Disruptive media (высокотехнологичные медиа XXI века) (Khaled Taha)
Traditional Satellite Broadcast 3 Satellite Service Providers Broadcast Signal 4 2 Transmission uplink Signal Received1 5 Viewers Receive the signal & Watch Content The channelProducers
IP & New Casting1 2 3 Content Aggregators ContentProducers News Telco Music Live TV Sports 4 Voting Photos Movies Video on Demand Chat Children Wired/wireless Shopping 2 Connection to Home Games Entertainment Polls Web Surfing Documentarie Targeted Advretising s Communication (VOIP etc.) 6 Movies Interact over IP SEAMLESS 5EXPERIENCE Interactive and Connected home
Connected lifestyle …From watching, To ..… • T-Talk • T-Video • T-mail • T-tag • T-Share See what I can see • T-Browsing • T-shopping & Interactive The doing words advertising • T-SMS/MMS (verbs) are not just • T-Play ( stand-alone or group gaming) “watching” • T-Push to view • T-Vote on-line ……..…Interacting • T-Feel • T-Find popular meeting places • T-Learn • T-Sense “friend of a friend” in the area CONNECTED • • T-Compare shopping prices T-2do LIFESTYLE…
IP Connectivity… Video Internet Services Services Telco IP/Content ServicesThe converged, “Cloud” interactive & connected Interactive home ServicesVoting Games “Mash-up” servicesPhotos PollsVideo on Demand Web SurfingChat Targeted AdvertisingShopping Communication (VOIP etc.)
Web 2.0 + Mobile 2.0TREND:Click to read Click to do TREND:Dial to talk Click to ConnectClick to read, but also… Click to talk, but also……Click to eBank, to eMail, to …Click to play, to share, toeCommunicate, to ePay, to eGov, view, to update, to invite,to eShop, to eAdv, to ePublish, to to compare, to tag, to consult,eDisribute, to eBlog, to message, to conference…Click to do! …Click to connect!
Thought "It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy — not just companies but whole countries" Rupert Murdoch - 2006