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How to build amazing Products through
Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
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Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build...

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Good Qs,
Good
P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder
eli.holder@nodd.co

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“Shiny feature X.”
CEO: It needs to be social. Add share buttons everywhere!
PM: Sir, it’s a porn site. How many people sh...

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“Shiny feature X.”
CEO: It needs to be social. Add share buttons everywhere!
PM: Sir, it’s a porn site. How many people share porn on Facebook?
CEO: The investors say we’re not growing fast enough. And some site
called “Buzzfeed" is really taking off because of the sharing.
PM: It sounds like you’re saying the real problem is growth? Are
there other ways we could solve that?
*Independently of how we might solve it.
What problem are we
solving?
Q:
Get to the root of the problem. 

Avoid building things that don’t add value.

“Shiny feature X.”
CEO: It needs to be social. Add share buttons everywhere!
PM: Sir, it’s a porn site. How many people share porn on Facebook?
CEO: The investors say we’re not growing fast enough. And some site
called “Buzzfeed" is really taking off because of the sharing.
PM: It sounds like you’re saying the real problem is growth? Are
there other ways we could solve that?
*Independently of how we might solve it.
What problem are we
solving?
Q:
Get to the root of the problem. 

Avoid building things that don’t add value.

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