Yeba!!!
THIS PRESENTATION WILL RUN AUTOMATICALLY – PLEASE TURN UP YOUR SPEAKERS

I proudly share this
profile of filipinos...
Forty (40) FAQs
Frequently Asked Questions

$88 Buying Power
Billion
$88 Billion
Filipinos in US
America’s Best Kept Secre...
3 types of people: [1] make things happen, [2] see things happen, [3] don’t know what’s happening. Which one are you?

[1]...
YEBA

Origins

Filipinos

Yearnings
Topic #1

American Dream
Top US Immigrants
Top States
CALIFORNIA
Northern California
S...
YEBA

Household Size

Filipinos

Earnings
Topic #2

Labor Force
Educational Level
Household Income
Top Earners
Low Poverty...
YEBA

Filipinos

Budgets

Buying Power
Green Energy Habits
Store Choices

Topic #3

Food Types
Fast Food
Banking
Investmen...
YEBA

Foreign Born

Filipinos

Accessibility
Topic #4

English Fluency
Language for TV
Language for Radio
Language for Pre...
Y-EARNINGS

[1]
Yearnings

[2]
Earnings

Filipinos in US
America’s Best Kept Secret

[3]
Budgets
] 2013, Antonio Villegas...
YEBA

Origins

Filipinos

Yearnings
Topic #1

American Dream
Top States & Cities
#1 – CALIFORNIA
Northern California
South...
QUESTION #1

Where do

Filipinos

come from?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin.com/...
Q1: Where do Filipinos COME FROM?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin.com/profile/vie...
Q1: Where do Filipinos COME FROM?

Philippines!

Philippines

Area: 115,830 sq.mi. with 7107 islands
Location: South-East ...
QUESTION #2

How do
Filipinos in America
define
their Identity?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo....
Q2: How do Filipinos define their IDENTITY?

Bayan – COUNTRY
Philippines

Bayani – Hero
Bayanihan – Community Spirit
Balik...
Q2: How do Filipinos define their IDENTITY?

65% – Identify with continent of

origin è FILIPINO American

Philippines

2...
QUESTION #3

Why do we
immigrate
to America?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin.com/...
Q3.

Why do we immigrate to America?

American Dream
#1.
#2.
#3.
#4.
#5.
#6.
#7.
#8.

Retirement – Better future
Economic ...
QUESTION #4

What are the
Top 7 Countries
Sending the
Most Immigrants
to America?

© 2013, Prof. Antonio Villegas, Jr.
(Pr...
Q4.

What 7 Countries send the most Immigrants
to USA (2010 American Community Survey) ?

Immigrants to America
#1.
#2.
#3...
QUESTION #5

How many
Filipinos are in USA?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin.com/p...
Q5.

How many Filipinos live in USA (2010 Census) ?

Filipinos in USA :
3,416,840
(Pure Filipinos = 2,555,923,
19.7% of As...
Q5.

How many Filipinos live in USA (2010 Census) ?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linked...
QUESTION #6

What are the
Top 10 States
with the most Filipinos?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo...
Q6.

What States have the most Filipinos (2010 Census) ?

Top Ten States - Filipinos in USA (2010)
1)
2)
3)
4)
5)

Califor...
QUESTION #7

How many
Asians
live in California?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin....
Q7.

How many Asians in California (2010 Census) ?

ASIANS in California
1,474,707

26.5% Filipinos (#1)

1,451,537
647,58...
QUESTION #8

What are the
Top Metropolitan Areas
with largest
Filipino population?

© 2013, Prof. Antonio Villegas, Jr.
(P...
Q8.
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)

Top 15 Metropolis with largest Filipino population
(2010 Census) ?...
QUESTION #9

How many
Filipinos
Live in
Northern California?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com...
Q9.

2)
9)
12)
13)
15)

How many Filipinos in No. California (2010 Census) ?

Top Metro Areas (2010)

# Filipinos

*CA: S....
QUESTION #10

How many
Filipinos
Live in
Southern California?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.co...
Q10.

1)
5)
7)
22)
29)

How many Filipinos in So. California (2010 Census) ?

Top Metro Areas (2010)

# Filipinos

CA: L.A...
Filipinos in US Metro Areas (2011)

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin.com/profile/vi...
YEBA

Origin:

Filipinos

Yearnings
Topic #1 – Summary

Philippines 101+ Million

Top Immigrants: (4)
Population in US:
To...
E-ARNINGS

[1]
Yearnings

[2]
Earnings

Filipinos in US
America’s Best Kept Secret

[3]
Budgets
] 2013, Antonio Villegas ...
YEBA

Household Size

Filipinos

Earnings
Topic #2

Labor Force
Educational Level
Household Income
Top Earners
Low Poverty...
QUESTION #11

What is the
average size
of a
Filipino Household?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo....
A11.

Median household size of Filipinos?

Filipino Household Size
Filipinos - 3.37 median household size
compared to aver...
QUESTION #12

How many
Filipinos
are married?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin.com...
A12.

Percentage of Filipinos who are married

Filipinos - 62.7%
live with their spouse
compared to
65.7%
74.9%
60.7%
69.0...
QUESTION #13

How many
Filipinos
are homeowners?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin....
A13.

Percentage of Filipinos who are Homeowners

Filipinos - 67.6%
are homeowners
compared to
65.7%
56.8%
70.8%
51.9%
60....
QUESTION #14

What percentage
of the
Filipinos in America
are of employment age?

© 2013, Prof. Antonio Villegas, Jr.
(Pro...
A14a.

Percentage of All Filipinos of employment age

Filipinos of Employment Age
Filipinos - 66.6% are of employment age
...
A14b.

Percentage of Filipino Women of employment age

Filipinas of Employment Age
Filipinas - 66.3% are of employment age...
QUESTION #15

How many
Filipinos
Are
Literate and Educated?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)...
A15a.

Percentage of Filipinos who are English Proficient

Filipinos - 93% literate
Proficient in English
compared to

68....
A15b.

Percentage of Filipinos who have 4-year College Degree

Filipinos - 42.8%
College Graduates
compared to
46.3%
64.4%...
A15c.

Percentage of Filipinos who have Advanced Degree

Filipinos - 4.3%

have MBA, JD, MD, PhD ...
compared to
8.5% of C...
QUESTION #16

What is the
Average Income
of the
Filipino Household?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@ya...
A16a.

