Twitter and Search Engine   Optimization (SEO)
Twitter Tips for PR Students   Follow top PR pros and agencies   Ask questions. Tip: PR pros tend to    like to offer ad...
Twitter Tips   “Interested in getting more followers? Take a look at your last page of    tweets on Twitter.com. Read the...
Organizational Use of Twitter   Composing a Twitter Pitch (Please Read)   Tell stories– don’t just shill    releases or ...
Tweet and Re-Tweet   To encourage re-tweeting (the    viral spread of your    message), you should:   Compose message in...
Tweet and Re-Tweet   Ask people to RT (re-tweet) the message   Say please when asking to re-tweet   Thank people (eithe...
There’s an App for That   When you become familiar with    Twitter, you might want to use an    application (e.g. Tweetde...
Search Engine Optimization   PR Practitioners are increasingly    becoming responsible for SEO.   Four Types of SEO:    ...
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Twitter & SEO

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Twitter & SEO

  1. 1. Twitter and Search Engine Optimization (SEO)
  2. 2. Twitter Tips for PR Students Follow top PR pros and agencies Ask questions. Tip: PR pros tend to like to offer advice to PR students. Get involved in hashtag conversations like #blogchat& #prstudchat(Please Read)
  3. 3. Twitter Tips “Interested in getting more followers? Take a look at your last page of tweets on Twitter.com. Read them carefully. If you didn’t know you, would you want to follow you?” Keep it positive and professional! Mashable: “How to Win Friends and Twinfluence People.”
  4. 4. Organizational Use of Twitter Composing a Twitter Pitch (Please Read) Tell stories– don’t just shill releases or products Involve others by replying to tweets and engaging with others Authenticity, Transparency  First person, conversational, humanize
  5. 5. Tweet and Re-Tweet To encourage re-tweeting (the viral spread of your message), you should: Compose message in as few characters as possible, to allow room for re-tweeting Ensure message is simple, include link (use bit.ly URL shortener to track clicks) for additional information
  6. 6. Tweet and Re-Tweet Ask people to RT (re-tweet) the message Say please when asking to re-tweet Thank people (either publically or privately through DM) when they RT your message
  7. 7. There’s an App for That When you become familiar with Twitter, you might want to use an application (e.g. Tweetdeck) to manage multiple accounts or searches, and to schedule tweets for later.
  8. 8. Search Engine Optimization PR Practitioners are increasingly becoming responsible for SEO. Four Types of SEO:  Paid  Optimized  Reputational  Social Edelman Position Paper (Please Read)

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