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The Viability Principal: Think Like a Prod Manager by CBS Sr PM

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Main takeaways:
- Minimum Viable Product thinking contained in the true story of the 'Russian Space Pen'
- Learning to think like a Product Manager
- Apply Product thinking to better assess whether your solutions really solve the problems your users are facing

Published in: Technology
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The Viability Principal: Think Like a Prod Manager by CBS Sr PM

  1. 1. www.productschool.com The Viability Principal: Think Like a Prod Manager by CBS Sr PM
  2. 2. Join 55,000+ Product Managers on Free Resources Discover great job opportunities Job Portal prdct.school/PSJobPortalprdct.school/events-slack
  3. 3. CERTIFICATES Your Product Management Certificate Path Product Leadership Certificate™ Full Stack Product Management Certificate™ Product Management Certificate™ 20 HOURS40 HOURS40 HOURS
  4. 4. Corporate Training Level up your team’s Product Management skills
  5. 5. How much of this story is true?
  6. 6. WHAT ARE WE TALKING ABOUT? ● Definitions ● The Viability Principle ● Example: A Screwdriver ● Case Study: The Fisher Space Pen is a Viable Minimum Product
  7. 7. INTRODUCTION
  8. 8. INTRODUCTION Product Management ● Maximize Impact ● Improve ROI ● Create the vision and the lifecycle ● Be the CEO
  9. 9. INTRODUCTION Product Management ● Maximize Impact ● Improve ROI ● Create the vision and the lifecycle ● Be the CEO … essentially, these are effects. We’re talking AROUND what Product Management is about ...
  10. 10. INTRODUCTION: The Viability Principle Solves Confusion
  11. 11. INTRODUCTION: The Viability Principle The Viability Principle understanding the people you’re trying to help is the only path to viability
  12. 12. DEFINITIONS
  13. 13. DEFINITIONS PRODUCT Tools that help people
  14. 14. DEFINITIONS MINIMUM VIABLE PRODUCT
  15. 15. THE VIABILITY PRINCIPLE MINIMUM VIABLE PRODUCT = process
  16. 16. THE VIABILITY PRINCIPLE MINIMUM VIABLE PRODUCT (for WHO?)
  17. 17. THE VIABILITY PRINCIPLE 42% of Start-Ups fail because there’s no market need (for the product) - CB Insights (2/8/2018)
  18. 18. THE VIABILITY PRINCIPLE What is the problem that a person needs solved?
  19. 19. THE VIABILITY PRINCIPLE PERSONA: Olaf Needs Help ● Needs to screw and unscrew boards from new house ● Handy ● Weak Grip Strength ● Has Do-It-Yourself Mindset ● Probably owns zero tools
  20. 20. THE VIABILITY PRINCIPLE The Viability Principle ● Minimum = Viable ● Viable = Problem Solved ● Problem Solved = A Useful Tool for People ● QED: Minimum Viable Product = A Useful Tool for People TL;DR - understanding the people you’re trying to help is the only path to viability
  21. 21. THE VIABILITY PRINCIPLE PERSONA: Olaf Needs Help ● Needs to screw and unscrew boards from new house ● Handy ● Weak Grip Strength ● Has Do-It-Yourself Mindset ● Probably owns zero tools
  22. 22. THE VIABILITY PRINCIPLE Olaf Needs Help - MVP 1?
  23. 23. THE VIABILITY PRINCIPLE Olaf Needs Help - MVP 2?
  24. 24. THE VIABILITY PRINCIPLE Olaf Needs Help ● Handy ● Weak Grip Strength ● Has Do-It-Yourself Mindset ● Probably owns zero tools ● Needs to screw and unscrew boards from new house
  25. 25. THE VIABILITY PRINCIPLE Understand the people you’re trying to help
  26. 26. THE VIABILITY PRINCIPLE Olaf Needs Help - MVP = Power Tools
  27. 27. CASE STUDY: THE FISHER SPACE PEN
  28. 28. CASE STUDY: THE FISHER SPACE PEN
  29. 29. CASE STUDY: THE FISHER SPACE PEN What is the problem that a person needs solved?
  30. 30. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help ● Write down orbital trajectories ● Write down instructions ● No gravity, ink won’t flow up* ● Environment is fragile ● Little margin for error
  31. 31. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP 1?
  32. 32. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP 1?
  33. 33. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help ● Write down orbital trajectories ● Write down instructions ● No gravity, ink won’t flow up* ● Environment is fragile ● Little margin for error