Median Income of Filipino Household

Annual Income of Filipinos
Filipinos - $76,874
second among Asians
below India...
A16b.

Percentage of Filipinos who are Medical Professionals

Filipinos - 15.7%

are Healthcare Specialists
compared to
5....
QUESTION #17

How many
Filipino Households
make
over $100,000?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.c...
A17.

Percentage of Filipino Households making over $100,000

Filipino High Earners
Filipinos - 41.5% earn over $100,000 /...
QUESTION #18

How many
Filipinos
are at the
Poverty Level?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)
...
A18a.

Percentage of Filipinos who are poor (poverty level)

Filipinos - 5.5% are poor
Lowest of all ethnic groups
compare...
A18b.

Percentage of Filipinos who are poor (poverty level)

Filipinos - 5.5% are poor
Lowest of all ethnic groups
10.2% f...
QUESTION #19

How many
Filipinos
own their own business?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

l...
A19.

Percentage of Filipinos over 25 years old
who own their own business

Filipino Entrepreneurs
Filipinos - 5.8% are bu...
A19b.

Size of Filipino Employre Firms
Filipino-Owned Firms
Number of Employer Firms by Employment Size of Firm: 2007
(21,...
QUESTION #20

How much
did
Filipino Businesses
EARN?
142,146 Filipino-owned firms
had no paid employees,
generated $4.5 bi...
A20.

Receipts of Filipino-Owned Businesses
Filipino-Owned Firms
Number of Firms by Receipts Size of Firm: 2007
(163,217 F...
YEBA

3.37
Labor Rate
68.9%
Women Employed 66.3%
Poverty Rate
5.5%
Earnings Rate $76,874
Household Size

Filipinos

Earnin...
B-UDGETS

[1]
Yearnings

[2]
Earnings

Filipinos in US
America’s Best Kept Secret

[3]
Budgets
] 2013, Antonio Villegas J...
YEBA

Filipinos

Budgets

Buying Power
Green Energy Habits
Store Choices

Topic #3

Food Types
Fast Food
Banking
Investmen...
QUESTION #21

What’s
the
BUYING POWER
of
Filipinos in America?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.c...
Q21.

What is the buying power of Filipinos? How much did
they contribute to US Economy?

Buying Power of Filipinos in USA...
QUESTION #22

What
do
Filipinos do
to save planet Earth?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

l...
Q22.

What do Filipinos do to save planet Earth?

Filipinos GREEN Consciousness
Filipinos - 93% Recycle
highest among Asia...
QUESTION #23

Where
do
Filipinos
Shop Frequently?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin...
Q23.

Where do Filipinos shop frequently?

Stores Frequented by Filipinos
Filipinos – shop frequently at
#1 WalMart
68% of...
QUESTION #24

What types of foods
do
Filipinos
Eat Frequently?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.c...
Q24.

What type of food do Filipinos eat frequently?

Food Types Preferred by Filipinos
Filipinos – prefer to eat
#1 Chine...
QUESTION #25

Which fast food place
do
Filipinos
Prefer As Their Top Choice?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Vi...
Q25.

Which fast food place do Filipinos prefer as their 1st choice?

Fast Food Preferred by Filipinos
Filipinos – prefer ...
QUESTION #26

Which bank
do
Filipinos
prefer as their Top Choice?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yaho...
Q26.

Which bank do Filipinos prefer as their #1 choice?

Banks Preferred by Filipinos
Filipinos – frequently bank at
#1 B...
QUESTION #27

How
do
Filipinos
do their Banking?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin....
Q27.

How do Filipinos do their banking?

Filipinos Banking Habits
Filipinos – would bank via
#1 ATM
#2 Bank teller window...
QUESTION #28

What
do
Filipinos
do
with their extra cash?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

...
Q28.

What do Filipinos do with their extra savings?

Filipinos Savings Habits
Filipinos – would invest their surplus doll...
QUESTION #29

Why
do
Filipinos
Borrow Money?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedin.com/...
Q29.

Why do Filipinos borrow money (types of loans)?

Filipinos Borrowing Habits
Filipinos – would borrow money
#1 To buy...
QUESTION #30

How
do
Filipinos
do their Investing?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedi...
Q30.

How do Filipinos do their investing?

Filipinos Investment Habits
Filipinos – would invest through their
#1 Employer...
YEBA

Buying Power

Filipinos

Budgets

Topic #3 – Summary

$88.6 Billion

Green Energy

93% Recycle

Store Choice

#1 Wal...
A-CCESSIBILITY

[1]
Yearnings

[2]
Earnings

Filipinos in US
America’s Best Kept Secret

YE BA
ACCESSIBILITY

[3]
Budgets
...
YEBA

Foreign Born

Filipinos

Accessibility
Topic #4

English Fluency
Language for TV
Language for Radio
Language for Pre...
QUESTION #31

How
many
Filipinos
Are Foreign-Born?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linkedi...
Q31.

How many Filipinos are Foreign-Born?

First Generation Filipinos
Filipinos - 66.6% were not born in USA
75.8% of Kor...
QUESTION #32

How
Eloquent are
Filipinos
With English?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

lin...
Q32.

How many Filipinos in USA speak English “VERY WELL”?

English Mastery of Filipinos
Filipinos - 78.2% most fluent as ...
QUESTION #33

Which
Language
Do Filipinos Prefer
With Television?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yaho...
Q33.

What language do Filipinos prefer to be used on
TELEVISION?

Filipinos Desired Language
for TV
51% prefer their Amer...
QUESTION #34

Which
Language
Do Filipinos Prefer
With Radio?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com...
Q34.

What language do Filipinos prefer to be used on RADIO?

Filipinos Desired Language
for RADIO
66% prefer their Americ...
QUESTION #35

Which
Language
Do Filipinos Prefer
With Print Media?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yah...
Q35.

What language do Filipinos prefer to be used on
NEWSPAPERS & MAGAZINES?

Filipinos Desired Language
for PRESS PRINTS...
QUESTION #36

Which
Language
Do Filipinos Prefer
With Billboards?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yaho...
Q36.

What language do Filipinos prefer to be used on
OUTDOOR SIGNS?

Filipinos Desired Language
for BILLBOARDS
65% prefer...
QUESTION #37

Which
Language
Do Filipinos Prefer
With Internet?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo....
Q37.

What language do Filipinos prefer to be used on
INTERNET?

Filipinos Desired Language
for INTERNET
64% prefer their ...
QUESTION #38

How
Do
Filipinos
Access the Internet?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

linked...
Q38.

