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MCE^3 - C. Todd Lombardo - Design Sprints: No, Design Doesn't Go Faster, You Just Make Better Products.

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Considering creating a new product or re-think of an existing one? Why not increase your chances of success with a design sprint? Design sprints are time-bound prototyping exercises that help your team explore new solutions, test product ideas, and validate your findings—all in a short amount of time.

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MCE^3 - C. Todd Lombardo - Design Sprints: No, Design Doesn't Go Faster, You Just Make Better Products.

  1. 1. sprint designctodd@freshtilledsoil.com #designsprint @iamctodd
  2. 2. Agenda At-a-Glance 10:00am - 11:30am Welcome Oh, hai! Design Sprint Basic Overview Team Formation Understand Facts & Assumptions Who/Do 11:45am - 1:15pm Diverge Job Stories Six-up Storyboard 2:00pm - 3:30pm Converge Assumption Table Sketching Ritual Dissent Prototype Minimum Viable Concept 3:45pm-5:00pm Validate User Testing Retrospective Reflection
  3. 3. For Sale: Socks. Three. Different Colors.
  4. 4. A $5M Idea?
  5. 5. A $25M Idea??
  6. 6. YOU ARE HERE YOU WANT TO BE HERE SOCKS!??? SOCK$$$!!!
  7. 7. ..increasing design activity such as design-related employee training boosted a company's revenue on average by 40% more than other companies over a five-year period.
  8. 8. Don't turn it into an education program. Turn it into a problem-solving machine. Cynthia Tripp GLOBAL DESIGN AT P&G
  9. 9. the goal Feasible Desirable Viable DO PEOPLE WANT IT? IS IT A BUSINESS?IS IT POSSIBLE?
  10. 10. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE IDEO ED Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test
  11. 11. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype TestIdeate Discovery Interpretation Experimentation EvolutionIdeation
  12. 12. Design Sprint?
  13. 13. SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
  14. 14. NAMESdesign sprint
  15. 15. design spike
  16. 16. product discovery
  17. 17. discovery session
  18. 18. deep dive
  19. 19. discovery sprint
  20. 20. design s.w.a.t.
  21. 21. Phase 1 Understand Phase 2 Diverge Phase 3 Converge Phase 4 Prototype Phase 5 Validate !
  22. 22. Define Understand Build TestIdeate Understand Diverge Prototype ValidateDecide 2013 Unpack Sketch Prototype TestDecide 2015 Understand Diverge Build TestConverge Empathize Define Prototype TestIdeate Map Sketch Build TestDecide
  23. 23. It’s a tool. Treat it as such.
  24. 24. How do you know your product idea is any good?
  25. 25. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >
  26. 26. 1. Get into group (4 to 5/group) 2. Card#1 [] Hobby of yours 3. Card #2 [] Favorite App 4. Shuffle
  27. 27. Post-It #2 [] App Post-It #1 [] Hobby [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] [] YOUR NEW PROJECT
  28. 28. understand Get the Background Introductions Rules of the Design Sprint Idea Parking Lot Review Agenda Pitch Practice Research, Competition & Past Work Get Inspired Goals & Anti-goals Assumptions Define the Problem Problem Statement Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
  29. 29. pitch practice
  30. 30. hopes + fears
  31. 31. what are you solving for?
  32. 32. assumptions: what you think you know
  33. 33. FACT ASSUMPTIONS QUESTIONS I saw.. I think.. I wonder..I heard..
  34. 34. Who? | Do?
  35. 35. what’s their journey?
  36. 36. PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASE GOAL GOAL OPP’Y OPP’Y PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASE GOAL OPP’Y PHASE GOAL GOAL OPP’Y OPP’Y PHASES GOALS OPPORTUNITIES
