Marketing SolutionsFörbättra ditt professionella varumärke med LinkedIn©2012 LinkedIn Corporation. All Rights Reserved.
Maria Wade                         Account Director, Sweden                         LinkedIn©2012 LinkedIn Corporation. Al...
©2012 LinkedIn Corporation. All Rights Reserved.
187,000,000+ registered members                                                       1                                Can...
Identity             Insights           EverywhereConnect, find, and   Be great at what    Work wherever our   be found   ...
LinkedIn Stats - in the next 90 minutes                        10,000+ New members                        37,500+ Links sh...
187,000,000+   34M+ Members   MEMBERS WORLDWIDE  58M+      Since Talent            Connect 2011                           8
LinkedIn in Sweden           Members   1,161,00       0                     Managers, Directors, VP, Owners               ...
What do Swedish members do on LinkedIn?                                          10
Your profile on LinkedInTips on how to use LinkedIn                              14
Your professional brand online                                 Your professional profile picture                          ...
LinkedIn’s iPad application                              16
Stefan AhlströmVice President
Your career timeline: thoughtfully building your network                                     Friends      Current     Comp...
Signal: a tool to filter your daily news feed                                                18
LinkedIn Today: your personalised newspaper               1M +         Unique                            Publishers       ...
Participate in groups                        20
Frequency of LinkedIn visitors                                 Source: Lab 42                                             21
Time spent on LinkedIn                         Source: Power+Formula 2012 LinkedIn User Survey                            ...
Social Media                                                   is on the rise©2012 LinkedIn Corporation. All Rights Reserv...
Word of Mouth Marketing
Building Relationships©2012	  LinkedIn	                              25	  
Listening to customers
What are the top 5 reasons people usesocial networks?      Personal Networks                                              ...
What are the top 3 content types peopleexpect?      Personal Networks                                         Professional...
The value we bring to our clients    Audience                Context                 Impact  Affluent, in-market      Prof...
Defining the right audience                                                       Geography	  Job	  Title/	   Industry	   ...
LinkedIn’s offer                   30
©2012 LinkedIn Corporation. All Rights Reserved.   32
Create a Company Page                        32
Introducing Targeted Status UpdatesUnique Targeting Dimensions                                      54,534 targeted follow...
Introducing New Follower Analytics   Self-serve follower dashboard        Trackcompany status                          Seg...
Display advertising: targeting your audience by       Function                        Seniority     Company size          ...
Key take-aways           Social    •  Unique marketing           media        opportunities         Company     •  Expand ...
Connect: Professional Women’s Network            Powered by
FINANCIALCitigroup: Engaging professional women through social platformObjectives•     Reach professional women      uniqu...
FINANCIALSpecial Microsite: Women & Co. by Citi                                         40
How to engage professional women?                                    41
LinkedIn Today Special Edition                                 42
Polls: Powerful content generators                                     43
Citi Connect : Community Ecosystem                                     44
Tack för mig!                45
PR of Sweden: LinkedIn som social plattform för B2B
PR of Sweden: LinkedIn som social plattform för B2B
PR of Sweden: LinkedIn som social plattform för B2B
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PR of Sweden: LinkedIn som social plattform för B2B

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Maria Wade från LinkedIn föreläste för PR of Sweden om hur LinkedIn bäst används som social plattform för B2B.

