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BANK OF AMERICA
Enterprise Architecture in Mobile Banking
AGENDA
AGENDA
Why are we here
1.Public Image
2.Current State
3.Culture
Mobile Banking
1.Industry
2.Consumer trends
3.Dollars & Se...
0
Pre-Recession
•Solid Financially
•Nations largest bank
•Many acquisitions
Post-Recession
•Mortgage crisis = black eye
•Deb...
Pre-Recession
•Solid Financially
•Nations largest bank
•Many acquisitions
Post-Recession
•Mortgage crisis = black eye
•Deb...
CULTURE
CULTURE
Deliver
Trust
Opportunity
Embrace
Responsibility
CULTURE
Deliver
Trust
Opportunity
Embrace
Responsibility
Diversity Community Sustainability
We offer the best in banking convenience,
clarity and choice, through solutions that
meet consumers’needs at every stage of...
Mobile Banking Industry
Trends and Projections
Mobile Banking Industry
10,000,000Number of users in 2009
Mobile Banking Industry
37,000,000Number of users in 2014
Bank of America
3 years
1st 4 million mobile customers
Bank of America
3,000,000New mobile customers in last 12 months
Projected growth of mobile banking
0
5
10
15
20
2007 2008 2009 2010 2011 2012 2013 2014 2015
Current Growth
Continued GrowthProjected growth of mobile banking
0
5
10
15
20
2007 2008 2009 2010 2011 2012 2013 2014 2015
Current Growth
Continued GrowthProjected growth of mobile banking
Mobile Industry
87%U.S. Population with mobile phone
2012 Federal Reserve Study
Mobile Industry
44%U.S. Population with smartphone
2012 Federal Reserve Study
Mobile Industry
20%Americans with mobile phone and bank account
conducting mobile banking in last 90 days
2012 Federal Res...
Customers adapt as technology evolves
Dollars and Sense
• Cost per customer cheaper than other alternatives
Dollars and Sense
• Cost per customer cheaper than other alternatives
• How can we make our customers life a little more
simple and efficient?...
• Cost per customer cheaper than other alternatives
• How can we make our customers life a little more
simple and efficient?...
A rich experience will engage consumers, build our brand
and increase customer satisfaction and retention rates
!
DOUGLAS ...
1.2xProjected smartphone growth
1.2x+ 3xProjected smartphone growth 2011Tablet growth
Transaction
History Debt
--------
Income
Credit
History
Transaction
History Debt
--------
Income
Credit
History
Transaction
History Debt
--------
Income
Credit
History
Transaction
History
Debt
--------
Income
Credit
History
Transaction
History
Debt
--------
Income
Credit
History
Transaction
History
Debt
--------
Income
Credit
History
Transaction
History
Debt
--------
Income
Credit
History
Transaction
History
Debt
--------
Income
Credit
History
Online Banking Experience
Transaction
History
Mobile Banking Experience
Transaction
History
Transaction
History
Transaction
History
What does this mean?
How can you improve?
Transaction
History
What does this mean?
How can you improve?
Transaction
History
RECAP
RECAP0
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
Bank of America Case Study - Enterprise Architecture in Mobile Banking
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Bank of America Case Study - Enterprise Architecture in Mobile Banking

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Presented in Fall 2012 at VCU in a graduate course on enterprise architecture

Published in: Business, Economy & Finance

Bank of America Case Study - Enterprise Architecture in Mobile Banking

  1. 1. BANK OF AMERICA Enterprise Architecture in Mobile Banking
  2. 2. AGENDA
  3. 3. AGENDA Why are we here 1.Public Image 2.Current State 3.Culture Mobile Banking 1.Industry 2.Consumer trends 3.Dollars & Sense Recommendations 1.Problems 2.Solutions Recap
  4. 4. 0
  5. 5. Pre-Recession •Solid Financially •Nations largest bank •Many acquisitions Post-Recession •Mortgage crisis = black eye •Debit Card Usage Fee
  6. 6. Pre-Recession •Solid Financially •Nations largest bank •Many acquisitions Post-Recession •Mortgage crisis = black eye •Debit Card Usage Fee Brand ranking went from 14th worldwide to 92nd
  7. 7. CULTURE
  8. 8. CULTURE Deliver Trust Opportunity Embrace Responsibility
  9. 9. CULTURE Deliver Trust Opportunity Embrace Responsibility Diversity Community Sustainability
  10. 10. We offer the best in banking convenience, clarity and choice, through solutions that meet consumers’needs at every stage of their financial lives. SHAMEKA HILLAGE Banking Center Manager
  11. 11. Mobile Banking Industry Trends and Projections
  12. 12. Mobile Banking Industry 10,000,000Number of users in 2009
  13. 13. Mobile Banking Industry 37,000,000Number of users in 2014
  14. 14. Bank of America 3 years 1st 4 million mobile customers
  15. 15. Bank of America 3,000,000New mobile customers in last 12 months
  16. 16. Projected growth of mobile banking
  17. 17. 0 5 10 15 20 2007 2008 2009 2010 2011 2012 2013 2014 2015 Current Growth Continued GrowthProjected growth of mobile banking
  18. 18. 0 5 10 15 20 2007 2008 2009 2010 2011 2012 2013 2014 2015 Current Growth Continued GrowthProjected growth of mobile banking
  19. 19. Mobile Industry 87%U.S. Population with mobile phone 2012 Federal Reserve Study
  20. 20. Mobile Industry 44%U.S. Population with smartphone 2012 Federal Reserve Study
  21. 21. Mobile Industry 20%Americans with mobile phone and bank account conducting mobile banking in last 90 days 2012 Federal Reserve Study
  22. 22. Customers adapt as technology evolves
  23. 23. Dollars and Sense
  24. 24. • Cost per customer cheaper than other alternatives Dollars and Sense
  25. 25. • Cost per customer cheaper than other alternatives • How can we make our customers life a little more simple and efficient? Dollars and Sense
  26. 26. • Cost per customer cheaper than other alternatives • How can we make our customers life a little more simple and efficient? Dollars and Sense service + ➡cost = $$$
  27. 27. A rich experience will engage consumers, build our brand and increase customer satisfaction and retention rates ! DOUGLAS BROWN SVP, Mobile Product Development Recommendations
  28. 28. 1.2xProjected smartphone growth
  29. 29. 1.2x+ 3xProjected smartphone growth 2011Tablet growth
  30. 30. Transaction History Debt -------- Income Credit History
  31. 31. Transaction History Debt -------- Income Credit History
  32. 32. Transaction History Debt -------- Income Credit History
  33. 33. Transaction History Debt -------- Income Credit History
  34. 34. Transaction History Debt -------- Income Credit History
  35. 35. Transaction History Debt -------- Income Credit History
  36. 36. Transaction History Debt -------- Income Credit History
  37. 37. Transaction History Debt -------- Income Credit History
  38. 38. Online Banking Experience Transaction History
  39. 39. Mobile Banking Experience Transaction History
  40. 40. Transaction History
  41. 41. Transaction History
  42. 42. What does this mean? How can you improve? Transaction History
  43. 43. What does this mean? How can you improve? Transaction History
  44. 44. RECAP
  45. 45. RECAP0

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