Love them or hate them, push notifications are one of the most effective ways to drive engagement and retention in mobile apps. Yet everyday consumers are becoming more distracted, overwhelmed and fragmented by a barrage of messages coming in from the world around them. In this chaotic setting, product managers need to break through the noise and design intelligent, contextually aware notifications that provide real value to users. Foursquare has been a leader in creating useful and delightful push notifications for it’s millions of users around the world. Foursquare’s head of product talked about how to build push notifications that break through the noise and connect with users.