How much access do Filipinos have to the INTERNET?

Filipinos Access to INTERNET
82%

have Internet access at WORK

...
QUESTION #39

How
Do
Filipinos
Connect to the Internet?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

li...
Q39.

How do Filipinos connect to the INTERNET?

Filipinos Connection to INTERNET
#1 Cable modem

68%

#2 Digital Subscrib...
QUESTION #40

What
Do
Filipinos
Do When They Are Online?

© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo.com)

l...
Q40.

What do Filipinos do when they are ONLINE?

Filipinos INTERNET Habits
#1 Email
#2 Search for information

85%
82%

#...
YEBA

Foreign Born

Filipinos

Accessibility

English Fluency

66.6%
78.2%

37% Taglish

Signs Language

65% English

Inte...
SUMMARY -- LET

US

ALL

REVIEW

[1]
Yearnings

[2]
Earnings

Filipinos in US
America’s Best Kept Secret

[3]
Budgets
] 2...
YEBA

Origin:

Filipinos

Yearnings
Topic #1 – Summary

Philippines 101+ Million

Top Immigrants: (4)
Population in US:
To...
YEBA

3.37
Labor Rate
68.9%
Women Employed 66.3%
Poverty Rate
5.5%
Earnings Rate $76,874
Household Size

Filipinos

Earnin...
YEBA

Buying Power

Filipinos

Budgets

Topic #3 – Summary

$88.6 Billion

Green Energy

93% Recycle

Store Choice

#1 Wal...
YEBA

Foreign Born

Filipinos

Accessibility

English Fluency

66.6%
78.2%

37% Taglish

Signs Language

65% English

Inte...
BONUS QUESTION

What Gifts
Did
Filipinos
Invent and Share
to America and the World?

© 2013, Prof. Antonio Villegas, Jr.
(...
Gifts of Filipinos – Manila Folders/Envelopes

Manila folders/envelopes

•  From Manila Paper, from Manila Hemp, originall...
Gifts of Filipinos – Parker Pen Quink Ink

Parker Pen Quink Ink
•  invented in 1928 by U. of Chicago Chemist Francisco Qui...
Gifts of Filipinos – Yo-Yo

Yo-Yo
•  invented in 1928 by Pedro Flores at Yoyo Mfg. in Santa Barbara, CA
•  Bought by Donal...
Gifts of Filipinos – Karaoke

Karaoke
•  invented in 1975 by Roberto Del Rosario in Japan
© 2013, Prof. Antonio Villegas, ...
Gifts of Filipinos – Graphic Accelerator

Single-chip graphics accelerator
•  invented in 1989 by Dado Banatao at S3 in Fr...
Bonus Q.: Inventions: Gifts of Filipinos

Manila folders/envelopes

•  From Manila Paper, from Manila Hemp, originally Bro...
People see things as they are and ask WHY? I dream of things that never were and say WHY NOT!

[1]
Yearnings

[2]
Earnings...
VIP !

Let’s get connected!
linkedin.com/profile/view?id=42623422
© 2013, Prof. Antonio Villegas, Jr.
(Prof.Villegas@yahoo...
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Villegas on Filipinos in US (2013.10.24 Thu)

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Published on

40 Frequently Asked Questions on Filipinos in US'
Presented on 24 October 2013 (5-9pm)
at Fort Mckinley Restaurant in South San Francisco, CA
hosted by New York Life Insurance Company.

Q1: Where do Filipinos come from?
Q2: How do Filipinos in US define their IDENTITY?
Q3: Why do we immigrate to America?
Q4: What are the Top 7 Countries Sending the Most Immigrants to America?
Q5: How many Filipinos are in USA?

and 35 more questions ...

Published in: Education, Business

Villegas on Filipinos in US (2013.10.24 Thu)

