1
I am CEO Handbook
Teaser
Teaser of I am CEO Handbook
Volume 1 – An Interactive
Guide with Tips & Info for
Entrepreneurs,...
2
I am CEO.
Not to be confused
With the janitor or the
marketing manager
Though I wear those
hats.
Investments of sweat
eq...
3
Get Your Copy of The
I am CEO Handbook
Subscribe Today
Visit Here
Download the complete
version with tons of
resources f...
4
Business Plan 101
Step-by-step guide to
writing a business plan
5
How to create a
Facebook Fan
Page for your
Business
6
Why the DMV is a
Great Place to be
an Entrepreneur: 1. DC Entrepreneurship Week
2. Colleges and Universities
3. DC Tech ...
7
How to Get Your First
Client
Professional Contacts
No matter how much time or money you
spend, there’s a good chance tha...
8
Marketing Tips for
Entrepreneurs
Listen, Create Experiences & Content
Marketing
(1) The best way to build a brand is to ...
9
Best Tips for
Bootstrapping
Plan, Be Frugal & Be Realistic About Cash
Flow
(1) Plan: If you fail to plan, plan to fail. ...
10
Maximize Your
Business Time
Planning Ahead
As small business owner, I maximize my time by
planning ahead and scheduling...
11
Maintaining Balance
Get Involved in the Community, Listen &
Focus on Health
(1) First, it’s really important to get inv...
12
Maximize Your
Business Time
Dump your to-do lists
Dump your “to do” lists and put everything “in time” in your
calendar...
13
Finding People to Help
Out with your
Business
Networking
I’ve found help just by networking. The first person
who helpe...
14
Need help with your
business?
Contact us for a FREE
Consultation
Consult@ceoblognation.com
• Website Design
• Advertisi...
15
Join our Newsletter
Subscribe to TheVOICE
Subscribe Here
• Respond to ANSWERS
• Receive Tips from the
week
• Stay in th...
16
Guest Post with us
Guest post on CEO Blog Nation
• Brand yourself as an expert in front
of entrepreneurs, startups and ...
17
Overview
SLOGAN: The Voice of Entrepreneurs
Main Site: CEO Blog Nation is a community hub featuring
niche blogs for e...
18
Our Community
Celebrate entrepreneurs, startups and business owners
across our communities.
USE #IAMCEO
19
I am CEO Handbook
(Volume 1)
• Advice and tips to run, sustain
and manage entrepreneurial
ventures.
• Excerpt from the ...
20
I am CEO.
Not to be confused
With the janitor or the
marketing manager
Though I wear those
hats.
Investments of sweat
e...
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I am CEO Handbook Teaser

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The I am CEO Handbook (Volume 1) is the first volume of the much anticipated handbook and guide with tips and information for Entrepreneurs, Startups & Business Owners. This is a teaser of the handbook. Check out http://ceoblognation.com/i-am-ceo-handbook-pre-release/ for the complete ebook.

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I am CEO Handbook Teaser

  1. 1. 1 I am CEO Handbook Teaser Teaser of I am CEO Handbook Volume 1 – An Interactive Guide with Tips & Info for Entrepreneurs, Startups & Business Owners Share this E-book to your network:
  2. 2. 2 I am CEO. Not to be confused With the janitor or the marketing manager Though I wear those hats. Investments of sweat equity and time Have laid the bricks to the empire. What is seen today was once nothing But sprouted under careful attention, focused vision and thorough planning. Living, breathing, and eating the business with passion and zeal, Fueled by 18 hour days, Ramen noodles and ketchup and mustard sandwiches Attacking the competition to gain market share with cold calculation and fervor. Some might call me an entrepreneur, or the founder or the business owner, but this is for certain I demand excellence, I expect success, I blaze trails, I lead, I build, I iterate, I execute, I take risks, I’m bold. I’m innovative. I’m ambitious. I’m the captain. I am CEO. #iamCEO Click to Tweet Your Favorite Part
  3. 3. 3 Get Your Copy of The I am CEO Handbook Subscribe Today Visit Here Download the complete version with tons of resources for entrepreneurs, startups and business owners
  4. 4. 4 Business Plan 101 Step-by-step guide to writing a business plan
  5. 5. 5 How to create a Facebook Fan Page for your Business
  6. 6. 6 Why the DMV is a Great Place to be an Entrepreneur: 1. DC Entrepreneurship Week 2. Colleges and Universities 3. DC Tech Meetup 4. Accelerator Companies and Organizations 5. Culture 6. Education 7. Affluence
