PSA How-To

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a guide for creating your own PSAs

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PSA How-To

  1. 1. The Public Service Announcement <ul><li>a guide to making your own PSA </li></ul>
  2. 2. What is a PSA?
  3. 3. Preliminary Questions <ul><li>What is the purpose of your PSA? </li></ul><ul><li>Who is your target audience ? </li></ul><ul><li>What specific action (s) do you want your audience to take? </li></ul><ul><li>What approach will be the most effective? </li></ul>
  4. 4. Step 1 <ul><li>write a script draft </li></ul>
  5. 5. Step 2 <ul><li>Film your PSA </li></ul>
  6. 6. Step 3 <ul><li>Edit your footage to the proper length. </li></ul>
  7. 7. Step 4 <ul><li>Go back to your preliminary questions--did you achieve all that you wanted to achieve? </li></ul><ul><li>Is your message clear? </li></ul>
  8. 8. Step 5 <ul><li>Add legal music to your PSA* </li></ul><ul><li>*see Additional Resources </li></ul>
  9. 9. Step 6 <ul><li>Include contact and resource information in the last frame </li></ul>
  10. 10. <ul><li>The More You Know: http://www.themoreyouknow.com / </li></ul><ul><li>TheTruth.com anti-smoking ads: http://www.youtube.com/watch?v=Y_56BQmY_e8 </li></ul><ul><li>Brain on Drugs: http://www.youtube.com/watch?v=nl5gBJGnaXs </li></ul><ul><li>G.I. Joe PSAs: http://www.youtube.com/watch?v=ogEtfIdgjpY </li></ul><ul><li>Star Wars Anti-Smoking PSAs: http://www.youtube.com/watch?v=YWQgktBR6-w </li></ul>Famous PSAs
  11. 11. Sample PSAs <ul><li>PSAs made by MHC students: http://macaulay.cuny.edu/it/?q=node/10 </li></ul><ul><li>Ad Council PSAs: http://www.adcouncil.org/gallery.html </li></ul><ul><li>More Ad Council campaigns: http://www.adcouncil.org/default.aspx?id=15 </li></ul><ul><li>Ad Council YouTube channel: http://www.youtube.com/user/adcouncil </li></ul><ul><li>YouTube PSA playlist: http://www.youtube.com/view_play_list?p=C66B59D974180D3A&page=1 </li></ul><ul><li>Flu PSAs: http://www.flu.gov/psa/ </li></ul><ul><li>NYC Dept. of Health and Mental Hygiene PSAs: http://www.nyc.gov/html/doh/html/cdp/cdp_pan_pop.shtml </li></ul>
  12. 12. Additional Resources <ul><li>History of PSAs: http://www.museum.tv/eotvsection.php?entrycode=publicservic </li></ul><ul><li>Sample PSAs: http://macaulay.cuny.edu/eportfolios/jkijowski/resources/psa-resources/ </li></ul><ul><li>Using Music, Images and Videos legally in your PSA: http://macaulay.cuny.edu/eportfolios/jkijowski/resources/using-music-images-videos/ </li></ul><ul><li>Got questions? Contact ITF Jenny Kijowski at [email_address] </li></ul>

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