  1. 1. Yeba!!! THIS PRESENTATION WILL RUN AUTOMATICALLY – PLEASE TURN UP YOUR SPEAKERS I proudly share this profile of filipinos in us It took me hundreds of hours to research and produce this presentation. If you must, do quote from my work. Just kindly give proper credit for courtesy. Feel free to email me your comments. Relax and enjoy! Prof. Tony Villegas Jr. J Prof.Villegas@yahoo.com
  2. 2. Forty (40) FAQs Frequently Asked Questions $88 Buying Power Billion $88 Billion Filipinos in US America’s Best Kept Secret by Prof. Tony Villegas Jr. Presented on October 24, 2010 Thursday 5-9pm at Fort McKinley Restaurant Host: New York Life Insurance Company Silicon Valley General Office ] 2010, Antonio Villegas Jr.Villegas, Jr. © 2013, Prof. Antonio (Prof.Villegas@yahoo.com) (Prof.Villegas@yahoo.com) presented 2010-March-26 linkedin.com/profile/view?id=42623422 Filipinos in USA - 2 Filipinos in US
  3. 3. 3 types of people: [1] make things happen, [2] see things happen, [3] don’t know what’s happening. Which one are you? [1] Yearnings [2] Earnings Filipinos in US America’s Best Kept Secret [3] Budgets YE BA OVERVIEW [4] Accessibility FILIPINOS inherited Spanish names + religion, American education + government, and Asian food + traditions. ] 2013, Antonio Villegas Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 3
  4. 4. YEBA Origins Filipinos Yearnings Topic #1 American Dream Top US Immigrants Top States CALIFORNIA Northern California Southern California © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 4
  5. 5. YEBA Household Size Filipinos Earnings Topic #2 Labor Force Educational Level Household Income Top Earners Low Poverty Rate Business Revenues © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 5
  6. 6. YEBA Filipinos Budgets Buying Power Green Energy Habits Store Choices Topic #3 Food Types Fast Food Banking Investments © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 6
  7. 7. YEBA Foreign Born Filipinos Accessibility Topic #4 English Fluency Language for TV Language for Radio Language for Press Language for Signs Language for Internet © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 7
  8. 8. Y-EARNINGS [1] Yearnings [2] Earnings Filipinos in US America’s Best Kept Secret [3] Budgets ] 2013, Antonio Villegas Jr. (Prof.Villegas@yahoo.com) YE BA YEARNINGS [4] Accessibility linkedin.com/profile/view ?id=42623422 Filipinos in US - 8
  9. 9. YEBA Origins Filipinos Yearnings Topic #1 American Dream Top States & Cities #1 – CALIFORNIA Northern California Southern California Notable Achievements © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 9
  10. 10. QUESTION #1 Where do Filipinos come from? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 10
  11. 11. Q1: Where do Filipinos COME FROM? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Philippines! Filipinos in USA - 11
  12. 12. Q1: Where do Filipinos COME FROM? Philippines! Philippines Area: 115,830 sq.mi. with 7107 islands Location: South-East of ASIA Population: 101,833,938 (9.45M overseas) Official Language: Tagalog + English Education: 92.6% literacy (from America) Religion: Roman Catholic (from Spain) Government: Republic (from America) Philippines Filipino Ancestry •  Negritos (30,000 BC) •  Indo-Malay-Chinese (4,000 BC) •  Spain (1521 Magellan, 1565-1898 Legaspi) England (1762-1764) •  USA (1898-1946 Colony, Commonwealth’35) •  Japan (1941-1946 World War II) Independent Republic (July 4, 1946) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 http://en.wikipedia.org/wiki/Filipino_(identity) http://en.wikipedia.org/wiki/History_of_the_Philippines Filipinos in US - 12
  13. 13. QUESTION #2 How do Filipinos in America define their Identity? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 13
  14. 14. Q2: How do Filipinos define their IDENTITY? Bayan – COUNTRY Philippines Bayani – Hero Bayanihan – Community Spirit Balikbayan – ExPat returning Balikbayan Box – Big Gift Box Source: US Census 2007, ACS http://en.wikipedia.org/wiki/Filipino_(identity) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 14
  15. 15. Q2: How do Filipinos define their IDENTITY? 65% – Identify with continent of origin è FILIPINO American Philippines 25% – Identify with continent of origin è ASIAN American 8% – Identify with country of citizenship è full-fledged AMERICAN 2% – Identify as GLOBAL PINOY è Tisoys, Tsinoys, Hapas, mixed blood Genetics – Y-chromosome Source: US Census 2007, ACS http://en.wikipedia.org/wiki/Filipino_(identity) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) Haplogroup 03-M122 (“L”) 01a–M199 (“H”) based on 2001 study by Stanford University linkedin.com/profile/view ?id=42623422 Filipinos in US - 15
  16. 16. QUESTION #3 Why do we immigrate to America? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 16
  17. 17. Q3. Why do we immigrate to America? American Dream #1. #2. #3. #4. #5. #6. #7. #8. Retirement – Better future Economic – Better life Academic – Better education Social – Join family, 1st happy ancestors Political – Peace and civil liberties Psychological – Freedom, new ventures Emotional – Find soul mate Physical – Better health care © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 17
  18. 18. QUESTION #4 What are the Top 7 Countries Sending the Most Immigrants to America? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 18
  19. 19. Q4. What 7 Countries send the most Immigrants to USA (2010 American Community Survey) ? Immigrants to America #1. #2. #3. #4. #5. #6. #7. 11,711,103 2,166,526 1,780,322 1,777,588 1,240,542 1,104,679 1,100,422 © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) Mexico China India Philippines Vietnam Cuba Korea linkedin.com/profile/view ?id=42623422 Filipinos in US - 19
  20. 20. QUESTION #5 How many Filipinos are in USA? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 20
  21. 21. Q5. How many Filipinos live in USA (2010 Census) ? Filipinos in USA : 3,416,840 (Pure Filipinos = 2,555,923, 19.7% of Asian Americans, 2nd highest after Chinese) Asian Americans: 17,320,856 USA Population: 308,745,531 © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 21
  22. 22. Q5. How many Filipinos live in USA (2010 Census) ? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in USA - 22
  23. 23. QUESTION #6 What are the Top 10 States with the most Filipinos? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 23
  24. 24. Q6. What States have the most Filipinos (2010 Census) ? Top Ten States - Filipinos in USA (2010) 1) 2) 3) 4) 5) California Hawaii Illinois (^4) Texas (^6) Washington (^7) 43% 10% 4.1% 4.0% 4.0% 1,474,707 342,095 139,090 137,713 137,083 6) 7) 8) 9) 10) New Jersey (v3) New York (v5) Nevada (^9) Florida (v8) Virginia U.S.A. Total 3.7% 3.7% 3.6% 3.6% 2.7% 100% 126,793 126,129 123,891 122,691 90,493 3,416,840 © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 24
