LittleMonsters.com

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LittleMonsters.com

  1. 1. Share your passion and creativity in a community full of art, acceptance, monsters, and Gaga
  2. 2. Gaga on social networks • Around 60 million fans on Facebook • Over 35 million followers on Twitter • Over 2 million followers on Instagram
  3. 3. Backstory • Gets inspired by Social Network • Wants to do the same for her fans • Calls her friend Troy Carter
  4. 4. Troy Carter • Co founder of backplane.com • Founder, Chairman and CEO of Coalition Media Group • Responsible for launching the careers of several recording artists Backplane • a platform that allows like-minded people to connect across their shared interests.
  5. 5. Littlemonsters.com • A place for Lady Gaga’s fans to connect with each other & with Gaga herself Mother Monster & Little Monsters • To share stories, artworks, videos, or anything ‘Gaga related’ • “A place to gather, create, share, and & inspire others” • Began officially on July 2012
  6. 6. Connections Connections • Twitter (can be used to sign up) … (can be used to sign up • Facebook Platforms • Android • iPhone
  7. 7. Pinterest comparison
  8. 8. Initially…

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