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CITIZEN-CENTRED SERVICE DELIVERY-
Collaboration among federal, state, and local
governments for enhancing citizen and business
satisfaction with government services
D. BRIAN MARSON
APO International Technical Expert
Co-Founder and Senior Fellow, Institute for Citizen Centred Service
(www,iccs-isac.org)
Colombo, June 2015
ThematicAreas
• Service
Quality
• Innovation
Leadership
• E-Government
• Regulatory
Reform
• Citizen-
centered
Service
Targets • Central
government
• Local
government
• Public
service
agencies
• Public
enterprises
Methods
• Center of
Excellence
• Best practice
manual
• Training
• Observational
study mission
• Development
of NPOs
• Seminar
• Workshop
• Research
• Study Meeting
• Adoption of P
& Q Tools
Results
• Citizen
satisfaction
• Public trust
• Cost-
effectivenes
s
• Competitive
ness
• Quality of
life
INTERNAL ENVIRONMENT (Organizational structure & culture, personnel, resources)
EXTERNAL ENVIRONMENT (Economic, Social, Cultural, Political, Demographic)
APO PUBLIC SECTOR PRODUCTIVITY FRAMEWORK
Presentation Outline
1. Canada’s collaborative approach to citizen-centred
service improvement across the public sector
2. How the Canadian Public Sector Listens to Citizens
3. How collaboration has achieved Improved Citizen and
Business Satisfaction with Government Services
4. How Collaboration has resulted in a Network of One-
Stop Services across Canada
5. How Canada is now Collaborating with Other
Countries to Create an International Community of
Practice devoted to Service Excellence
“Citizen-Centred Service incorporates citizens’
concerns at every stage of the service design and
delivery process; that is, citizens’ needs become the
organizing principle around which the public interest is
determined and service delivery is planned.”
-Deputy Ministers’ Task Force
on Service Delivery Models, Canada
Defining Citizen-Centred
Service Delivery
C
CITIZEN-CENTERED GOVERNMENT
Listening to Citizens, their Needs and
their Priorities for Government Action
Meeting Citizens Needs through Integrated
Government Policy and Integrated Service and
Regulation Delivery (“One Government-One
Public Sector”)…. In order to improve
government performance in the eyes of citizens
Closing the Gap
 “Governments … must collaborate if they hope … to
operate efficiently and effectively …. Collaboration
is the only strategy that allows today’s public sector
organizations to reach across jurisdictions … to
adapt themselves to a fast-changing societal
landscape and to significantly improve their ability to
deliver services at internet speed.”
Deloitte - The Future of Collaborative Government, 2008
Deloitte: Integrated Service Delivery is
Essential for Efficiency and Effectiveness
Part One
How the Canadian Public
Sector Collaborates to Promote
Citizen Centred Service
How the Canadian Public Sector Collaborates
to Promote Citizen Centred Service
 In1997, the Federal, Provincial and Municipal
Governments created two Councils to work together
to promote integrated, citizen and business-centred
service delivery:
 The Public Sector Service Delivery Council
 The Public Sector Chief Information Officers
Council
How the Canadian Public Sector Collaborates
to Promote Citizen Centred Service
 The mission of the PSSDC is to be a catalyst for: sharing
information; identifying common challenges; initiating
research and gaining insight into client needs;
developing practical solutions; and, linking up
government services wherever possible. The Council’s
intent is to ensure that Canadian public services are at
the forefront of providing excellent, modernized services
which result in a customer experience which meets or
exceeds citizens’ and the business community’s
expectations.