  7. 7. 7 How to Get Your First Client Professional Contacts No matter how much time or money you spend, there’s a good chance that your messaging and marketing will be less than perfect when you first start your business. Because of that, focus your initial client search on people who already trust your expertise. I’m not talking about your relatives or best friends either. Think of those who you’ve gained credibility with in your previous professional life who can really benefit from what you’re doing now. They’ll already be sold on you, which is more than half the battle. Thanks to Isha Cogborn, Epiphany Institute
  8. 8. 8 Marketing Tips for Entrepreneurs Listen, Create Experiences & Content Marketing (1) The best way to build a brand is to pay attention to customer needs, create better experiences, and then let the customer say how great those experiences are. Remember, it’s not what you are saying about you, it’s what they are saying about you. (2) Content marketing is a great opportunity to show your target audience how much you’ve listened to them. You’re giving them value up front, which people love. You’re basically educating them enough to do business with you, but they are educating you as well. Thanks to Brian Clarke, Copyblogger!
  9. 9. 9 Best Tips for Bootstrapping Plan, Be Frugal & Be Realistic About Cash Flow (1) Plan: If you fail to plan, plan to fail. There will be aspects of your life that will “suffer” so plan ahead what you are willing to give up and the time you’re not willing to give up. If you have kids and hobbies such as reading, running, watching movies and traveling, you will have to re-evaluate you time. For me, family came first and I was not willing to sacrifice family time so I gave up other things. (2) Be frugal: People are either too frugal or not frugal enough. Spend money to make sure your side business can run but don’t spend on unnecessary items. Where possible trade skills with others but never barter for equity for your side business. (3) Be realistic about cash flow. If you have savings to spend on your side business, be realistic because if you do transition to spending all of your time on your side business, the cash flow will change and you need to adjust accordingly. Thanks to Ross Kimbarovsky, crowdSPRING!
  10. 10. 10 Maximize Your Business Time Planning Ahead As small business owner, I maximize my time by planning ahead and scheduling everything. As a professional organizer managing ten organizers, I often find myself setting the standard and example for my clients. I couldn’t live without my iPhone and Outlook. All contacts, appointments, emails, and tasks are organized and keep my small business running efficiently. Color coding appointments and people helps block off and manage time for my busy schedule. Emails buckets (as I like to call them) keep my inbox close to empty. Each email is filed away or deleted on a day to day basis. The final key to managing time well is building routines into my week and month. On certain days of the week and certain days of the month repetitive tasks are completed. Those tasks include things like bookkeeping, pursuing new business, blogging, networking, and meeting with clients. Thanks to Amber Kostelny-Cussen, Amber’s Organizing, LLC
  11. 11. 11 Maintaining Balance Get Involved in the Community, Listen & Focus on Health (1) First, it’s really important to get involved in your community. Giving back is so rewarding and, for me, it’s an essential part of my week. I selected a cause that I believe in – Working Wardrobes, a non-profit that provides job services and wardrobe assistance to those re-entering our workforce after overcoming obstacles in life. It’s an incredibly humbling experience and I’m proud to be a part of it. Find a cause that you believe in that needs your help. (2) Second, take time to really listen to the people in your life – clients, employees, your spouse, vendors, and so on. Do so using the 80/20 rule. Listen 80% and talk 20%. I can personally attest that this helps with interpersonal communication which is a vital part of our personal and professional lives. Try it – you might be surprised. (3) Last but not least, focus on getting and staying healthy. When you’re healthy, everything else is so much better. I’m personally doing the Slow Carb Diet by Tim Ferris and it’s been a great experience. There are so many creative strategies to take an active role in your health. Mix it up and let off some steam after a long day’s work. Thanks to Chris Dyer, PeopleG2!
