OpenCoffee.gr
Product Madness
Product Madness +20 million users, situating us at position number 8 in Facebook companies +100 Applications
Product Madness
Viral Loop – The secret sauce Viral Factor,  f f  = X * Y * Z f >1    Viral Growth
The Facebook viral channels <ul><li>Invitations  –The most important growth channel </li></ul><ul><li>Notifications  -– br...
The Problem <ul><li>Changing a channel is complicated (usually requires code changes) </li></ul><ul><li>Measuring effectiv...
Viral Tuning - The flow
Our Goal <ul><li>“ Allow a Marketing manager with no coding experience to be able to see, modify and excel at viral channe...
Process to get to the GOAL <ul><li>KIS(s) methodology: </li></ul><ul><li>K eep  I t  S imple ( S tupid) </li></ul><ul><li>...
Kode ISS <ul><li>K ode </li></ul>
K Inteface SS
KI Statistics S
KIS S <ul><li>Keeping It Simple… the  S mart Way </li></ul>
We are hiring! <ul><li>WE WANT TO HIRE THE BEST.  IF YOU ARE INTERESTED AND  </li></ul><ul><li>MOTIVATED BY A FAST MOVING ...
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OpenCoffee

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Our presentation at OpenCoffee in Athens on July 1, 2008

Published in: Business, Technology
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  • here's the video as well

    <br /><object type="application/x-shockwave-flash" data="http://video.google.com/googleplayer.swf?docid=1614665943453080037&hl=en&fs=true" width="350" height="288"><param name="movie" value="http://video.google.com/googleplayer.swf?docid=1614665943453080037&hl=en&fs=true"></param><embed src="http://video.google.com/googleplayer.swf?docid=1614665943453080037&hl=en&fs=true" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • To the point! Social media is not just for spreading funny videos!

    The Viral Loop is why I sent my entry to World's Best Presentation 2008 in Facebook to all my female friends (with a personal message). If they like it, they will start the Viral Loop!
    http://www.slideshare.net/mgrtbx/how-do-we-educate-our-ch...

    And by the way, this whole competition is quite a Viral Loop for SlideShare. Think of the thousands of new hits they get as people promote contest entries - clever guy(s)!

    Samuli
    http://managerstoolbox.blogspot.com/
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  • OpenCoffee

    1. OpenCoffee.gr
    2. Product Madness
    3. Product Madness +20 million users, situating us at position number 8 in Facebook companies +100 Applications
    4. Product Madness
    5. Viral Loop – The secret sauce Viral Factor, f f = X * Y * Z f >1  Viral Growth
    6. The Facebook viral channels <ul><li>Invitations –The most important growth channel </li></ul><ul><li>Notifications -– brings growth and user engagement </li></ul><ul><li>Newsfeed – brings growth and user engagement </li></ul><ul><li>Email – an engagement channel </li></ul><ul><li>Profile box – a space an app can get in the profile page </li></ul><ul><li>Profile Action – a link in the user’s profile page </li></ul>
    7. The Problem <ul><li>Changing a channel is complicated (usually requires code changes) </li></ul><ul><li>Measuring effectiveness of a channel is complicated </li></ul><ul><li>Users’ behavior change over time </li></ul>The cycle is too slow and expensive
    8. Viral Tuning - The flow
    9. Our Goal <ul><li>“ Allow a Marketing manager with no coding experience to be able to see, modify and excel at viral channel optimization.  Make it practically as easy as sending an email and reading a stock chart. ” </li></ul>
    10. Process to get to the GOAL <ul><li>KIS(s) methodology: </li></ul><ul><li>K eep I t S imple ( S tupid) </li></ul><ul><li>K ode, I nterface, S tatistics </li></ul>
    11. Kode ISS <ul><li>K ode </li></ul>
    12. K Inteface SS
    13. KI Statistics S
    14. KIS S <ul><li>Keeping It Simple… the S mart Way </li></ul>
    15. We are hiring! <ul><li>WE WANT TO HIRE THE BEST. IF YOU ARE INTERESTED AND </li></ul><ul><li>MOTIVATED BY A FAST MOVING INDUSTRY PLEASE CHECK OUR </li></ul><ul><li>WEBSITE: </li></ul><ul><li>www.productmadness.com </li></ul>

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