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2012 carolinas festival overall results

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2012 carolinas festival overall results

  1. 1. The Carolina’sFestivals Survey Wayne W. Smith, Ph.D. Aline Dick
  2. 2. Introduction• Purpose: Gain a better understanding of festivals and events in NC and SC – General Questions: Size, Type – Financial: Budgetary Issues, Revenues – Operational: Partnerships, Trends and Support• On-line survey developed – College of Charleston – NC and SC Festivals and Events Associations• Survey link sent electronically to all members and other known festivals/events – 6 week data collection period – 2 reminder e-mails sent
  3. 3. Percentage of Festival Memberships in Statewide Organizations70.00%60.00%50.00%40.00%30.00%20.00%10.00% 0.00% 2008 2009 2010 2011 2012
  4. 4. GENERAL TRENDS
  5. 5. Summary Item 2008 2009 2010 2011 2012 Average Attendance 29,860 28,473 31,833 30,617 25,376Average length 3.5 2.8 3.3 2.5 2.4Avg Attendance 8,531 10,169 9,646 12,247 10,573 Per Day Est. Total Number of 853 794 778 758 725 Festivals
  6. 6. Attendance Avg. Attendance Avg. Attendance Per Day35000 1400030000 1200025000 1000020000 800015000 600010000 40005000 2000 0 0 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
  7. 7. Avg. Length of Events (in days) Est. Total Number of Festivals 4 9003.5 850 32.5 800 2 7501.5 1 7000.5 0 650 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
  8. 8. HUMAN RESOURCES
  9. 9. Human Resource Summary Item 2008 2009 2010 2011 2012FTE Employees N/A 2,058 2,101 2,274 2,030 Volunteers N/A 25,3029 38,511 30,017 21,750 # of Board N/A 7,940 8,169 8,944 6,743 Members Total Human N/A 36,127 48,781 41,235 30,523 ResourcesFTE Employees N/A 4 3 3 3 Per FestivalVolunteers Per N/A 32 50 40 30 FestivalAvg. Board # of N/A 10 11 12 9Board Members Total Human N/A 46 63 54 42 Resources
  10. 10. FTE Employees FTE Employees FTE Employees Per Festival2300 42250 3.52200 32150 2.52100 22050 1.52000 11950 0.51900 0 2009 2010 2011 2012 2009 2010 2011 2012
  11. 11. Volunteers Avg. Number of Volunteers Volunteers Per Festival45000 6040000 503500030000 4025000 302000015000 2010000 105000 0 0 2009 2010 2011 2012 2009 2010 2011 2012
  12. 12. Board Members # of Board Members Avg. Board # of Board Members 1410000 12 9000 8000 10 7000 8 6000 5000 6 4000 4 3000 2000 2 1000 0 0 2009 2010 2011 2012 2009 2010 2011 2012
  13. 13. Total Human Resources Total Human Resources Total Human Resources Per Event60000 70 6050000 5040000 4030000 3020000 2010000 10 0 0 2009 2010 2011 2012 2009 2010 2011 2012
  14. 14. FINANCIALS
  15. 15. Financial Summary Item 2008 2009 2010 2011 2012 Est. Total spending $42,150,000 $24,911,750 $33,664,400 $30,000,000 $21,630,000Median Budget $50,000 $31,375 $48,092 $40,000 $30,000Avg. Spending per Festival $1.67 $.96 $1.51 $1.30 $.99 Guest
  16. 16. Est. Total Median Budget Spending45000000 6000040000000 500003500000030000000 4000025000000 300002000000015000000 2000010000000 100005000000 0 0 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
  17. 17. Avg. Spending per Festival Guest (in Dollars)20122011201020092008 0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8
