Social networks and games


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Social networks and games

  1. 1. Social Networks and Games<br />
  2. 2. Social Network Games<br />Three important considerations<br />Built in to a free distribution network<br />Serve tens of millions<br />Low asset requirement, low cost in terms of game development<br />
  3. 3. Categorizing Social-Network Games<br />Macro Category<br />Network dependent – cannot exist outside of the social network<br />Network integrated – can exist outside, but are suited for social network play<br />Network Independent – take advantage of the social network in a very limited way<br />
  4. 4. Alternate Categorization<br />Scott Jon Siegal, Game Designer<br />Flat games – games that take advantage of a social network only by sharing leaderboards or achievements<br />Shallow games – utilize a network to choose opponents, but largely unaffected by the network<br />Deep games – build core mechanics around social networks and using additional methods to incorporate the social network in game play<br />
  5. 5. What works best?<br />Games on social networks have mechanics to take advantage of that network<br />Turn based<br />Multiplayer<br />Friend affecting<br />Easy to propagate<br />Games with a status feature<br />Visual display feature<br />Easy to understand and play<br />Require repeat visits<br />Encourage community<br />
  6. 6. Social Network Propagation<br />The pyramid scheme, rewards for invite<br />You benefit from having more people play<br />Newsfeed “testimonials” or play updates<br />A report appears on the newsfeed<br />Multiplayer Mandate or Option<br />Can only be played with friends to play with<br />The hostage situation<br />Log in now to find out<br />Retaliation<br />A friend has done an action to you, thereby forcing you to join the game to do something to them<br />
  7. 7. The future<br />Slowing the spread<br />Hitting Critical Mass<br />Appearance/Embarassment – The digital “mullet”<br />Platform for game developers with new challenges from traditional markets<br />
  8. 8. Challenge<br />Find a “bad” game on a social network<br />Analyze this game – what did it do right? What did it do wrong? How does it involve a social network? Is the game play compelling<br />How would you fix this game?<br />