 The mission of the PSCIOC is to enable enhanced
service to the Canadian public through collaboration
across governments and demonstrated leadership in the
1.How the Canadian Public Sector Collaborates
to Promote Citizen Centred Service
 In 2002, the two Councils created the Institute for
Citizen Centred Service to serve as their joint platform
to:
 Undertake research on citizens’ and businesses’
service needs
 Manage biennial national surveys of citizens and
businesses service satisfaction and their
priorities for improvement
 Promote the use of the Common Measurements
Tool to measure and benchmark client
satisfaction
 Deliver common training and manage the
Canada’s Public Sector Research, Measurement,
Improvement and CS Benchmarking Centre
Two Decades of Public Sector Collaboration
on Service Delivery in Canada – Some Results
1. Creation of the inter-governmental PS
Service Council and PS Chief Information
Officer Councils
2. Creation of the Institute for Citizen Centred
Service, co-funded by all levels of Government
3. Completed eleven large National Surveys of
Citizens and Businesses co-funded by all levels
of Government
4. Creation of a Common Measurements Tool
and Benchmarking Centre to measure client
satisfaction across the public sector
Two Decades of Public Sector Collaboration
on Service Delivery in Canada – Some Results
5. Creation of a network of one-stop services
6. Identification of the ”drivers of client
satisfaction” and the documentation of Citizen
expectations for service delivery
7. Steadily improved Citizen and Business
satisfaction with government services
8. Creation of a Certified Service Managers
Program to professionalize service
management
The Institute for Citizen Centred Service in Canada
is now a World Centre for Research, Tools and Best
Practices in Citizen-Centred Service (www.iccs-isac.org)
The Institute for Citizen Centred Service
Manages Canada’s National Surveys of Citizens
and Businesses: Measuring Service Satisfaction,
Expectations and Priorities for Improvement
The Canadian Public Sector Measures
Customer Satisfaction at a Macro National
Level and at a Micro Departmental Level
CITIZENS FIRST RESEARCH AND
NATIONAL
PERFORMANCE TRENDS SERIES
ORGANIZATION AND PROGRAM LEVEL:
CMT SATISFACTION SURVEYS
THE COMMON
MEASUREMENTS TOOL
Measuring Service
Satisfaction,
Expectations and
Priorities for
Improvement at the
Agency Level, and
Providing an
International CS
Benchmarking Service
Part Two
Understanding citizens’ and
business’ needs, their expectations
and their priorities for improvement
19
Understanding the Big Picture (Citizen Level)
 Citizens First national surveys every two years
 Taking Care of Business national surveys every two years
 Annual Canada Internet Panel (13,000 people)
 National focus groups (e.g. telephone service)
Departmental/Program Level (Client Level)
 The Common Measurements Tool (CMT)
 Developed by public managers for public managers
 Housed at the Institute for Citizen Centred Service
www.iccs-isac.org
 The CMT is based on the known “drivers” of client satisfaction
 The CMT permits programs to benchmark their results with others
Canada: Systematic Listening to Citizens
and Business, and Improving Performance
20
Listening to Citizens and Business
in Canada: Systematic National Surveys
(Sponsored and Funded by Government Agencies at all Levels)
(sponsored and funded by all levels of government)
Available
at:
www.iccs-
isac.org
WHAT OUR CITIZENS EXPERIENCE
21
Citizens’
Needs &
Expectations
Finding
the
Service
Accessing
the
Service
Service Delivery:
Citizens’ Experience
with the Service
Provider
The “Outside-In” View
Over 90% of
Citizens expected
as good or better
service from the
public sector than
the private sector.
Citizens often
needed more than
one government
service – especially
when dealing with
life events such as
birth, death, travel,
unemployment and
migration
40% of Citizens did not know
where to start to find the service
they needed:
-confusing blue or Web pages
-services not well advertised, (CF5)
Two thirds of Citizens said it was
difficult to access the people or
information they needed:
-busy telephones
-voice mail or IVR
-“not my department”
- broken links on Web sites (CF5)
Citizens are often required to
manage the “white space”
between related services
(service bundles/clusters)
Public services received an
average service quality score of 74
out of 100 (CF7)
Six factors drive service
satisfaction: ease of access,
timeliness, knowledge &
competence, courtesy/extra mile,
fairness and outcome.
When all five are performed well,
public services score 87 out of
100; when one driver fails the score
drops to 74/100, when four fail –
37/100 (CF3)
Timeliness is most important
driver across all services & the
telephone channel remains their
priority for improvement.*Canadian research
How Businesses Experience Public Services
Business
Needs &
Expectations
Finding
the
Service
Accessing
the Service
Service Delivery:
Businesses’
Experience with
Government Services
Their “Outside-In” View
87% of businesses
agree good service
from government is
essential to a
healthy business
climate
TCOB2 research
demonstrates
empirical link – good
service increases
confidence in public
institutions
Two-thirds of business clients
reported access problems – each
access problem causes a substantial
drop in satisfaction – e.g. getting
bounced from one person to another and
lack of response to telephone messages
each reduce satisfaction levels by 25 out
of 100 points
Telephone is the most used channel –
62% of clients used it at some point
during their recent experience
Two-thirds of service experiences are
multi-channel – business clients report
using 2.1 channels per service
The drivers of satisfaction are
the same as for citizens.
The overall service quality trend
is upward – the average rating
across all services to business
in Canada is currently about 70
out of 100, and rising.
23 23
Canadian Research Findings: The Key Drivers
of Public Sector Service Satisfaction*
These satisfaction drivers and their relative importance are
consistent with those found in the biennial Citizens First Studies
Knowledge &
Competence
Fairness
Courtesy &
Extra Mile
Outcome
Timeliness
Citizens First 4
CLIENT SATISFACTION
©ICCS-
ISAC 2005
* Drivers vary by type and strength with the business line and channel
Ease of Access
Performance on the Five “Drivers”
Determines Overall Client Satisfaction
72 69
64
55
51
0
20
40
60
80
100
1 2 3 4 5
How are we doing on the “drivers”?
