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How to build amazing Products through
Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
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Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build...

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Good Qs,
Good
P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder
eli.holder@nodd.co

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What’s our mission? What’s our aligning metric? What are our
organizational objectives for the quarter/year (OKRs)? Who ar...

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What’s our mission? What’s our aligning metric? What are our
organizational objectives for the quarter/year (OKRs)? Who are the
stakeholders? What are their goals? Why invest more in the product
(e.g. instead of sales?)
Who’s going to be building it? What are their personal goals and
interests? What are their strengths and weaknesses? How much of their
time do we have (e.g. are they cross functional? do they have other
projects? are there churn risks?) What are the team’s strengths and
weaknesses? What are people’s expected communication styles?
What’s the organization’s culture (e.g. Risk tolerance)? What’s the
organization’s perceived brand? What are the expectations for a product
manager? What’s the (target) business model? What stage is the company
at? What’s the prevailing role within the company?
Who are the other companies in the space? How is your company
different? Tech advantages / debt? Design advantages / debt? Data
advantages?
Strategy: Relevant Q’s.

What’s our mission? What’s our aligning metric? What are our
organizational objectives for the quarter/year (OKRs)? Who are the
stakeholders? What are their goals? Why invest more in the product
(e.g. instead of sales?)
Who’s going to be building it? What are their personal goals and
interests? What are their strengths and weaknesses? How much of their
time do we have (e.g. are they cross functional? do they have other
projects? are there churn risks?) What are the team’s strengths and
weaknesses? What are people’s expected communication styles?
What’s the organization’s culture (e.g. Risk tolerance)? What’s the
organization’s perceived brand? What are the expectations for a product
manager? What’s the (target) business model? What stage is the company
at? What’s the prevailing role within the company?
Who are the other companies in the space? How is your company
different? Tech advantages / debt? Design advantages / debt? Data
advantages?
Strategy: Relevant Q’s.

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