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Delivering Real-Time, Dynamic, Relevant Content - WordCamp Providence 2013

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Let’s start building “Dynamic Web Environments” that make intelligent, data driven, real time decisions regarding the content it serves or the experience it delivers. Venturing into this realm will allow you to create a website that modifies its own functionality, layout, and content in real time. We can begin building web environments that cater to a users needs before they even have a chance to express them. Find out how, in this talk, where Jesse will cover specific instances where we can use mobile technology, data from analytics and user feedback to build dynamic web environments.

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Delivering Real-Time, Dynamic, Relevant Content - WordCamp Providence 2013

  1. 1. Big Business in the Smallest State: A Panel Discussion on WordPress
  2. 2. JESSE FRIEDMAN DIRECTOR PROFESSOR AUTHOR
  3. 3. @PROFESSOR
  4. 4. FACEBOOKfacebook.com/WordPressAndWeb facebook.com/WordPressAndWeb
  5. 5. NEWSLETTERjes.se.com/newsletter jes.se.com/newsletter
  6. 6. WEBSITEjes.se.com jes.se.com
  7. 7. RADICAL OPENNESSby Jason Silva by Jason Silva https://vimeo.com/38260970
  8. 8. OPEN SOURCE IDEAS
  9. 9. CLOSE YOUR EYES
  10. 10. NON-USER-INITIATED DOWNLOADS DOWNLOADS
  11. 11. ASTONISH
  12. 12. JUST GIVE THEM THE BANANA
  13. 13. IGNORE DATA YOU CAN NOT
  14. 14. PHONE Modern Browser GPS On The Move (possibly)
  15. 15. DEMO
  16. 16. INTERACTIVE STYLE TILES http://interactivestyletiles.com
  17. 17. DYNAMIC WEB ENVIRONMENT Website Content, CTA, etc... Content, CTA, etc... User User
  18. 18. it, creating a genuinely unique experience for that specific user. Realtime, dynamic change to a websites content, using intuition to serve the user, what they want before they’ve requested it, creating a genuinely unique experience for that specific user. Realtime, dynamic change to a websites content, using intuition to serve the user, what they want before they’ve requested it, creating a genuinely unique experience for that specific user.
  19. 19. I ♥ GPSproximity is key proximity is key
  20. 20. RESTAURANTSmmmm food mmmm food
  21. 21. MANHATTAN, NY
  22. 22. SEARCH
  23. 23. IN COMES DWE
  24. 24. it, creating a genuinely unique experience for that specific user. Realtime, dynamic change to a websites content, using intuition to serve the user, what they want before they’ve requested it, creating a genuinely unique experience for that specific user. Realtime, dynamic change to a websites content, using intuition to serve the user, what they want before they’ve requested it, creating a genuinely unique experience for that specific user.
  25. 25. COOKIES
  26. 26. JCPENNEY
  27. 27. JCPENNEY
  28. 28. SEVEN CLICKS
  29. 29. SEVEN FREAKING CLICKS CLICKS CLICKS
  30. 30. SEVEN CLICKS
  31. 31. AMAZON HOMEPAGE
  32. 32. LOWES
  33. 33. SUPER STORM SANDYthat b*#ch... that b*#ch...
  34. 34. I didn't have time to write a short letter, so I wrote a long one instead. - Mark Twain
  35. 35. MORE AN MORE • Terror alerts on Media Sites • Travel Information • Maps of facilities when you’re onsite (hospital) • Remarketing • Remarketing REMEMBER • TEST AND USE DATA!
  36. 36. THANK YOU EMAIL ME: me@jes.se.com or TWEET ME: @professor •TWEET ME: @professor

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