Outcome Fairness Knowledge/
competence
Courtesy/
extra mile
Timeliness
Source: Citizens First 3, 2003
72 69
64
55
51
0
20
40
60
80
100
1 2 3 4 5
72 69
64
55
51
0
20
40
60
80
100
1 2 3 4 5
How are we doing on the “drivers”?
Outcome Fairness Knowledge/
competence
Courtesy/
extra mile
Timeliness
Source: Citizens First 3, 2003
Which Drivers Most Need Improvement? *
* Canadian research data- will vary by department and country
26
Service Standards: Identifying
Citizens’ Expectations
Telephone
In-Person Email
2 1
30
14
42
39
20
35
5
10
1 1
0
25
50
75
1 2-4 5-9 10-14 15-29 30-60 >60
Percent of
respondents
1998
2002
Number ofminutes
30
10
5
44
40
29
24
43
52
2
6
12
1 2
0
25
50
75
4 hr Sameday Next
business day
2 days 3 days +
Percent of
respondents
1998
2000
2002
6
10
20
32
17
7
3 5
0
10
20
30
40
50
10 sec 20 sec 30 sec 1 min 2 min 3 min 4 min 5 min
Percent of
respondents
Listening to Clients and Improving Service
Satisfaction in Canada: The Common
Measurements Tool, & Service Improvement Guide
27
The CMT is used across the entire Canadian Public Sector
and under license in New Zealand, Australia, Singapore, Qatar and several other countries
The Four-Step Service
Improvement Process
Canada has taken a Results-based Approach to Service
Improvement, Based on Research and Measurement
Canadian Public Sector: Using the Drivers
to Achieve Continuous Improvement in
Service Satisfaction
…
-term trend for 26 services
72
73
67
6464
50
60
70
80
1998 2000 2003 2005 2008
Average
service
quality
rating
(0-100)
Year
2014
74
Source: ICCS CF5 & CF6
Average
Citizen
Satisfaction Score
– for 21
Government
Services
Improving Business Sector
Satisfaction with Government
Services in Canada
Results Improvement for
the Royal Canadian Mounted Police
Improving Royal Canadian Mounted
Police Performance on the “Drivers”
81-84% Overall
Citizen Satisfaction
The Royal Canadian Mounted Police Surveys over 7,000 Citizens
Annually Using the Common Measurements Tool Survey Tool,
and Uses the Results to Improve Service
Some Canadian Best Practice Results
(Institute for Citizen Centred Service, Toronto,
Benchmarking Service (www.iccs-isac.org)
34
Citizen Centered Service:
Outperforming the Private Sector
--7174Supermarkets
7057--Canada Post
74647066Average rating across services shown
--6457Taxis
6858--Used municipal public transit (bus, streetcar, subway)
--7468Private mail carriers and courier companies
8477--Visited a public library
CF4CF1CF4CF1
GovernmentPrivate
Mean Service Quality Score
(0-100)
Services
How do public and private services compare?
Citizens First 1 and 4
--7174Supermarkets
7057--Canada Post
74647066Average rating across services shown
--6457Taxis
6858--Used municipal public transit (bus, streetcar, subway)
--7468Private mail carriers and courier companies
8477--Visited a public library
CF4CF1CF4CF1
GovernmentPrivate
Mean Service Quality Score
(0-100)
Services
How do public and private services compare?
Citizens First 1 and 4
“Many public sector services outperform mainstream private sector
services in the eyes of Canadians” (Citizens First-4 Survey, 2006)
The Citizen-centred Service Agenda
is now being linked to the Broader
Public Management Agenda
Staff Satisfaction, Service Satisfaction, and
Trust in Public Organizations are Linked
The Public Sector Service Value Chain concept proposes that
these three aspects of public management are linked:
 LINK ONE: Engaged employees provide better service, and in the
other direction good service to clients results in proud and engaged
employees
 LINK TWO: Excellent service is one important factor (along with good
management) that helps build trust and confidence in public
institutions
PEOPLE SERVICE TRUST
Excellent Service and Good Management
Drives Citizen Trust and Confidence
in Public Organizations
CONFIDENCE In the Public Service
Excellent service and good management
contribute to confidence in the public service
Excellent
service
Benefits to
citizens
Equal &
ethical
treatment
Good
leadership &
management
Citizens First 4
©ICCS-ISAC 2005
Peel Region (Toronto):
Service Value Chain Measurement
(average score out of 10)
Employee
Engagement
7.0
Client
Satisfaction
8.0
Citizen Trust
& Confidence
7.0
• Clear and promising direction
• Respectful treatment &
recognition
• Learning and growth
• Work and performance
demands
• Immediate supervisors
• Value to customers
• Confidence in leadership
• Pay and benefits
• Colleagues
• Timeliness
• Service outcome (client got
what they needed)
• Staff
• made a real effort
• gave clear and
accurate information
• Process
• is easy to follow
• clear what to do if
there is a problem
• Quality of Life
• Satisfaction with waste
collection, water quality and
billing
• Satisfaction with roads
• Peel staff service
commitments
• Readily access services
• Peel meets needs of this
diverse community
OutcomesDrivers
Part Three
Providing One-Stop Services to
Improve Access and Service
Convenience
Creating Integrated, One-Stop Service
Delivery Solutions across the Public Sector
Why Citizens and Businesses Need One-Stop
Government Service:
 Citizens and Businesses often need more than one government service
– especially when dealing with life events such as birth, death, travel,
migration, unemployment, and business registration
 40% of Citizens did not know where to start to find the service they
needed
 Two thirds of Citizens said it was difficult to access the people or
information they needed
 Citizens are often required to manage the “white space” between
related services
( e.g. Business Registration, Deaths, Travel, Migration)
 The private sector has built one-stop shopping centers for citizen and
business convenience, and citizens expect the same convenience from
government
 Governments are also trying to reduce service delivery costs through
the development of one-stop service.
