Community mobilization slides august 2012 (3)


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Community mobilization slides august 2012 (3)

  2. 2. MODULE 1:INTRODUCTION TO THE WORKSHOP  Workshop Purpose and Learning Objectives  Participant Experience Exercise  Workshop Agenda 2
  3. 3. Wor kshop Pur poseTo enhance the capacity of theCommunity Prevention AllianceWorkgroups to mobilize diversecommunities to prevent theonset and impact of alcoholabuse and misuse. 3
  4. 4. Lear ning Objectives Identify the importance, benefits, and challenges of community mobilization. Describe a six-step model of community mobilization. Conduct a community assessment and determine organizational readiness Define effective strategies for planning, implementing, sustaining, and evaluating community prevention initiatives. Understand how to use effective presentations to mobilize diverse community resources and volunteers. Network and share knowledge, skills, and experiences 4
  5. 5. Par ticipant Experiences What experiences have you had mobilizing communities to address alcohol use and abuse or other social issues? What made those experiences successful? What was challenging about those experiences? 5
  6. 6. Wor kshop Agenda 6
  7. 7. MODULE 2: OVERVIEW OF COMMUNITY MOBILIZATION Community Community Mobilization Elements of Community Mobilization Benefits and Challenges of Community Mobilization A 6-Step Community Mobilization Model 7
  8. 8. CommunityP Beliefs  Religion Values  Culture Traditions  Occupation Language  Geography Race 8
  9. 9. Community MobilizationA capacity building process throughwhich community members, groups,and organizations plan, implement,and evaluate sustainable programsand activities in a participatorymanner to achieve an agreed upongoal. 9
  10. 10. Elements of Community Mobilization Vision Local resource Leadership Research Locally driven Partnerships Funding 10
  11. 11. Benefits of Community Mobilization Awareness and support. New volunteers Change and transformation Public pressure to change New energy Opportunities to partner Effective change strategies New leaders Sustainability and long-term commitment Positive change Community ownership 11
  12. 12. Challenges of Community Mobilization Tension about power and authority Backlash Non existent leadership skills Personal commitment Hidden issues and institutional biases Less important Status-quo mindset Skills training Target population Requires resources 12
  13. 13. 6-Step Community Mobilization ModelStep 1: Assessing Organizational ReadinessStep 2: Identifying Community ResourcesStep 3: Researching PotentialPartnersStep 4: Promoting and AgreeingStep 5: Planning, Implementation,and SustainabilityStep 6: Monitoring and Evaluating 13
  14. 14. MODULE 3: ASSESSINGREADINESS ANDRESOURCSStep 1: Organizational ReadinessPrevention Infrastructure AssessmentStep 2: Identifying CommunityResourcesIdentifying Community Policies andPracticesAssessing Community Programs 14
  15. 15. Step 1: Or ganizational Readiness Organizations need to assess their policies, processes and structure as indicated by a clearly defined mission, goals and values, stability of leadership, and strengths/ weaknesses. Most effective and far-reaching partnerships engage various levels of the organization in substantive activities. Staff must possess skills to support the organization’s mission and goals 15
  16. 16. Step 1: Or ganizational ReadinessActivities and Skill RequirementsActivities:Conduct an organizational assessment (i.e., participantsorganization)Conduct a context assessment (opportunities/threats in theenvironment; history of partnering, etc.)Define partnering expectations (what do you want or expect togain from partnering)Assess partnering skillsEstablish a clear directionSkills:Planning and aspects of strategic planningResearch and AnalysisSelf-assessment 16
  17. 17. Prevention Infr astr uctur e Assessment Exer cise Work in CPAW teams Answer questions about your organization’s:  Human Resources  Structure & Processes  Technical Resources  Cultural Competency  Fiscal Resources  Material Resources  Gaps Record responses 15 Minutes to complete the exercise 17
  18. 18. Step 2: Identifying Community ResourcesActivities and Skill Requirements Activities: Research Network Conduct analysis of perspective partners Explore/share needs and resources Explore/share mutual ground/goals Skills: Communication Networking Research and Analysis Marketing Assessment Self-assessment 18
  19. 19. Community Policiesand Pr actices Exer cise  Work in CPAW Teams  Identify policies and procedures that address one or all of the State’s priorities  Explain local cultural adaptations  Identify gaps  Identify other issues and barriers  10-15 minutes to complete exercise 19
