Player Motivations CISGAME 401

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Player Motivations CISGAME 401

  1. 1. Game Development Essentials An Introduction (2 nd Edition)
  2. 2. Chapter 2 Player Elements who plays and why?
  3. 3. Key Chapter Questions <ul><li>■ What motivates people to play games, and how does this affect the types of games that are developed? </li></ul><ul><li>■ What is the difference between geographics, demographics, and psychographics? </li></ul><ul><li>■ How has the player market changed over time? </li></ul><ul><li>■ What is the difference between the United States and South Korean markets? </li></ul><ul><li>■ What are the different generations of players in the United States? </li></ul>
  4. 4. Player Motivation <ul><li>Social interaction </li></ul><ul><li>Physical seclusion </li></ul><ul><li>Competition </li></ul><ul><li>Knowledge </li></ul><ul><li>Mastery </li></ul><ul><li>Escapism </li></ul><ul><li>Addiction </li></ul><ul><li>Therapy </li></ul><ul><li>Exercise </li></ul><ul><li>Creative expression </li></ul>
  5. 5. Player Suits Richard Bartle’s “Players Who Suit MUDs”
  6. 6. Geographics South Korea Japan Germany Regional US
  7. 7. Geographics
  8. 8. Geographics
  9. 9. Psychographics VALS (Values, Attitudes & Lifestyles Survey)
  10. 10. Psychographics Meyers-Briggs Type Indicator (MBTI)
  11. 11. Demographics <ul><ul><li>Gender </li></ul></ul><ul><ul><li>Age </li></ul></ul><ul><ul><li>Occupation </li></ul></ul><ul><ul><li>Income </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Ethnicity </li></ul></ul><ul><ul><li>Religion </li></ul></ul><ul><ul><li>Political Affiliation </li></ul></ul>
  12. 12. Demographics Entertainment Software Association (ESA) <ul><ul><li>52% of players report watching less television as a result of playing games </li></ul></ul><ul><ul><li>47% of players are going to the movies less </li></ul></ul><ul><ul><li>41% of players watch movies at home less often </li></ul></ul><ul><ul><li>Adult women make up a larger percentage of players than boys ages 6–17 </li></ul></ul><ul><ul><li>Females of all ages now make up almost 40% of the game-playing population </li></ul></ul><ul><ul><li>Men and women over 18 make up 69% of the player population </li></ul></ul><ul><ul><li>25% of players are over age 50 </li></ul></ul>
  13. 13. Demographics Generation <ul><ul><li>Silent </li></ul></ul><ul><ul><li>Boom </li></ul></ul><ul><ul><li>Generation X </li></ul></ul><ul><ul><li>Millennial </li></ul></ul><ul><ul><li>Trends quiz (p. 55) </li></ul></ul>
  14. 14. Gen X The “Lone Hero” Generation Tomb Raider ’s Lara Croft and Half-Life ’s Gordon Freeman are both depicted as lone heroes.
  15. 15. Millennials The “Teamwork” Generation Games that incorporate cooperation—such as A Tale in the Desert and Puzzle Pirates —might be ideal games for the Millennial Generation.
  16. 16. Millennials The “Teamwork” Generation Players cooperate in teams in both Call of Duty 3 (playing as either Axis or Allies) and World of Warcraft.
  17. 17. Summary <ul><ul><ul><li>Player motivation </li></ul></ul></ul><ul><ul><ul><li>Player suits </li></ul></ul></ul><ul><ul><ul><li>Geographics </li></ul></ul></ul><ul><ul><ul><li>Psychographics </li></ul></ul></ul><ul><ul><ul><li>Demographics </li></ul></ul></ul><ul><ul><ul><li>Generations </li></ul></ul></ul>

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