Canada: has One-Stop Service Delivery for citizens
and business at the National, Provincial and Local
Government Levels: over 500 offices, plus a 1-800-
OCANADA call center, and award winning E-service
Canada: 600 one-stop Service Canada offices
Canada: all levels of government
are co-located at the Ottawa City Hall as a
One-Stop Government “Department Store”
Improving Access and Providing
Seamless Service for Health and Social
Services –Ontario 211
Service Canada
Government One-Stop Services Are
Expanding World Wide
 In Europe, South America, the USA and Asia,
many countries are implementing one-stop
services for citizens and businesses.
 In Asia, countries such as Malaysia, Indonesia,
India, Thailand, and Singapore, are among the
many APO members implementing one-stop
services.
 To be successful, these integrated, one-stop
services require strong collaboration across
departments, and levels of government, as well
as strong collaboration as between IT managers
and service managers.
Australia’s Centrelink: over 300 one-stop offices
for citizens and businesses, plus mobile vans,
one-stop E-service, and call center service
Singapore ACRA’s One-Stop Portal for Business
Including BizFile online Registration
(The World Bank Ranks Singapore Number 1 in East Asia for Ease of Doing Business)
 CSC is meant to be a low cost vehicle for Government institutions to
deliver eGovernment services to the rural population of India in the
most cost-effective manner.
 They are the physical front-end for delivery of eGovernment Services to
citizens and accepting requests for government services from the
citizen via eForms. They are also be used for delivery of services and
interaction with private service providers.
 The program has created 100,000 CSCs across India`s rural and remote
locations of India by 2012.
India: Community
Service Centers -
100,000 Kiosks in
Rural Villages, via a
set of Public-Private
Partnerships
Malaysia’s Comprehensive New One-Stop
Services for Citizens and Businesses
Conclusion: Three Types of One-Stop Centers
are Emerging in Asia and Globally
1. Information Gateways (One-stop Websites, Information
Counters, and Call Referral Centres)
2. Service “Department Stores” which provide a wide range
of government services in one place, either on-line or store-
front (e.g. Service Canada or the Malaysian UTCs)
3. Service Boutiques with one-stop services bundled by
client or by related services (e.g. businesses, senior
citizens, health and social services)
TYPE 1 Information Gateway: Hong Kong SAR’s
Government: One-Stop Call Centre and Website
Citizen Portal and 24/7/365 Call Center
TYPE 2: Thailand’s “Service Boutique”
for Business Clients and Investors
TYPE 2: Thailand’s One Stop Centre for
for Integrated Social Services Responses
TYPE 3: MALAYSIA’S URBAN
TRANSFORMATION CENTRES- GOVERNMENT
“DEPARTMENT STORES” WITH OVER 70
SERVICES-AND OPEN 24/7/365
Canada Business
Service Centres
Integrated Service Delivery Maturity
Models: Governance Arrangements
© Institute for Citizen-Centred Service and B. Marson
Co-located/Virtual
Collaboration
• Ottawa City Hall
Government Service
Centre
• Texas.Gov
Integrated
Management,
Individual
Ownership
• Canada Business
Service Centres;
• Service Tasmania
Utility and Single
ISD Dept. Models
• Singapore BizFile
• Service Canada
• Australia Centrelink
• Service New Brunswick
• New York 311
Overcoming the Barriers to Integrated
Service Delivery
 Political and Public Service Leadership
 Perfecting Partnerships
 Establishing the governance framework
 Integrating IT Systems and Processes
 Marketing one-stop services to Citizens
Overcoming the Barriers to Integrated
Channel Delivery (ICD)
 Restructuring organizations to provide for
integrated management of the channels
 Integrating channels to achieve consistency and
inter-operability
Achieving Excellence in
One-Stop Service Delivery- Lessons Learned
Service Delivery1. Make Sure We Understand Service Citizens and Businesses
Needs
2. It is Not Easy: Integrating service delivery across departments and
jurisdictions is a new and difficult challenge in public management.
