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People buy products and services to get their jobs done: move from one place to another, communicate with a friend, find a new job, have fun and many more.
When it comes to innovation, the job, not the product, must be analyzed and lead us to new product development. By understanding customer jobs we can identify critical to customer unmet needs and design truly disruptive solutions with much better value proposition.
At my session I will show how this methodology works using my start up as an example. [67jobs.com, Recruitment platform for high paid software engineers]