  25. 25. QUESTION #7 How many Asians live in California? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 25
  26. 26. Q7. How many Asians in California (2010 Census) ? ASIANS in California 1,474,707 26.5% Filipinos (#1) 1,451,537 647,589 590,445 505,225 428,014 459,075 26.1% 11.7% 10.6% 8.3% 7.7% 8.3% Chinese Vietnamese Indians Koreans Japanese Other Asians 5,556,592 100% ASIANS in California © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 26
  27. 27. QUESTION #8 What are the Top Metropolitan Areas with largest Filipino population? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 27
  28. 28. Q8. 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) 12) 13) 14) 15) Top 15 Metropolis with largest Filipino population (2010 Census) ? Top Metro Areas (2010) CA: L.A.-LongBeach-SantaAna *CA: S.F.-Oakland-Fremont HI: Honolulu Metro Area NY-NJ-PA: NewYork-N.Jersey CA: S.D.-Carlsbad-SanMarcos IL-IN-WI: Chicago-Naperville CA: Riverside-Ontario-SanBer. NV: Las Vegas-Paradise *CA: S.J.-Sunnyvale-SantaClara WA: Seattle-Tacoma-Bellevue VA-MD-WV: DC-Arlington CA: Sacramento-Roseville CA: Vallejo-Fairfield TX: Houston-SugarLand CA: Stockton-Lathrop-Lodi # Filipinos 463,626 287,879 234,894 217,349 182,248 463,626 117,928 108,141 105,403 97,867 75,444 73,866 52,641 47,926 46,447 % Area Population 3.81 12,829,837 6.64 4,335,391 24.64 953,204 1.15 18,897,109 5.88 3,095,313 3.81 12,829,837 2.79 4,224,851 5.54 1,951,269 5.73 1,836,911 2.84 3,439,809 1.35 5,582,170 3.43 2,149,127 12.73 413,344 0.80 5,946,800 6.77 685,306 BLACK– Northern California * RED – Southern California * BLUE – Other Areas © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 28
  29. 29. QUESTION #9 How many Filipinos Live in Northern California? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 29
  30. 30. Q9. 2) 9) 12) 13) 15) How many Filipinos in No. California (2010 Census) ? Top Metro Areas (2010) # Filipinos *CA: S.F.-Oakland-Fremont 287,879 *CA: S.J.-Sunnyvale-SantaClara 105,403 CA: Sacramento-Roseville 73,866 CA: Vallejo-Fairfield 52,641 CA: Stockton-Lathrop-Lodi 46,447 % Area Population 6.64 4,335,391 5.73 1,836,911 3.43 2,149,127 12.73 413,344 6.77 685,306 566,236 49,635 Filipinos in Top Metro Area of Northern California Filipinos not in Top Metro Area but in Northern CA. 615,871 Total Filipinos in Northern CA. 1,474,707 38,053,956 Total Filipinos in California CALIFORNIA Population (2010) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 30
  31. 31. QUESTION #10 How many Filipinos Live in Southern California? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 31
  32. 32. Q10. 1) 5) 7) 22) 29) How many Filipinos in So. California (2010 Census) ? Top Metro Areas (2010) # Filipinos CA: L.A.-LongBeach-SantaAna 463,626 CA: S.D.-Carlsbad-SanMarcos 182,248 CA: Riverside-Ontario-SanBer. 117,928 CA: Oxnard-ThousandOaks-V. 25,103 CA: Bakersfield-Delano 20,296 % 3.81 5.88 2.79 3.04 2.41 Area Population 12,829,837 3,095,313 4,224,851 823,318 839,631 809,201 49,635 Filipinos in Top Metro Area of Southern California Filipinos not in Top Metro Area but in Southern CA. 858,836 Total Filipinos in Southern CA. 1,474,707 38,053,956 Total Filipinos in California CALIFORNIA Population (2010) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 32
  33. 33. Filipinos in US Metro Areas (2011) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in USA - 33
  34. 34. YEBA Origin: Filipinos Yearnings Topic #1 – Summary Philippines 101+ Million Top Immigrants: (4) Population in US: Top States: 1.7+ Million 3.4+ Million CA, HI, IL, TX, WA In Calfiornia: 1.47+ Million In No.California: In So.California: © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 615,000+ 858,000+ linkedin.com/profile/view ?id=42623422 Filipinos in US - 34
  35. 35. E-ARNINGS [1] Yearnings [2] Earnings Filipinos in US America’s Best Kept Secret [3] Budgets ] 2013, Antonio Villegas Jr. (Prof.Villegas@yahoo.com) YE BA EARNINGS linkedin.com/profile/view ?id=42623422 [4] Accessibility Filipinos in US - 35
  36. 36. YEBA Household Size Filipinos Earnings Topic #2 Labor Force Educational Level Household Income Top Earners Low Poverty Rate Business Revenues © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 36
  37. 37. QUESTION #11 What is the average size of a Filipino Household? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 37
  38. 38. A11. Median household size of Filipinos? Filipino Household Size Filipinos - 3.37 median household size compared to average of 2.94 Asian-Americans and 2.61 of USA household size © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 38
  39. 39. QUESTION #12 How many Filipinos are married? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 39
  40. 40. A12. Percentage of Filipinos who are married Filipinos - 62.7% live with their spouse compared to 65.7% 74.9% 60.7% 69.0% 61.2% of Chinese of Indians of Japanese of Koreans of Vietnamese Note: Philippines is the only country in the world that has NO DIVORCE. Marriage is for life and can be terminated only by death or in rare situations by annulment . 64.5% of Whites 38.0% of Blacks 56.3% of Latinos/Hispanics © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 40
  41. 41. QUESTION #13 How many Filipinos are homeowners? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 41
  42. 42. A13. Percentage of Filipinos who are Homeowners Filipinos - 67.6% are homeowners compared to 65.7% 56.8% 70.8% 51.9% 60.0% of Chinese of Indians of Japanese of Koreans of Vietnamese 78.2% of Whites 54.4% of Blacks 52.4% of Latinos/Hispanics © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 42
  43. 43. QUESTION #14 What percentage of the Filipinos in America are of employment age? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 43
  44. 44. A14a. Percentage of All Filipinos of employment age Filipinos of Employment Age Filipinos - 66.6% are of employment age (18-64) compared to average of 65.5% Asian-Americans and 70.5% of USA © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 44
  45. 45. A14b. Percentage of Filipino Women of employment age Filipinas of Employment Age Filipinas - 66.3% are of employment age (18-64) compared to average of 56.2% Asian-Americans and 58.6% of USA © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 45
  46. 46. QUESTION #15 How many Filipinos Are Literate and Educated? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 46
  47. 47. A15a. Percentage of Filipinos who are English Proficient Filipinos - 93% literate Proficient in English compared to 68.7% of Chinese 91.6% of Indians 90% of Japanese 67.1% of Koreans 59.6% of Vietnamese 99.3% of Whites 99.2% of Blacks 69.7% of Latinos/Hispanics © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 47
  48. 48. A15b. Percentage of Filipinos who have 4-year College Degree Filipinos - 42.8% College Graduates compared to 46.3% 64.4% 40.8% 43.6% 13.8% of Chinese of Indians of Japanese of Koreans of Vietnamese 25.3% of Whites 13.6% of Blacks 9.9% of Latinos/Hispanics © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 48