But other countries have already done it, and have overcome the
problems and have experience to share.
3. There are Necessary Conditions: To succeed, political leaders and
central agencies must provide the political, bureaucratic and financial
leadership to achieve horizontal service delivery in a vertical service
universe. Public Sector Executives need to learn about the
management of one-stop service delivery and build OSSCs
Communities of Practice.
4. It will Take Time: The stronger the political leadership, the shorter
the time needed to implement one-stop service delivery (for example,
one-stop for business services in Singapore and Hong Kong).
Streamlining regulations and processes across agencies is essential
to success but takes time.
5. New Governance Arrangements will be Needed over Time: But
Research on International Best Practices
and Issues in Creating One-Stop Services
(Available at: www.iccs-isac.org)
Part Four
Emerging International
Collaboration Among Governments
to Promote Sharing, Benchmarking
and Service Excellence
The Institute for Citizen Centred Service in Canada
is a World Centre for Research, Tools and Best
Practices in Citizen-Centred Service (www.iccs-isac.org)
62
Accenture on the Role of the Institute for
Citizen Centred Service Around the World
“The Institute for Citizen-Centred Service, works
with governments across Canada and around the
world to improve citizen satisfaction with public
sector service delivery..…Canada's focus on self-
examination and its relentless pursuit of user
feedback have allowed it to continue to build what is
clearly one of the world-leading customer-focused
government programs…setting the standard for the
rest of the world." ……Accenture
www.iccs-isac.org
The Institute for Citizen Centred Service
-International Government Partnerships
 Canadian Federal, Provincial and
Local Governments
 United Arab Emirates
 New Zealand
 Australia
 Qatar
 Malaysia
 Singapore
International Collaboration
- New Zealand and Canada
 Since 2007, Canada and New Zealand have partnered
to benchmark and improve public sector services
 New Zealand adopted Canada’s Citizens First survey
methodology and the Common Measurements Tool
 Citizen surveys are conducted quarterly by the State
Services Commission, and in addition New Zealand
Departments and Agencies use the Common
Measurements Tool to track and improve their own
clients’ satisfaction.
 Use of CMT allows New Zealand Departments to
benchmark their performance against Canadian
New Zealand- Surveying Citizens and Using
the Results to Drive Service Improvement
Quarterly
Kiwis Count
2012-2015
New Zealand- Satisfaction Scores are Rising
NEW ZEALAND POLICE: SERVICE
SATISFACTION IMPROVEMENT (2008-2014)
NZ POLICE: MEASURING AND IMPROVING
CITIZEN TRUST AND CONFIDENCE (2008-2014)
New Zealand Police Trust Scores have
Improved by 10% in 5 Years
 Others: BC Government, Peel Region, Calgary Police, Ont. PS
2009
73%
CMT
2008
79%
2013
69%
2005
IMPROVING PUBLIC TRUST
AND CONFIDENCE IN THE
NEW ZEALAND POLICE
2005:
Values and
Ethics
Problems
Damage
Public
Trust in the
Police
BENCHMARKING SERVICE PERFORMANCE
NATIONALLY AND INTERNATIONALLY
(Institute for Citizen Centred Service, Toronto,
Benchmarking Service (www.iccs-isac.org)
83%
Client
Satisfaction
Royal
Canadian
Mounted
Police
95%
Client
Satisfaction
Service
British
Columbia
92%
Client
Satisfaction
(Best
Public
Sector
Call
Centre)
84%
Citizen
Satisfactio
n
New
Zealand
Police
NEW ZEALAND GOVERNMENT SERVICE SATISFACTION
AND TRUST: MEASUREMENT AND IMPROVEMENT
International
Collaboration:
Australia and Canada
 Australia and Canada have collaborated for
many years on good practices in service delivery,
including exchanges between Service Australia
and Service Canada.
 Australian States and cities including
Queensland and South Australia have adopted
Canada’s Common Measurements Tool, which
allows departments and agencies to benchmark
their results with other states and with Canadian
Provinces through the Benchmarking Centre at
the Institute for Citizen centres Service
Service South Australia- Using Client Feedback to
Promote Excellence in One-Stop Client Satisfaction
(Using the ICCS Common Measurements Tool)
84%
58%
IN 2
YEARS
Using the Drivers to Achieve
Service Excellence in Client Satisfaction
211 Ontario- One Stop Social Services
Service British Columbia
Service Canada Offices
International Benchmarking of Excellence in
Client Satisfaction in One-Stop Services
Australia Centrelink Call Centre
% Client Satisfaction
International Collaboration:
Canada and the United Arab Emirates
 Best Practices Study Tours to Canada
 Delivery of the Certified Service Manager
program in Abu Dhabi by the Institute for
Citizen Centred Service.
