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What Crises Reveal about Your PM Culture by BlaBlaCar VP of Product & Design.pdf

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What Crises Reveal about Your PM
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by BlaBlaCar VP of Product & Design
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What Crises Reveal about Your PM Culture by BlaBlaCar VP of Product & Design.pdf

  1. 1. What Crises Reveal about Your PM Culture by BlaBlaCar VP of Product & Design productschool.com
  2. 2. Your Product Management Certificate Path Certificates Product Manager Certification™ Senior Product Manager Certification™ Product Leader Certification™
  3. 3. Corporate Training Level Up Your Team Management Skills productschool.com
  4. 4. Come join us on Launch! Become part of our exclusive community Where Product People go to connect, exchange ideas and build better together! Join exclusive product community
  5. 5. Free Product Management Resources Resources Events Courses Podcasts Newsletters Communities eBooks and Reports
  6. 6. What Crises Reveal about Your PM Culture #ProductCon
  7. 7. Joined in 2014 ⚽ 📚 󰝈 Ben Retourné VP Product & Design
  8. 8. Be the go-to marketplace for shared travel. Our mission
  9. 9. “The go-to marketplace for shared travel” BlaBlaCar +130 million members
  10. 10. What crisis reveal about your product team?
  11. 11. A roller-coaster From Feb. ‘20 to Summer ‘22 ��
  12. 12. February 2020 - France
  13. 13. 󰏃 󰎙 󰑒 󰎼 󰐮
  14. 14. #1 Accept the unknowns #2 Stick to your principles #3 Own your basics
  15. 15. #1 - Accept the unknowns Don’t try to predict the future #2 - Stick to your principles #3 - Own your basics
  16. 16. When will things get back to normal?
  17. 17. What should we do?
  18. 18. Try #1
  19. 19. Two Max in the Back
  20. 20. Only one in the back
  21. 21. LOW usage among our users, despite the circumstances DECLININGinterest in using it again for the next carpool once used
  22. 22. Try #2
  23. 23. #COVID FIGHT Hackathon #1 - Not a success
  24. 24. The BlaBlaCar community app to support each other with grocery shopping during COVID-19
  25. 25. Try #3
  26. 26. 1 Leverage existing tools / parameters Hackathon #2 - A success 2 Tiny changes in UI not changing the logic 3 External tools or bots
  27. 27. Increase number of seats Remove our fees for all passengers Launch a Telegram bot 💺 💸 🤖
  28. 28. When will things get back to normal? NEVER!
  29. 29. Don’t try to predict the future, and slightly adapt if needed #AcceptTheUnknows
  30. 30. #1 - Accept the unknowns #2 - Stick to your principles Be clear on where you’re heading to #3 - Own your basics
  31. 31. What are our intangible principles?
  32. 32. Maximize revenue while preserving long term dynamic Offer the best-in-class booking experience for shared travel Capture and fill-up all carpool driver rides Fill-up buses and run efficient operations Make our platform the most efficient and scalable one Comply with local and international regulations Monetization Passenger XP Carpool supply Operated Buses Capabilities Compliance Gather bus operator supply and fill-up their buses Pro Marketplace Make our teams as efficient as possible Corporate Services Provide reliable data to run our product and business Data A Yearly Product & Engineering roadmap
  33. 33. How do we keep our principles but adapted our path?
  34. 34. Path #1 Uncertainty 6 weeks plan
  35. 35. Path #2 Finish first
  36. 36. Path #3 Easier with less traffic
  37. 37. Be clear on where you’re heading to, so that you can easily adapt if needed #StickToYourPrinciples
  38. 38. #1 - Accept the unknowns #2 - Stick to your principles #3 - Own your basics Be perfect on your principles
  39. 39. “That’s the way it is”
  40. 40. Offer the best-in-class booking experience for shared travel Passenger XP
  41. 41. “That’s the way it is” Why shouldn’t we change?
  42. 42. “It used to be this way?”
  43. 43. Cash or Online
  44. 44. Capture and fill-up all carpool driver rides Carpool supply
  45. 45. “It used to be this way?” Why should it remain this way?
  46. 46. Always look at your principles, to keep & unleash their full potential #OwnYourBasics
  47. 47. #1 Accept the unknowns Don’t try to predict the future, and slightly adapt if needed #2 Stick to your principles Be clear on where you’re heading to, so that you can easily adapt if needed #3 Own your basics Always look at your principles, to keep & unleash their full potential
  48. 48. Part-time Product Management Training Courses and Corporate Training productschool.com

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