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How to Crack the PM Interview by Gayle McDowell

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How to Crack the PM Interview by Gayle
McDowell
www.productschool.com
Cracking the
PM Interview
Gayle Laakmann McDowell
Author, Cracking the PM
Interview
The “Perfect” PM
& The Perfect Pitch

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How to Crack the PM Interview by Gayle McDowell

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Product Management Event Held at the Product Conference in San Francisco.

Gayle McDowell taught how to prepare for Product Manager interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems.

She also discussed how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").

Product Management Event Held at the Product Conference in San Francisco.

Gayle McDowell taught how to prepare for Product Manager interviews, what top companies like Google, Amazon, and Microsoft really look for, and how to tackle the toughest problems.

She also discussed how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").

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How to Crack the PM Interview by Gayle McDowell

  1. 1. How to Crack the PM Interview by Gayle McDowell www.productschool.com
  2. 2. Cracking the PM Interview Gayle Laakmann McDowell Author, Cracking the PM Interview
  3. 3. The “Perfect” PM & The Perfect Pitch
  4. 4. The Perfect PM Leadership & Execution Technica l Product Industry Business
  5. 5. ------ the ------ Perfect PM ------ is a ------ MYTH
  6. 6. What do you have? What do you need? What do I assume?
  7. 7. The “Good Enough” Pitch ● Quick walk through ● Demonstrations of success ● Prompt the interviewer ● Hobbies
  8. 8. The Great Pitch ● Tells an [engaging] story ● Addresses your “stereotype” ● Sends a message. Who are you, really? The Great Pitch
  9. 9. Behavioral Questions
  10. 10. Your Response Should: ● Answer the Question ● Deliver a Positive Message ● Be Well Structured
  11. 11. Job 1 Job 2 Leadership Successes Challenges Mistakes Conflicts Developing Your Stories: Strategy 1:
  12. 12. Developing Your Stories: Strategy 2 STRENGTHS: ● Data driven ● Risk taking ● Thoroughness ● Empathy ● Grit WEAKNESSES: ● Not detail oriented ● Bluntness ● Sensitivity ● Impatient
  13. 13. Well-Structured Responses ● State the “Nugget” First ● Situation, Action, Response
  14. 14. Structure 1: Nugget FirstA: I’m most proud of program I set up to … Q: What accomplishment are you most proud of? Nugget First
  15. 15. S A R What was the issue? What did you do about it? What was the impact? What’s the message? Nugget + ... S.A.R.
  16. 16. Story 1 Story 2 NUGGET SITUATION ACTION What & Why & How RESULT THE MESSAGE DO DIFFERENTLY Diagram Your Stories
  17. 17. 3 Big Mistakes ● Too little action ● No message ● “We” instead of “I”
  18. 18. Product Design
  19. 19. How would you design an alarm clock for the blind? What’s your favorite app? Why? Pick a Google product. How would you improve it?
  20. 20. What I’m Looking For ● Communication ● User Empathy ● Creativity ● Judgement ● Product Insight
  21. 21. Designing / Improving a Product 1
  22. 22. 1. Ask questions 2. Identify users 3. Discuss use cases / motivations / goals ■ Discuss weak points of existing solutions 4. DESIGN 5. Wrap up How to Tackle Use the whiteboard!
  23. 23. don’t forget the user
  24. 24. How would you design a bookcase for children?
  25. 25. Favorite Products 2
  26. 26. What’s your favorite __? ● Mobile App ● Website ● Physical Product ● Company Product Never, ever walk into a PM interview without prepping these!
  27. 27. 1. What problem does product solve? ■ Think about the USER 2. What makes it neat? 3. How is it better than alternatives? 4. [If applicable] How would you improve it? How to Tackle
  28. 28. Know: ● Why do you love it? ● Who are the users? ● Why do they love it? ● Who’s the competition? ● What are the alternative products/solutions? ● What issues are there? How would you improve it?
  29. 29. show me insight.
  30. 30. Other Resources Gayle.com CareerCup.com CrackingThe CodingInterview.com Or, follow me online • facebook.com/gayle • twitter.com/gayle • gayle.com • gayle@gayle.com • quora.com More Resources
  31. 31. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles, New York, Austin, Boston, Seattle, Chicago, Denver, London, Toronto www.productschool.com

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