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How to build amazing Products through
Customer Feedback
/Productschool @ProdSchool /ProductmanagementNY
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Eli Holder
- Product Leader, Designer and
Entrepreneur
- Founder of Notch.me and Unblab
www.productschool.com
How to build...

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Good Qs,
Good
P’s.31 Good Questions Product Managers
can ask to build Good Products.
by Eli Holder
eli.holder@nodd.co

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Hopes:
• That project X opens up a new market for us
• I’m optimistic about the chance at a new market
• That project X op...

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Hopes:
• That project X opens up a new market for us
• I’m optimistic about the chance at a new market
• That project X opens up a substantial new
revenue stream for us
• That project X has interesting technical
challenges
Fears:
• That project X is much more technically difficult
than we expected
• That we get distracted and don’t give project X a
fair shot
• That we’re more excited about the revenue
opportunity than solving a real customer problem.
Hopes / Fears Exercise Results:
Who are the
stakeholders?

What do they want?
Q:
Answers:

Hopes:
• That project X opens up a new market for us
• I’m optimistic about the chance at a new market
• That project X opens up a substantial new
revenue stream for us
• That project X has interesting technical
challenges
Fears:
• That project X is much more technically difficult
than we expected
• That we get distracted and don’t give project X a
fair shot
• That we’re more excited about the revenue
opportunity than solving a real customer problem.
Hopes / Fears Exercise Results:
Who are the
stakeholders?

What do they want?
Q:
Answers:

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