International
Collaboration: Canada
and Malaysia
 Partnership agreement between MPC and the
Institute for Citizen Centred Service
 MPC Best Practices Study Tours to Canada
 Collaboration to organize the Global Forum
Conference on Excellence in One-Stop Service in
Kuala Lumpur
 Measurement and International Benchmarking using
Canada’s Common Measurements Tool
International Collaboration:
Canada and Malaysia
APO-Canada Collaboration
 APO’s 2010 Study Tour to Canada examined
innovations in Citizen-centred Service. Several
countries adapted the innovations that were seen in
Canada.
Potential Next Steps in International
Collaboration on Citizen-Centred Service
 Expanding APO’s role in Asia to promote
citizen- centred service, and service
excellence
 Creation of expanded International
Partnerships & Communities of Practice to
promote:
 One-stop services
 Measurement and Benchmarking
 Service Excellence
 Sharing of Best Practices in Citizen-Centred
Service
Conclusion: Through Collaboration and
New Management Tools We Can
Measurably Improve Government
Services, Productivity and Public Trust

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CITIZEN-CENTRED SERVICE DELIVERY

  • 1. CITIZEN-CENTRED SERVICE DELIVERY- Collaboration among federal, state, and local governments for enhancing citizen and business satisfaction with government services D. BRIAN MARSON APO International Technical Expert Co-Founder and Senior Fellow, Institute for Citizen Centred Service (www,iccs-isac.org) Colombo, June 2015
  • 2. ThematicAreas • Service Quality • Innovation Leadership • E-Government • Regulatory Reform • Citizen- centered Service Targets • Central government • Local government • Public service agencies • Public enterprises Methods • Center of Excellence • Best practice manual • Training • Observational study mission • Development of NPOs • Seminar • Workshop • Research • Study Meeting • Adoption of P & Q Tools Results • Citizen satisfaction • Public trust • Cost- effectivenes s • Competitive ness • Quality of life INTERNAL ENVIRONMENT (Organizational structure & culture, personnel, resources) EXTERNAL ENVIRONMENT (Economic, Social, Cultural, Political, Demographic) APO PUBLIC SECTOR PRODUCTIVITY FRAMEWORK
  • 3. Presentation Outline 1. Canada’s collaborative approach to citizen-centred service improvement across the public sector 2. How the Canadian Public Sector Listens to Citizens 3. How collaboration has achieved Improved Citizen and Business Satisfaction with Government Services 4. How Collaboration has resulted in a Network of One- Stop Services across Canada 5. How Canada is now Collaborating with Other Countries to Create an International Community of Practice devoted to Service Excellence
  • 4. “Citizen-Centred Service incorporates citizens’ concerns at every stage of the service design and delivery process; that is, citizens’ needs become the organizing principle around which the public interest is determined and service delivery is planned.” -Deputy Ministers’ Task Force on Service Delivery Models, Canada Defining Citizen-Centred Service Delivery
  • 5. C CITIZEN-CENTERED GOVERNMENT Listening to Citizens, their Needs and their Priorities for Government Action Meeting Citizens Needs through Integrated Government Policy and Integrated Service and Regulation Delivery (“One Government-One Public Sector”)…. In order to improve government performance in the eyes of citizens Closing the Gap
  • 6.  “Governments … must collaborate if they hope … to operate efficiently and effectively …. Collaboration is the only strategy that allows today’s public sector organizations to reach across jurisdictions … to adapt themselves to a fast-changing societal landscape and to significantly improve their ability to deliver services at internet speed.” Deloitte - The Future of Collaborative Government, 2008 Deloitte: Integrated Service Delivery is Essential for Efficiency and Effectiveness
  • 7. Part One How the Canadian Public Sector Collaborates to Promote Citizen Centred Service
  • 8. How the Canadian Public Sector Collaborates to Promote Citizen Centred Service  In1997, the Federal, Provincial and Municipal Governments created two Councils to work together to promote integrated, citizen and business-centred service delivery:  The Public Sector Service Delivery Council  The Public Sector Chief Information Officers Council
  • 9. How the Canadian Public Sector Collaborates to Promote Citizen Centred Service  The mission of the PSSDC is to be a catalyst for: sharing information; identifying common challenges; initiating research and gaining insight into client needs; developing practical solutions; and, linking up government services wherever possible. The Council’s intent is to ensure that Canadian public services are at the forefront of providing excellent, modernized services which result in a customer experience which meets or exceeds citizens’ and the business community’s expectations.  The mission of the PSCIOC is to enable enhanced service to the Canadian public through collaboration across governments and demonstrated leadership in the
  • 10. 1.How the Canadian Public Sector Collaborates to Promote Citizen Centred Service  In 2002, the two Councils created the Institute for Citizen Centred Service to serve as their joint platform to:  Undertake research on citizens’ and businesses’ service needs  Manage biennial national surveys of citizens and businesses service satisfaction and their priorities for improvement  Promote the use of the Common Measurements Tool to measure and benchmark client satisfaction  Deliver common training and manage the