  12. 12. 12 Maximize Your Business Time Dump your to-do lists Dump your “to do” lists and put everything “in time” in your calendar. Constant over commitment and overwhelm are the result of deluding yourself on two fronts, the first is that there are more than 24 hours in a day and the second is how long things take to do. By using your calendar instead of a to-do list you provide your staff with insight on how to best support you, prioritize and optimize focus. The “got a minute?” hit and run events in the hallway can turn into an accountable response. “No, I don’t have a minute right now, but if you schedule with me at 3:00 I will give you my full attention.” That’s a lot better than grasping some of the details and having to go back later to get clear about what you think you said about what they needed! Using your calendar instead of a to-do list tells the truth about your capacity and teaches by example how to fully utilize a day, shift tasks, meetings or unexpected events so that you have a realistic view of your day while preventing people from back-filling when you have to put something aside. Instead of “aside” it goes in time, on your calendar somewhere else. Thanks to Linda Galindo, Galindo Consulting, Inc.
  13. 13. 13 Finding People to Help Out with your Business Networking I’ve found help just by networking. The first person who helped me out responded to a Tweet. I asked a marketing question and he offered to meet me for coffee. It’s amazing the number of people I’ve met since who are willing to help. What I love about social networking is that we can connect with people far and wide. A gentlemen in London suggested that I change my focus on building traffic to my site to the people who took the time to read my site. He shared that when I show my appreciation for my existing readers, they’ll recommend me to others – and they did. I think it’s important to always be willing to share. I share tips in groups and forums and with fellow bloggers. It’s a fun way to make connections and to get over any little obstacles that are laid in our paths. Thanks to Kimberly Gauthier, Keep the Tail Wagging!
  14. 14. 14 Need help with your business? Contact us for a FREE Consultation Consult@ceoblognation.com • Website Design • Advertising Solutions • Social Media Marketing • SEO/SEM • Marketing • More
  15. 15. 15 Join our Newsletter Subscribe to TheVOICE Subscribe Here • Respond to ANSWERS • Receive Tips from the week • Stay in the loop about the latest in news and information for entrepreneurs, startups & business owners
  16. 16. 16 Guest Post with us Guest post on CEO Blog Nation • Brand yourself as an expert in front of entrepreneurs, startups and business owners. • Show your expertise. • Promote your business to thousands of entrepreneurs and business owners.
  17. 17. 17 Overview SLOGAN: The Voice of Entrepreneurs Main Site: CEO Blog Nation is a community hub featuring niche blogs for entrepreneurs and business owners. CEO Blog Nation contains news, resources, articles and information.  DMV CEO is a niche blog that captures the essence of entrepreneurship in Washington D.C., Maryland, and Virginia.  Hearpreneur provides a medium for entrepreneurs and business owners to teach, inspire and lead through the telling of their stories.  Rescue a CEO is a niche blog site that helps entrepreneurs and business owners get tasks and projects completed by providing support and resources.  Teach A CEO explores the pedantic side of entrepreneurship helping entrepreneurs run and manage their ventures efficiently and effectively.  What if Aesop Owned A Business? Daily tips for entrepreneurs, startups, and business owners told as only Aesop would.
  18. 18. 18 Our Community Celebrate entrepreneurs, startups and business owners across our communities. USE #IAMCEO
  19. 19. 19 I am CEO Handbook (Volume 1) • Advice and tips to run, sustain and manage entrepreneurial ventures. • Excerpt from the upcoming book “What if Aesop Owned A Business?” • Motivation to help entrepreneurs and business owners through tough times. • Information to help entrepreneurs make calculated decisions. • Information from Rescue a CEO, Teach a CEO, DMV CEO & Hearpreneur.DOWNLOAD IT TODAY!
  20. 20. 20 I am CEO. Not to be confused With the janitor or the marketing manager Though I wear those hats. Investments of sweat equity and time Have laid the bricks to the empire. What is seen today was once nothing But sprouted under careful attention, focused vision and thorough planning. Living, breathing, and eating the business with passion and zeal, Fueled by 18 hour days, Ramen noodles and ketchup and mustard sandwiches Attacking the competition to gain market share with cold calculation and fervor. Some might call me an entrepreneur, or the founder or the business owner, but this is for certain I demand excellence, I expect success, I blaze trails, I lead, I build, I iterate, I execute, I take risks, I’m bold. I’m innovative. I’m ambitious. I’m the captain. I am CEO. #iamCEO

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