  49. 49. A15c. Percentage of Filipinos who have Advanced Degree Filipinos - 4.3% have MBA, JD, MD, PhD ... compared to 8.5% of Chinese 12.5% of Indians 4.6% of Japanese 5.6% of Koreans 2.5% of Vietnamese 3.0% of Whites 1.2% of Blacks 1.6% of Latinos/Hispanics © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 49
  50. 50. QUESTION #16 What is the Average Income of the Filipino Household? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 50
  51. 51. A16a. Median Income of Filipino Household Annual Income of Filipinos Filipinos - $76,874 second among Asians below Indians at $83,000+, compared to average of $66,500+ Asian-Americans and $49,800+ of USA average © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 51
  52. 52. A16b. Percentage of Filipinos who are Medical Professionals Filipinos - 15.7% are Healthcare Specialists compared to 5.5% of Chinese 11.8% of Indians 5.5% of Japanese 6.2% of Koreans 3.9% of Vietnamese Note: Philippines provide the largest supply of doctors and nurses to America since the 1960s. Also, a majority of residential care facilities are owned or operated by Filipinos. 5.2% of Whites 4.3% of Blacks 2.2% of Latinos/Hispanics © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 52
  53. 53. QUESTION #17 How many Filipino Households make over $100,000? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 53
  54. 54. A17. Percentage of Filipino Households making over $100,000 Filipino High Earners Filipinos - 41.5% earn over $100,000 / yr above Vietnamese at 31.3%, compared to average of 47.3% Asian-Americans and 34.6% of USA average © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 54
  55. 55. QUESTION #18 How many Filipinos are at the Poverty Level? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 55
  56. 56. A18a. Percentage of Filipinos who are poor (poverty level) Filipinos - 5.5% are poor Lowest of all ethnic groups compared to 13.1% of Chinese 8.2% of Indians 8.6% of Japanese 15.5% of Koreans 13.8% of Vietnamese 9.4% of Whites 24.9% of Blacks 21.4% of Latinos/Hispanics © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 56
  57. 57. A18b. Percentage of Filipinos who are poor (poverty level) Filipinos - 5.5% are poor Lowest of all ethnic groups 10.2% for Asian-Americans and 13.0% of USA Persons in Family 1 2 3 4 5 6 7 8 Etc. add © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 2008 HHS Poverty Guidelines 48 States Alaska Hawaii $10,400 $13,000 $11,960 14,000 17,500 16,100 17,600 22,000 20,240 21,200 26,500 24,380 24,800 31,000 28,520 28,400 35,500 32,660 32,000 40,000 36,800 35,600 44,500 40,940 3,600 4,500 4,140 linkedin.com/profile/view ?id=42623422 Filipinos in US - 57
  58. 58. QUESTION #19 How many Filipinos own their own business? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 58
  59. 59. A19. Percentage of Filipinos over 25 years old who own their own business Filipino Entrepreneurs Filipinos - 5.8% are business owners compared to 11.1% 11.1% 10.9% 30.8% 19.5% of Chinese of Indians of Japanese of Koreans of Vietnamese average of 14.9% of Asian-Americans © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 59
  60. 60. A19b. Size of Filipino Employre Firms Filipino-Owned Firms Number of Employer Firms by Employment Size of Firm: 2007 (21,071 Firms) Total: 21,071 Majority 1 to 4 employees 55.6% No employees 11.5% 50 employees or more 1.9% 20 to 49 employees 4.3% 10 to 19 employees 7.6% 5 to 9 employees 19.0% Note: Includes firms with payroll at any time during 2007. Employment reflects the number of paid employees during the March 12 pay period. Source: U.S. Census Bureau, 2007 Survey of Business Owners - Released April 28, 2011 © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in USA - 60
  61. 61. QUESTION #20 How much did Filipino Businesses EARN? 142,146 Filipino-owned firms had no paid employees, generated $4.5 billion in receipts, average receipts in 2007 were $31,408. © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 61
  62. 62. A20. Receipts of Filipino-Owned Businesses Filipino-Owned Firms Number of Firms by Receipts Size of Firm: 2007 (163,217 Firms) Total: 163,217 $4.5 Billion Revenues $5,000 to $9,999 16.7% Less than $5,000 23.6% Majority $1,000,000 or more 1.8% $500,000 to $999,999 2.1% $10,000 to $24,999 22.5% $250,000 to $499,999 3.9% $100,000 to $249,999 7.0% $25,000 to $49,999 12.8% $50,000 to $99,999 9.6% Source: U.S. Census Bureau, 2007 Survey of Business Owners - Released April 28, 2011 © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in USA - 62
  63. 63. YEBA 3.37 Labor Rate 68.9% Women Employed 66.3% Poverty Rate 5.5% Earnings Rate $76,874 Household Size Filipinos Earnings Topic #2 – Summary (USA 2.61 * Asians 2.94) (USA 64.8% total workforce) (USA 58.6% women working) (USA 13%, Filipinos lowest of all) (USA $50,740 * Asians $66,935) High Income (USA 34.6% * Asians 47.3%) 4yr Degree (USA 27.5% * Asians 49.1%) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 41.5% 42.8% Filipinos in US - 63
  64. 64. B-UDGETS [1] Yearnings [2] Earnings Filipinos in US America’s Best Kept Secret [3] Budgets ] 2013, Antonio Villegas Jr. (Prof.Villegas@yahoo.com) YE BA BUDGETS linkedin.com/profile/view ?id=42623422 [4] Accessibility Filipinos in US - 64
  65. 65. YEBA Filipinos Budgets Buying Power Green Energy Habits Store Choices Topic #3 Food Types Fast Food Banking Investments © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 65
  66. 66. QUESTION #21 What’s the BUYING POWER of Filipinos in America? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 66
  67. 67. Q21. What is the buying power of Filipinos? How much did they contribute to US Economy? Buying Power of Filipinos in USA Filipinos - $88.6 Billion Strong Second only to Chinese with $97.1 Billion compared to average of $66.3 Billion out of $459.3 Billion Total for Asian Americans out of $10,719 Billion Total for entire USA © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 67
  68. 68. QUESTION #22 What do Filipinos do to save planet Earth? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 68
  69. 69. Q22. What do Filipinos do to save planet Earth? Filipinos GREEN Consciousness Filipinos - 93% Recycle highest among Asians and all groups 70% Buy environmentally-safe products 40% Use cloth bags to avoid plastic bags © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 69
  70. 70. QUESTION #23 Where do Filipinos Shop Frequently? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 70
  71. 71. Q23. Where do Filipinos shop frequently? Stores Frequented by Filipinos Filipinos – shop frequently at #1 WalMart 68% of Filipinos shop there #2 Costco 67% of Filipinos shop there #3 Home Depot 62% of Filipinos shop there #4 Macy’s 60% of Filipinos shop there #5 Target 55% of Filipinos shop there © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 71