  18. 18. Government Support• Receive Financial Support from • Receive Financial Support from State Grants State Agencies (A-Tax)25 40 3520 3015 25 2010 15 5 10 5 0 0 2008 2009 2010 2011 2012 2008 2009 2010 2011 2012
  19. 19. Subsidized Government Services Item 2008 2009 2010 2011 2012 Police 83.1% 70.9% 65.3% 81.3% 79.0% Park 45.1% 38.1% 38.8% 37.5% 40.7%Services Fire 63.4% 53.7% 55.4% 70.3% 70.4% EMS 74.6% 61.2% 64.5% 67.2% 70.4%Trash 76.1% 70.1% 68.6% 75.0% 75.3%Venue N/A 56.7% 64.5% 62.5% 61.7%
  20. 20. GENERAL TRENDS
  21. 21. Identified Trends 2008-11Figure 1: 2008 Trends Figure 2: 2009 TrendsFigure 3: 2010 Trends Figure 4: 2011 Trends
  22. 22. 2012 Identified Trends
  23. 23. 2010 Sponsorship Anticipated Reality Gap Dec. 21.0% 38.3% -17.3 Gap Index Inc. 30.0% 26.1% 3.9 11.2/- No Change 48.0% 35.7% 12.32011 Anticipated Reality Gap Dec. 9.6% 28.6% -19 Gap Index Inc. 45.2% 42.9% 2.3 12.6/N No Change 45.2% 28.6% 16.62012 Anticipated Reality Gap Dec. 11.3% 34.7% -23.4 Gap Index Inc. 43.5% 34.7% 8.8 No Change 45.2% 30.7% 14.5 15.6/N
  24. 24. 2010 Marketing Budget Anticipated Reality Gap Dec. 9.0% 18.1% -9.1 Gap Index Inc. 29.0% 37.1% -8.1 11.5/N No Change 62.0% 44.8% 17.22011 Anticipated Reality Gap Dec. 3.4% 13.8% -10.4 Gap Index Inc. 40.2% 44.6% - 4.4 9.9/N No Change 56.4% 41.5% 14.92012 Anticipated Reality Gap Dec. 6.3% 7.5% -1.2 Gap Index Inc. 32.8% 38.8% -6.0 No Change 60.9% 53.8% 7.1 4.8/N
  25. 25. 2010 Revenue Anticipated Reality Gap Dec. 12.0% 26.5% -14.5 Gap Index Inc. 43.0% 40.7% 2.3 9.7/N No Change 45.0% 32.7% 12.32011 Anticipated Reality Gap Dec. 7.1% 10.6% -3.5 Gap Index Inc. 50.4% 63.6% -13.2 11.1/N No Change 42.5% 25.8% 16.72012 Anticipated Reality Gap Dec. 8.1% 26.0% -17.9 Gap Index Inc. 41.9% 35.1% 6.8 No Change 50.0% 39.0% 11.0 11.9/N
  26. 26. 2010 Budget Anticipated Reality Gap Dec. 21.0% 29.3% -8.3 Gap Index Inc. 27.0% 23.3% 3.7 5.5/N No Change 52.0% 47.4% 4.62011 Anticipated Reality Gap Dec. 9.6% 13.8% -4.2 Gap Index Inc. 40.9% 29.2% 11.7 7.7/+ No Change 49.6% 56.9% -7.32012 Anticipated Reality Gap Dec. 15.9% 12.2 % 3.7 Gap Index Inc. 30.2% 39.0% -8.8 No Change 54.0% 48.8% 5.2 5.9/+
  27. 27. 2010 Vendors Anticipated Reality Gap Dec. 13.0% 18.4% -5.4 Gap Index Inc. 30.0% 39.5% -9.5 10.3/+ No Change 58.0% 42.1% 15.92011 Anticipated Reality Gap Dec. 4.4% 15.6% -11.2 Gap Index Inc. 35.4% 39.1% 3.7 9.9/+ No Change 60.2% 45.3% 14.72012 Anticipated Reality Gap Dec. 11.1% 10.3% 0.8 Gap Index/ Inc. 41.3% 43.6% -2.3 No Change 47.6% 46.2% 1.4 1.5/-
  28. 28. 2010 Attendance Anticipated Reality Gap Dec. 6.0% 15.4% -9.4 Gap Index Inc. 52.0% 54.7% -2.7 8.4/+ No Change 43.0% 29.9% 13.12011 Anticipated Reality Gap Dec. 0.8% 23.4% -22.6 Gap Index Inc. 60.2% 48.4% 11.8 15.1/+ No Change 39.0% 28.1% 10.92012 Anticipated Reality Gap Dec. 3.1% 15.2% -12.1 Gap Index Inc. 56.9% 51.9% 5.0 No Change 40.0% 32.9% 7.1 8.1/N
  29. 29. 2010 Ticket Price Anticipated Reality Gap Dec. 7.0% 3.4% 3.6 Gap Index Inc. 25.0% 15.3% 9.7 8.6/+ No Change 69.0% 81.4% -12.42011 Anticipated Reality Gap Dec. 4.7% 3.7% 1 Gap Index Inc. 14.1% 18.5% -4.4 3/+ No Change 81.3% 77.8% 3.52012 Anticipated Reality Gap Dec. 8.0% 0% 8 Gap Index Inc. 12.0% 23.2% -11.2 No Change 80.0% 75.8% 4.2 7.8/+
  30. 30. Conclusion• Comments, Questions?• Contact information for presenter Wayne Smith, smithww@cofc.edu C of C Page Personal page

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