  • 11. Canada’s Public Sector Research, Measurement, Improvement and CS Benchmarking Centre
  • 12. Two Decades of Public Sector Collaboration on Service Delivery in Canada – Some Results 1. Creation of the inter-governmental PS Service Council and PS Chief Information Officer Councils 2. Creation of the Institute for Citizen Centred Service, co-funded by all levels of Government 3. Completed eleven large National Surveys of Citizens and Businesses co-funded by all levels of Government 4. Creation of a Common Measurements Tool and Benchmarking Centre to measure client satisfaction across the public sector
  • 13. Two Decades of Public Sector Collaboration on Service Delivery in Canada – Some Results 5. Creation of a network of one-stop services 6. Identification of the ”drivers of client satisfaction” and the documentation of Citizen expectations for service delivery 7. Steadily improved Citizen and Business satisfaction with government services 8. Creation of a Certified Service Managers Program to professionalize service management
  • 14. The Institute for Citizen Centred Service in Canada is now a World Centre for Research, Tools and Best Practices in Citizen-Centred Service (www.iccs-isac.org)
  • 15. The Institute for Citizen Centred Service Manages Canada’s National Surveys of Citizens and Businesses: Measuring Service Satisfaction, Expectations and Priorities for Improvement
  • 16. The Canadian Public Sector Measures Customer Satisfaction at a Macro National Level and at a Micro Departmental Level CITIZENS FIRST RESEARCH AND NATIONAL PERFORMANCE TRENDS SERIES ORGANIZATION AND PROGRAM LEVEL: CMT SATISFACTION SURVEYS
  • 17. THE COMMON MEASUREMENTS TOOL Measuring Service Satisfaction, Expectations and Priorities for Improvement at the Agency Level, and Providing an International CS Benchmarking Service
  • 18. Part Two Understanding citizens’ and business’ needs, their expectations and their priorities for improvement
  • 19. 19 Understanding the Big Picture (Citizen Level)  Citizens First national surveys every two years  Taking Care of Business national surveys every two years  Annual Canada Internet Panel (13,000 people)  National focus groups (e.g. telephone service) Departmental/Program Level (Client Level)  The Common Measurements Tool (CMT)  Developed by public managers for public managers  Housed at the Institute for Citizen Centred Service www.iccs-isac.org  The CMT is based on the known “drivers” of client satisfaction  The CMT permits programs to benchmark their results with others Canada: Systematic Listening to Citizens and Business, and Improving Performance
  • 20. 20 Listening to Citizens and Business in Canada: Systematic National Surveys (Sponsored and Funded by Government Agencies at all Levels) (sponsored and funded by all levels of government) Available at: www.iccs- isac.org
  • 21. WHAT OUR CITIZENS EXPERIENCE 21 Citizens’ Needs & Expectations Finding the Service Accessing the Service Service Delivery: Citizens’ Experience with the Service Provider The “Outside-In” View Over 90% of Citizens expected as good or better service from the public sector than the private sector. Citizens often needed more than one government service – especially when dealing with life events such as birth, death, travel, unemployment and migration 40% of Citizens did not know where to start to find the service they needed: -confusing blue or Web pages -services not well advertised, (CF5) Two thirds of Citizens said it was difficult to access the people or information they needed: -busy telephones -voice mail or IVR -“not my department” - broken links on Web sites (CF5) Citizens are often required to manage the “white space” between related services (service bundles/clusters) Public services received an average service quality score of 74 out of 100 (CF7) Six factors drive service satisfaction: ease of access, timeliness, knowledge & competence, courtesy/extra mile, fairness and outcome. When all five are performed well, public services score 87 out of 100; when one driver fails the score drops to 74/100, when four fail – 37/100 (CF3) Timeliness is most important driver across all services & the telephone channel remains their priority for improvement.*Canadian research
  • 22. How Businesses Experience Public Services Business Needs & Expectations Finding the Service Accessing the Service Service Delivery: Businesses’ Experience with Government Services Their “Outside-In” View 87% of businesses agree good service from government is essential to a healthy business climate TCOB2 research demonstrates empirical link – good service increases confidence in public institutions Two-thirds of business clients reported access problems – each access problem causes a substantial drop in satisfaction – e.g. getting bounced from one person to another and lack of response to telephone messages each reduce satisfaction levels by 25 out of 100 points Telephone is the most used channel – 62% of clients used it at some point during their recent experience Two-thirds of service experiences are multi-channel – business clients report using 2.1 channels per service The drivers of satisfaction are the same as for citizens. The overall service quality trend is upward – the average rating across all services to business in Canada is currently about 70 out of 100, and rising.