  72. 72. QUESTION #24 What types of foods do Filipinos Eat Frequently? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 72
  73. 73. Q24. What type of food do Filipinos eat frequently? Food Types Preferred by Filipinos Filipinos – prefer to eat #1 Chinese #2 Filipino #3 Hamburger #4 Pizza #5 Chicken © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 73% of Filipinos chose this 72% of Filipinos chose this 69% of Filipinos chose this 55% of Filipinos chose this 52% of Filipinos chose this linkedin.com/profile/view ?id=42623422 Filipinos in US - 73
  74. 74. QUESTION #25 Which fast food place do Filipinos Prefer As Their Top Choice? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 74
  75. 75. Q25. Which fast food place do Filipinos prefer as their 1st choice? Fast Food Preferred by Filipinos Filipinos – prefer to eat at #1 McDonalds #2 Burger King #3 Jack in the Box #4 Wendy’s #5 In N Out #6 KFC © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 47% of Filipinos 20% of Filipinos 14% of Filipinos 10% of Filipinos 8% of Filipinos 7% of Filipinos linkedin.com/profile/view ?id=42623422 Filipinos in US - 75
  76. 76. QUESTION #26 Which bank do Filipinos prefer as their Top Choice? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 76
  77. 77. Q26. Which bank do Filipinos prefer as their #1 choice? Banks Preferred by Filipinos Filipinos – frequently bank at #1 Bank of America #2 Wells Fargo Bank #3 WaMU (Chase) #4 Credit Unions #5 Bank of Hawaii © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 18% of Filipinos 13% of Filipinos 9% of Filipinos 6% of Filipinos 5% of Filipinos linkedin.com/profile/view ?id=42623422 Filipinos in US - 77
  78. 78. QUESTION #27 How do Filipinos do their Banking? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 78
  79. 79. Q27. How do Filipinos do their banking? Filipinos Banking Habits Filipinos – would bank via #1 ATM #2 Bank teller window #3 Online bank website #4 Grocery store branch #5 Over the phone © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 73% of Filipinos 64% of Filipinos 56% of Filipinos 41% of Filipinos 38% of Filipinos linkedin.com/profile/view ?id=42623422 Filipinos in US - 79
  80. 80. QUESTION #28 What do Filipinos do with their extra cash? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 80
  81. 81. Q28. What do Filipinos do with their extra savings? Filipinos Savings Habits Filipinos – would invest their surplus dollars in #1 Insurance #2 401K or IRA plan #3 Stocks or mutual funds #4 College savings plan © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 81% of Filipinos 61% of Filipinos 41% of Filipinos 21% of Filipinos linkedin.com/profile/view ?id=42623422 Filipinos in US - 81
  82. 82. QUESTION #29 Why do Filipinos Borrow Money? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 82
  83. 83. Q29. Why do Filipinos borrow money (types of loans)? Filipinos Borrowing Habits Filipinos – would borrow money #1 To buy or refi home #2 To buy or lease car #3 For personal reasons #4 For business reasons © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 54% of Filipinos 32% of Filipinos 20% of Filipinos 10% of Filipinos linkedin.com/profile/view ?id=42623422 Filipinos in US - 83
  84. 84. QUESTION #30 How do Filipinos do their Investing? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 84
  85. 85. Q30. How do Filipinos do their investing? Filipinos Investment Habits Filipinos – would invest through their #1 Employer (401k, etc.) #2 Bank #3 Financial planner #4 Online (self-help) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 58% of Filipinos 42% of Filipinos 41% of Filipinos 38% of Filipinos linkedin.com/profile/view ?id=42623422 Filipinos in US - 85
  86. 86. YEBA Buying Power Filipinos Budgets Topic #3 – Summary $88.6 Billion Green Energy 93% Recycle Store Choice #1 Walmart Food Type #1 Chinese Food Fast Food #1 McDonalds Bank Choice Investments © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) #1 B of A #1 Insurance linkedin.com/profile/view ?id=42623422 Filipinos in US - 86
  87. 87. A-CCESSIBILITY [1] Yearnings [2] Earnings Filipinos in US America’s Best Kept Secret YE BA ACCESSIBILITY [3] Budgets ] 2013, Antonio Villegas Jr. (Prof.Villegas@yahoo.com) [4] Accessibility linkedin.com/profile/view ?id=42623422 Filipinos in US - 87
  88. 88. YEBA Foreign Born Filipinos Accessibility Topic #4 English Fluency Language for TV Language for Radio Language for Press Language for Signs Language for Internet © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 88
  89. 89. QUESTION #31 How many Filipinos Are Foreign-Born? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 89
  90. 90. Q31. How many Filipinos are Foreign-Born? First Generation Filipinos Filipinos - 66.6% were not born in USA 75.8% of Koreans 73.0% of Indians 70.5% of Chinese 65.9% of Vietnamese 41.3% of Japanese average of 65.5% for all Asian Americans and 12.6% of USA average © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 90
  91. 91. QUESTION #32 How Eloquent are Filipinos With English? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 91
  92. 92. Q32. How many Filipinos in USA speak English “VERY WELL”? English Mastery of Filipinos Filipinos - 78.2% most fluent as they learned English since elementary compared to 77.6% of Indians 74.8% of Japanese 53.0% of Chinese 52.5% of Koreans 48.2% of Vietnamese average of 64.1% for all Asian Americans and 91.3% of USA average © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 92
  93. 93. QUESTION #33 Which Language Do Filipinos Prefer With Television? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 93
  94. 94. Q33. What language do Filipinos prefer to be used on TELEVISION? Filipinos Desired Language for TV 51% prefer their American language (English) 44% prefer a combination (Taglish) 5% prefer their Filipino language (Tagalog) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 94
  95. 95. QUESTION #34 Which Language Do Filipinos Prefer With Radio? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 95
  96. 96. Q34. What language do Filipinos prefer to be used on RADIO? Filipinos Desired Language for RADIO 66% prefer their American language (English) 31% prefer a combination (Taglish) 2% prefer their Filipino language (Tagalog) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 96
  97. 97. QUESTION #35 Which Language Do Filipinos Prefer With Print Media? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 97
  98. 98. Q35. What language do Filipinos prefer to be used on NEWSPAPERS & MAGAZINES? Filipinos Desired Language for PRESS PRINTS 60% prefer their American language (English) 37% prefer a combination (Taglish) 2% prefer their Filipino language (Tagalog) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 98