  20. 20. Community Pr og r ams Exer cise Work in CPAW Teams Identify programs that address the State’s priorities Identify local cultural adaptations Identify gaps Identify other issues and barriers 10-15 minutes to complete the exercise 20
  21. 21. MODULE 4: OUTREACH & COMMITMENT Step 3: Research Potential Partners Current Partner Review Exercise Prospective Partner Identification Exercise Step 4: Promotion and Agreement Presentations Presenter’s Skills Role-Play Presentation Exercise 21
  22. 22. Step 3: Resear ch Potential Par tner sActivities and Skill RequirementsActivities:Consider possible matchesAssess and analyze the match (criteria)Determine mutual goals, common ground, shared visionIdentify complementary resources and skillsIdentify partner benefitMake the "pitch"Secure agreementSkills:PlanningAssessment and analysisDecision makingCommunicationSales and promotion 22
  23. 23. Cur rent Par tner Review Exercise Sector Current PartnersBusinessEducationHealthcareFederal agenciesPublic health systemFaith-based organizationsCommunity and non-profit organizations 23
  24. 24. Prospective Par tner Identification Exercise Name of the Sources of Public, Other Key Informants Perspective Print, and Website Organizations That and Direct Partner Information Might Provide Data Sources                 24
  25. 25. Step 4: Pr omotion & Ag r eement Purpose of Presentation Audience Analysis oStimulate oSize of group oInform oAge/Sex oPersuade oEducation/Occupation oActivate oCultural and ethnic occupation oAttitudes/Values oPast reactions to topic oAudience challenges oReason for attending 25
  26. 26. Presentation Opener s Unusual fact  Visual aids Personal experience  Reference to a Quotation current events  Story Citing of an authority  Unusual Anecdote definition Rhetorical question Relevant joke 26
  27. 27. T he Presentation The Body of the Presentation  Identify main points  Organize main points  Make point, support it, restate it The Presentation Closing Presentation Closers 27
  28. 28. Pr esentationLogistics Checklist  Seating  Room size  Room temperature  Equipment  Presenter/audience materials  Protocol  Other 28
  29. 29. Platform SkillsThe Verbal Element  Eliminate weak words/phrases  Replace non-words with pauses  Use vivid language  Use simple and direct language  Be natural  Emphasize beginning and ending 29
  30. 30. Platfor m SkillsT he Vocal Element  Volume  Pitch and inflection  Pace and rhythm  Emphasis  Pauses  Loosening up  Clarity of speech  Breath control 30
  31. 31. Platfor m SkillsT he Visual Element  Posture  Movement  Eye contact  Hand gestures  Facial expression  PowerPoint slides  Easel pad  Videos/DVDs  Handout materials  Props 31
  32. 32. Presentation Exer cise Read assigned case study Prepare presentation 20-30 minutes to prepare 5-minute presentation Criteria: o At least one visual aid o Only workshop facilitator provides feedback o Participants will be the audience 32
  33. 33. MODULE 5: PLANNING, IMPLEMENTATION, SUSTAINABILITY, AND EVALUATIONStep 5: Planning, Implementation, andSustainability • Planning Activities • Planning Skills • Implementation Activities • Implementation SkillsStep 6: Monitoring & Evaluation • Activities • Skills Action Planning 33
  34. 34. Step 5: Planning, Implementation and SustainabilityPlanning Activities:Build Trust and RapportCommunicate and involve stakeholdersHonor and bridge differencesIntegrate and differentiate functionsDevelop a communication mechanismTest effectiveness of plan and roles and responsibilitiesManage pragmatic issues of working togetherPlanning Skills:Task AnalysisLeveraging differencesManaging and transforming conflictCommunicationOrganizational developmentTeam buildingAssessment 34
  35. 35. Step 5: Planning, Implementation and SustainabilityImplementation Activities: Implementation Skills:Maintain regular communication NegotiationAppreciate and recognize the partner(s) Decision MakingComplete tasks and honor commitments Conflict TransformationMonitor the climate and agreement CommunicationStay engaged and involved Evaluation and planningEvaluate progress Self- assessment 35
  36. 36. Step 5: Planning,Implementationand Sustainability Sustainability Activities Sustainability Skills Strategic long-term planning Planning Ongoing Outreach Social Marketing Fundraising Proposal Writing Community Mobilization Organizing Communications Public Relations 36
  37. 37. Step 6: Monitoring & Evaluation Activities and Skill Requirements Activities: Assessment: self, partner, and partnership Evaluate outcomes Assess needs that might dictate additional partnership efforts Skills: Evaluation Communication Negotiation and decision making Planning Self-assessment 37
  38. 38. Action Planning Date ExpectedIdea Action implemented Result                 38
  39. 39. Wor kshop Closing Summary and Wrap-Up Participants’ Expectations Review Closing Comments Workshop Evaluations 39
  40. 40. THANK YOU! 40