  34. 34. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help ● Write down orbital trajectories ● Write down instructions ● No gravity, ink won’t flow up* ● Environment is fragile ● Little margin for error MVP 1 could kill Astronaut
  35. 35. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help Both NASA and the Soviet Space Program used pencils until 1968.
  36. 36. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help FYI: Space Pencils that can be used by an astronaut were very expensive - ~$128.84/pencil Caused a scandal in 1965
  37. 37. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2
  38. 38. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2
  39. 39. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2 ● Inventor Paul C. Fisher started work on the pen
  40. 40. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2 ● Inventor Paul C. Fisher started work on the pen ● Fisher spent $1 million researching the pen (no research grant)
  41. 41. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2 ● Inventor Paul C. Fisher started work on the pen ● Fisher spent $1 million researching the pen (no research grant) ● Fisher filed Patent US3285228 on 5/19/1965 - Anti Gravity Pen
  42. 42. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2 ● Inventor Paul C. Fisher started work on the pen ● Fisher spent $1 million researching the pen (no research grant) ● Fisher filed Patent US3285228 on 5/19/1965 - Anti Gravity Pen ● Used special ink
  43. 43. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2 ● Inventor Paul C. Fisher started work on the pen ● Fisher spent $1 million researching the pen (no research grant) ● Fisher filed Patent US3285228 on 5/19/1965 - Anti Gravity Pen ● Used special ink ● Created a pressurized cartridge
  44. 44. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP2 ● Inventor Paul C. Fisher started work on the pen ● Fisher spent $1 million researching the pen (no research grant) ● Fisher filed Patent US3285228 on 5/19/1965 - Anti Gravity Pen ● Used special ink ● Created a pressurized cartridge ● NASA tested the pen for 2 years
  45. 45. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP ● Write down orbital trajectories ● Write down instructions ● No gravity* ● Environment is fragile ● Little margin for error
  46. 46. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP ● Write down orbital trajectories - YES ● Write down instructions ● No gravity* ● Environment is fragile ● Little margin for error
  47. 47. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP ● Write down orbital trajectories - YES ● Write down instructions - YES ● No gravity* ● Environment is fragile ● Little margin for error
  48. 48. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP ● Write down orbital trajectories - YES ● Write down instructions - YES ● No gravity* - PRESSURIZED ● Environment is fragile ● Little margin for error
  49. 49. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP ● Write down orbital trajectories - YES ● Write down instructions - YES ● No gravity* - PRESSURIZED ● Environment is fragile - OK ● Little margin for error
  50. 50. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP ● Write down orbital trajectories - YES ● Write down instructions - YES ● No gravity* - PRESSURIZED ● Environment is fragile - OK ● Little margin for error - OK
  51. 51. CASE STUDY: THE FISHER SPACE PEN Astronaut Needs Help - MVP ● Write down orbital trajectories - YES ● Write down instructions - YES ● No gravity* - PRESSURIZED ● Environment is fragile - OK ● Little margin for error - OK MVP 2 helps Astronaut
  52. 52. EPILOGUE Astronaut Needs Help - MVP2 ● Fisher charged $2.39 per pen to NASA (wholesale price) ● NASA bought 400 ● Soviet Space Agency bought 100 ● https://www.scientificamerican.com/a rticle/fact-or-fiction-nasa-spen/ ● https://history.nasa.gov/spacepen.html
  53. 53. EPILOGUE Pedro Duque’s 2003 Soyuz Trip ● Wrote in space with ballpoint pen ● Tested and proved they worked ● http://www.esa.int/esl/ESA_in_your_c ountry/Spain/Pedro_Duque_s_diary_f rom_space *tl;dr - ballpoint pens work in space
  54. 54. www.productschool.com Part-time Product Management Training Courses and Corporate Training

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