  99. 99. QUESTION #36 Which Language Do Filipinos Prefer With Billboards? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 99
  100. 100. Q36. What language do Filipinos prefer to be used on OUTDOOR SIGNS? Filipinos Desired Language for BILLBOARDS 65% prefer their American language (English) 32% prefer a combination (Taglish) 3% prefer their Filipino language (Tagalog) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 100
  101. 101. QUESTION #37 Which Language Do Filipinos Prefer With Internet? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 101
  102. 102. Q37. What language do Filipinos prefer to be used on INTERNET? Filipinos Desired Language for INTERNET 64% prefer their American language (English) 28% prefer a combination (Taglish) 0% prefer their Filipino language (Tagalog) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 102
  103. 103. QUESTION #38 How Do Filipinos Access the Internet? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 103
  104. 104. Q38. How much access do Filipinos have to the INTERNET? Filipinos Access to INTERNET 82% have Internet access at WORK 60% have Internet access at HOME 50% have Internet access on HANDHELD DEVICE © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 104
  105. 105. QUESTION #39 How Do Filipinos Connect to the Internet? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 105
  106. 106. Q39. How do Filipinos connect to the INTERNET? Filipinos Connection to INTERNET #1 Cable modem 68% #2 Digital Subscriber Loop 48% #3 Dialup service 17% #4 Shared public or WiFi 13% #5 Satellite connection 11% © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 106
  107. 107. QUESTION #40 What Do Filipinos Do When They Are Online? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 107
  108. 108. Q40. What do Filipinos do when they are ONLINE? Filipinos INTERNET Habits #1 Email #2 Search for information 85% 82% #3 Get news #4 Shop online 65% 60% #5 Share photos #6 Watch TV, movies, sports 51% 46% #7 Social media (facebook, etc.) #8 Maintain blog or website 32% 24% © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 108
  109. 109. YEBA Foreign Born Filipinos Accessibility English Fluency 66.6% 78.2% 37% Taglish Signs Language 65% English Internet (Prof.Villegas@yahoo.com) 66% English Press Language © 2013, Prof. Antonio Villegas, Jr. 44% Taglish Radio Language Topic #4 – Summary TV Language 64% English linkedin.com/profile/view ?id=42623422 Filipinos in US - 109
  110. 110. SUMMARY -- LET US ALL REVIEW [1] Yearnings [2] Earnings Filipinos in US America’s Best Kept Secret [3] Budgets ] 2013, Antonio Villegas Jr. (Prof.Villegas@yahoo.com) YE BA REVIEW linkedin.com/profile/view ?id=42623422 [4] Accessibility Filipinos in US - 110
  111. 111. YEBA Origin: Filipinos Yearnings Topic #1 – Summary Philippines 101+ Million Top Immigrants: (4) Population in US: Top States: 1.7+ Million 3.4+ Million CA, HI, IL, TX, WA In Calfiornia: 1.47+ Million In No.California: In So.California: © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) 615,000+ 858,000+ linkedin.com/profile/view ?id=42623422 Filipinos in US - 111
  112. 112. YEBA 3.37 Labor Rate 68.9% Women Employed 66.3% Poverty Rate 5.5% Earnings Rate $76,874 Household Size Filipinos Earnings Topic #2 – Summary (USA 2.61 * Asians 2.94) (USA 64.8% total workforce) (USA 58.6% women working) (USA 13%, Filipinos lowest of all) (USA $50,740 * Asians $66,935) High Income (USA 34.6% * Asians 47.3%) 4yr Degree (USA 27.5% * Asians 49.1%) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 41.5% 42.8% Filipinos in US - 112
  113. 113. YEBA Buying Power Filipinos Budgets Topic #3 – Summary $88.6 Billion Green Energy 93% Recycle Store Choice #1 Walmart Food Type #1 Chinese Food Fast Food #1 McDonalds Bank Choice Investments © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) #1 B of A #1 Insurance linkedin.com/profile/view ?id=42623422 Filipinos in US - 113
  114. 114. YEBA Foreign Born Filipinos Accessibility English Fluency 66.6% 78.2% 37% Taglish Signs Language 65% English Internet (Prof.Villegas@yahoo.com) 66% English Press Language © 2013, Prof. Antonio Villegas, Jr. 44% Taglish Radio Language Topic #4 – Summary TV Language 64% English linkedin.com/profile/view ?id=42623422 Filipinos in US - 114
  115. 115. BONUS QUESTION What Gifts Did Filipinos Invent and Share to America and the World? © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 115
  116. 116. Gifts of Filipinos – Manila Folders/Envelopes Manila folders/envelopes •  From Manila Paper, from Manila Hemp, originally Brown, now Vanilla •  hand-made for transportation via Manila-Acapulco Galleon Trade •  factory-made during American Colonization of the Philippines (1898-1946) © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 116
  117. 117. Gifts of Filipinos – Parker Pen Quink Ink Parker Pen Quink Ink •  invented in 1928 by U. of Chicago Chemist Francisco Quisumbing © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 117
  118. 118. Gifts of Filipinos – Yo-Yo Yo-Yo •  invented in 1928 by Pedro Flores at Yoyo Mfg. in Santa Barbara, CA •  Bought by Donald Duncan then Coca Cola made it even more popular © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 118
  119. 119. Gifts of Filipinos – Karaoke Karaoke •  invented in 1975 by Roberto Del Rosario in Japan © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 119
  120. 120. Gifts of Filipinos – Graphic Accelerator Single-chip graphics accelerator •  invented in 1989 by Dado Banatao at S3 in Fremont, bought by Intel © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 120
  121. 121. Bonus Q.: Inventions: Gifts of Filipinos Manila folders/envelopes •  From Manila Paper, from Manila Hemp, originally Brown, now Vanilla •  hand-made for transportation via Manila-Acapulco Galleon Trade •  factory-made during American Colonization of the Philippines (1898-1946) Parker Pen Quink Ink •  invented in 1928 by U. of Chicago Chemist Francisco Quisumbing Yo-Yo •  invented in 1928 by Pedro Flores at Yoyo Mfg. in Santa Barbara, CA Karaoke •  invented in 1975 by Roberto Del Rosario in Japan Single-chip graphics accelerator •  invented in 1989 by Dado Banatao at S3 in Fremont, bought by Intel © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 121
  122. 122. People see things as they are and ask WHY? I dream of things that never were and say WHY NOT! [1] Yearnings [2] Earnings Filipinos in US America’s Best Kept Secret [3] Budgets I-KNOW © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) YE BA Salamat Po! I-CAN [4] Accessibility because I am Filip-I-NO linkedin.com/profile/view ?id=42623422 Amer-I-CAN. Filipinos in US - 122
  123. 123. VIP ! Let’s get connected! linkedin.com/profile/view?id=42623422 © 2013, Prof. Antonio Villegas, Jr. (Prof.Villegas@yahoo.com) linkedin.com/profile/view ?id=42623422 Filipinos in US - 123

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