a startup or an established corporation - has the proper methods in place to put your users’ desires efficiently and effectively into your product development.