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How to build amazing Products through
Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
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Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build...

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Good Qs,
Good
P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder
eli.holder@nodd.co

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What problem are we solving?*Q: *Independently of how we might solve it.
80M Americans have have a
hard time finding things...

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What problem are we solving?*Q: *Independently of how we might solve it.
80M Americans have have a
hard time finding things on
the internet.
Finding information on the internet.
Problem
Idea #1 Portals and directories (yahoo)
Idea #2 Search by phrase matching
(altavista)
Idea #3 search by phrase matching
and back links signal (google)
Problem framing leaves room for multiple solutions.

What problem are we solving?*Q: *Independently of how we might solve it.
80M Americans have have a
hard time finding things on
the internet.
Finding information on the internet.
Problem
Idea #1 Portals and directories (yahoo)
Idea #2 Search by phrase matching
(altavista)
Idea #3 search by phrase matching
and back links signal (google)
Problem framing leaves room for multiple solutions.

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