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How to build amazing Products through
Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
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Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build...

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Good Qs,
Good
P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder
eli.holder@nodd.co

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A designer describes the 360
performance review experience.
Choose my
reviewers.
Find out it’s perf
review time.
Find out ...

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A designer describes the 360
performance review experience.
Choose my
reviewers.
Find out it’s perf
review time.
Find out I have to
write 4 reviews
I write the reviews,
feel relieved
A long time goes
by and I forget
about it.
Boss emails to
say it’s time to
have the talk.
Talk day.
Promotion!
Emotion Timeline Exercise
Results:
What do users want?Q:
Answer:

A designer describes the 360
performance review experience.
Choose my
reviewers.
Find out it’s perf
review time.
Find out I have to
write 4 reviews
I write the reviews,
feel relieved
A long time goes
by and I forget
about it.
Boss emails to
say it’s time to
have the talk.
Talk day.
Promotion!
Emotion Timeline Exercise
Results:
What do users want?Q:
Answer:

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