1.
How to Build Awesome Products by HSBC
Senior Product Manager
www.productschool.com

2.
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Join 22,000+ Product Managers on

3.
COURSES
Product Management
Learn the skills you need to land a product manager job

4.
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Build a website and gain the technical knowledge to lead software engineers

5.
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Data Analytics for Managers
Build a website and gain the technical knowledge to lead software engineers

6.
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Blockchain and Cryptocurrencies
Learn how to trade cryptocurrencies and build products using the blockchain

7.
Mariano Capezzani
TONIGHT’S SPEAKER

8.
Building amazing products
The hard way
Building amazing products
The hard way

9.
Boring facts about me…
Product Manager Mobile Banking
previously Product Manager Connected Money
Product Director
previously Head of Digital Channel
Apps
Startups
Design and full-stack dev
Incurable nerdiness
@mcapezzani
http://medium.com/@mcapezzani
+
HSBC
Telefonica

10.
Why be a product manager?

11.
What are we here to do?
Create stuff Get love
Build awesome
products
Make
customers
awesome!

12.
The power to create
positive change in
people’s lives.

13.
“With great power
comes great
responsibility.”

14.
What does it take to be good at this?
Customer
Vision
Technology
Design
Business model
Leadership
Passion

15.
Customer
Read
people’s
minds

16.
Customer
Read
people’s
minds
debug life
be the ultimate consumer
avoid local maximums (maximi?)
know thy industry
data-intoxicated intuition

17.
Vision
Know the road,
build the road

18.
Vision
Know the road,
build the road
an epic tale
a near-future state
corporate seduction
an acid test (not an acid trip…)
a balancing act

19.
Know where
you’re going
D
i
v
e
T
e
c
h
n
o
l
o
g
y

20.
D
i
v
e
T
e
c
h
n
o
l
o
g
y
how it works
how your engineers use it
a movie, not a picture
tech degrades
compound interest of technical debt

21.
Design
Think
function,
breathe
aesthetics

22.
Design
Think
function,
breathe
aesthetics
emotion driven by function
structure
go native
stay classy
“cleptonomics” of design

23.
Know where
you’re going
Business model
Stay afloat

24.
Know where
you’re going
Business model
Stay afloat
post-infatuation stage
all VC cash? that’s… fine...
design for maximum buoyancy
overpromising is under-delivering
fine tune assumptions

25.
Leadership
Captain,
not boss

26.
Leadership
Captain,
not boss
everyone has superpowers
embodiment of spirit
self-organisation
clarity and energy
trust and empowerment

27.
Know where
you’re going
Know
your
design
Passion
Love the product

28.
Customer
Vision
Business model
Technology
Design
Leadership
Passion
What does it take to be good at this?
Read people’s minds
Know the road, build the road
Stay afloat
Dive
Think function, breathe aesthetics
Captain, not boss
Love the product

29.
Can you build awesome
products in BIG
companies?
How to

30.
Hard-learned lessons

31.
1. Culture
over strategy

32.
2. Vision
with
execution

33.
3. Layers of support

34.
4. Stakeholder alignment

35.
5. Cross-collaboration by
design

36.
6. Multiple tech paradigms

37.
7. Build once,
reuse

38.
Hard-learned lessons
1. Culture over strategy
2. Vision with execution
3. Layers of support
4. Stakeholder alignment
5. Cross-collaboration by design
6. Multiple tech paradigms
7. Build once, reuse

39.
Thanks, y’all

40.
Questions?
@mcapezzani
http://medium.com/@mcapezzani

41.
Part-time Product Management Courses in
San Francisco, Silicon Valley, Los Angeles, New
York, Austin, Boston, Seattle, Chicago, Denver,
London, Toronto
www.productschool.com