  37. 37. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES
  38. 38. PHASE GOAL GOAL GOAL OPP’Y OPP’Y OPP’Y PHASES GOALS OPPORTUNITIES
  39. 39. what are you solving for? really
  40. 40. Reframe for Insight?
  41. 41. THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!
  42. 42. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Wrap-up Daily Retrospective
  43. 43. JOB STORY CRAZY EIGHT STORY BOARD
  44. 44. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :
  45. 45. job stories
  46. 46. “Job?”
  47. 47. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.
  48. 48. JOB STORY CRAZY EIGHT STORY BOARD
  49. 49. AWARENESS LEARN MORE GET DETAILS EDUCATE PLAN CONFIRM ITINERARY INFORM SPOUSE MOBILE NOTIFICAT ION SHARING PURCHASE GET TIX SAVE MONEY IN-APP PURCH SAVED CREDIT CARD TRAVEL ARRIVE SAFELY SHARE INFORM FRIENDS SHOW OFF SHARE BUTTON STRESS FREE PHASES GOALS OPPORTUNITIES WHEN I FIRST LEAN ABOUT AN UPCOMING TRIP, I NEED TO KNOW DETAILS OF THAT AREA SO THAT I CAN NAVIGATE SAFELY JOB STORY EMOTIONS :D :) :] :| :
  50. 50. six-ups crazy-eights
  51. 51. 1. Generate 6 (or 8) DIFFERENT solutions to the job-story 2. One idea in 50 (or 38) seconds 3. DRAW don’t write
  52. 52. storyboards
  53. 53. 1. Three Post-its per storyboard 2. Think: Beginning-Middle-End 3. Draw on Post-It & Write on Paper
  54. 54. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
  55. 55. JOB STORY CRAZY EIGHT STORY BOARD
  56. 56. JOB STORY SIX-UP STORY BOARD ASSUMPTIONS
  57. 57. assumption table $100 Test
  58. 58. 1. Each participant gets “$100” 2. Spend the $ on which assumptions are critical & need validation 3. Rank from high to low 4. Add ‘Test by…’ and ‘Valid if..’ columns
  59. 59. Assumption Test by …? Valid if…?Storyboard
  60. 60. Assumption Test by …? Valid if…?StoryboardAlternative
  61. 61. team sketching
  62. 62. 1. One assumption “row” / 3 people 2. Sketch out the prototype to validate that particular assumption
  63. 63. JOB STORY SIX-UP STORY BOARD ASSUMPTIONS
  64. 64. prototype Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
  65. 65. Source: Stephanie Houde and Charles Hill - Apple Computer
  66. 66. Prototypes MINIMIM VIABLE CONCEPTS
  67. 67. physical prototypes
  68. 68. digital prototypes
  69. 69. 113 Lo Hi Interactive Fidelity Hi
  70. 70. service prototypes
  71. 71. Types or Service Prototype ○ Concept Model ○ Scenario ○ Role-Playing ○ Physical Model
  72. 72. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Daily Retrospective Sprint Retrospective
  73. 73. 1. Pre-roll questions 2. Tasks / Interview 3. Post-roll questions
  74. 74. be curious as all @&#%
  75. 75. Listening 201 ○ Open ended questions. Let them describe it, not you! ○ Two ears and one mouth. Use in proportion. ○ It’s not about you. This is not a promotional opportunity. ○ Be interested, not interesting.
  76. 76. reflection ! what worked? ..was validated? ..did you learn?
  77. 77. What’s next?
  78. 78. } } } DESIGN SPRINT INTERVALS AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4 Refine Build Test WEEK n
  79. 79. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Design Sprint Iteration 1 Iteration 2 Final Week UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF ASSUMPTIONS FINAL PROTOTYPE TEST FINAL PREP PRESENT
  80. 80. ASSUMPTIONS PROTOTYPE TEST LEARN
  81. 81. YOU ARE HEREYOU WERE HERE YOU WILL GET HERE
  82. 82. Life is too short to build something nobody wants. Ash Maurya AUTHOR, RUNNING LEAN
  83. 83. ctodd@freshtilledsoil.com #designsprint @iamctodd

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