PR of Sweden: LinkedIn som social plattform för B2B

  1. Marketing SolutionsFörbättra ditt professionella varumärke med LinkedIn©2012 LinkedIn Corporation. All Rights Reserved.
  2. Maria Wade Account Director, Sweden LinkedIn©2012 LinkedIn Corporation. All Rights Reserved.
  3. ©2012 LinkedIn Corporation. All Rights Reserved.
  4. 187,000,000+ registered members 1 Canada 5M+ Europe 34M+ USA India 70M+ Middle East Southeast Asia 16M+ & Africa 4M+ 10M+ Brazil Australia 9M+ 3M+©2012 LinkedIn Corporation. All Rights Reserved. 4
  5. Identity Insights EverywhereConnect, find, and Be great at what Work wherever our be found you do members work 5
  6. LinkedIn Stats - in the next 90 minutes 10,000+ New members 37,500+ Links shared 900,000+ Pages viewed 160,000+ Professionals will visit 6
  7. 187,000,000+ 34M+ Members MEMBERS WORLDWIDE 58M+ Since Talent Connect 2011 8
  8. LinkedIn in Sweden Members 1,161,00 0 Managers, Directors, VP, Owners 285,00 8
  9. What do Swedish members do on LinkedIn? 10
  10. Your profile on LinkedInTips on how to use LinkedIn 14
  11. Your professional brand online Your professional profile picture Your headline Your customised url Your summary 15
  12. LinkedIn’s iPad application 16
  13. Stefan AhlströmVice President
  14. Your career timeline: thoughtfully building your network Friends Current Company School You Past Company Inmaps.linkedinlabs.com Clients 17
  15. Signal: a tool to filter your daily news feed 18
  16. LinkedIn Today: your personalised newspaper 1M + Unique Publishers 19
  17. Participate in groups 20
  18. Frequency of LinkedIn visitors Source: Lab 42 21
  19. Time spent on LinkedIn Source: Power+Formula 2012 LinkedIn User Survey 22
  20. Social Media is on the rise©2012 LinkedIn Corporation. All Rights Reserved.
  21. Word of Mouth Marketing
  22. Building Relationships©2012  LinkedIn   25  
  23. Listening to customers
  24. What are the top 5 reasons people usesocial networks? Personal Networks Professional Networks Socialise 1 Maintain professional identity Stay in touch 2 Make useful contacts Be entertained 3 Search for opportunities Kill time 4 Stay in touch 5 Keep up to date for career Share content “Spend Time” “Invest Time” Source: Q11– Why do you typically use the following websites? I typically use [website] to.. Base: Professional SN users (5204) Personal SN users (8692)
  25. What are the top 3 content types peopleexpect? Personal Networks Professional Networks Info on friends 1 Career info Info on personal interests 2 Updates on brands Entertainment updates 3 Current affairs “Spend Time” “Invest Time” 26% higher than personal Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692)
  26. The value we bring to our clients Audience Context Impact Affluent, in-market Professional Network effect extends decision makers environment your marketing beyond engenders trust and the initial investment confidence 28
  27. Defining the right audience Geography  Job  Title/   Industry   Professional   Details   Educa2on   Company  Name   ©2012 LinkedIn Corporation. All Rights Reserved. Groups  /   30 Associa2ons   29
  28. LinkedIn’s offer 30
  29. ©2012 LinkedIn Corporation. All Rights Reserved. 32
  30. Create a Company Page 32
  31. Introducing Targeted Status UpdatesUnique Targeting Dimensions 54,534 targeted followers (out of 236,031 total followers) 33
  32. Introducing New Follower Analytics Self-serve follower dashboard Trackcompany status Segment update followers on engagement targetable metrics dimensions Track new follower acquisition 34
  33. Display advertising: targeting your audience by Function Seniority Company size Company reached 35
  34. Key take-aways Social •  Unique marketing media opportunities Company •  Expand your social page media presence •  Unique insights with Display LinkedIn 36
  35. Connect: Professional Women’s Network Powered by
  36. FINANCIALCitigroup: Engaging professional women through social platformObjectives•  Reach professional women unique forum•  Provide content to strengthen women’s financial futures•  Elevate awareness of Citi brandProducts Usedü  LinkedIn Managed Groupü  LinkedIn Today special editionü  LinkedIn Polls Results 30,000+ 18% members in the first 3 months week-over-week growth 39
  37. FINANCIALSpecial Microsite: Women & Co. by Citi 40
  38. How to engage professional women? 41
  39. LinkedIn Today Special Edition 42
  40. Polls: Powerful content generators 43
  41. Citi Connect : Community Ecosystem 44
  42. Tack för mig! 45

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