  • 23. 23 23 Canadian Research Findings: The Key Drivers of Public Sector Service Satisfaction* These satisfaction drivers and their relative importance are consistent with those found in the biennial Citizens First Studies Knowledge & Competence Fairness Courtesy & Extra Mile Outcome Timeliness Citizens First 4 CLIENT SATISFACTION ©ICCS- ISAC 2005 * Drivers vary by type and strength with the business line and channel Ease of Access
  • 24. Performance on the Five “Drivers” Determines Overall Client Satisfaction
  • 25. 72 69 64 55 51 0 20 40 60 80 100 1 2 3 4 5 How are we doing on the “drivers”? Outcome Fairness Knowledge/ competence Courtesy/ extra mile Timeliness Source: Citizens First 3, 2003 72 69 64 55 51 0 20 40 60 80 100 1 2 3 4 5 72 69 64 55 51 0 20 40 60 80 100 1 2 3 4 5 How are we doing on the “drivers”? Outcome Fairness Knowledge/ competence Courtesy/ extra mile Timeliness Source: Citizens First 3, 2003 Which Drivers Most Need Improvement? * * Canadian research data- will vary by department and country
  • 26. 26 Service Standards: Identifying Citizens’ Expectations Telephone In-Person Email 2 1 30 14 42 39 20 35 5 10 1 1 0 25 50 75 1 2-4 5-9 10-14 15-29 30-60 >60 Percent of respondents 1998 2002 Number ofminutes 30 10 5 44 40 29 24 43 52 2 6 12 1 2 0 25 50 75 4 hr Sameday Next business day 2 days 3 days + Percent of respondents 1998 2000 2002 6 10 20 32 17 7 3 5 0 10 20 30 40 50 10 sec 20 sec 30 sec 1 min 2 min 3 min 4 min 5 min Percent of respondents
  • 27. Listening to Clients and Improving Service Satisfaction in Canada: The Common Measurements Tool, & Service Improvement Guide 27 The CMT is used across the entire Canadian Public Sector and under license in New Zealand, Australia, Singapore, Qatar and several other countries
  • 29. Canada has taken a Results-based Approach to Service Improvement, Based on Research and Measurement
  • 30. Canadian Public Sector: Using the Drivers to Achieve Continuous Improvement in Service Satisfaction … -term trend for 26 services 72 73 67 6464 50 60 70 80 1998 2000 2003 2005 2008 Average service quality rating (0-100) Year 2014 74 Source: ICCS CF5 & CF6 Average Citizen Satisfaction Score – for 21 Government Services
  • 31. Improving Business Sector Satisfaction with Government Services in Canada
  • 32. Results Improvement for the Royal Canadian Mounted Police Improving Royal Canadian Mounted Police Performance on the “Drivers” 81-84% Overall Citizen Satisfaction The Royal Canadian Mounted Police Surveys over 7,000 Citizens Annually Using the Common Measurements Tool Survey Tool, and Uses the Results to Improve Service
  • 33. Some Canadian Best Practice Results (Institute for Citizen Centred Service, Toronto, Benchmarking Service (www.iccs-isac.org)
  • 34. 34 Citizen Centered Service: Outperforming the Private Sector --7174Supermarkets 7057--Canada Post 74647066Average rating across services shown --6457Taxis 6858--Used municipal public transit (bus, streetcar, subway) --7468Private mail carriers and courier companies 8477--Visited a public library CF4CF1CF4CF1 GovernmentPrivate Mean Service Quality Score (0-100) Services How do public and private services compare? Citizens First 1 and 4 --7174Supermarkets 7057--Canada Post 74647066Average rating across services shown --6457Taxis 6858--Used municipal public transit (bus, streetcar, subway) --7468Private mail carriers and courier companies 8477--Visited a public library CF4CF1CF4CF1 GovernmentPrivate Mean Service Quality Score (0-100) Services How do public and private services compare? Citizens First 1 and 4 “Many public sector services outperform mainstream private sector services in the eyes of Canadians” (Citizens First-4 Survey, 2006)
  • 35. The Citizen-centred Service Agenda is now being linked to the Broader Public Management Agenda
  • 36. Staff Satisfaction, Service Satisfaction, and Trust in Public Organizations are Linked The Public Sector Service Value Chain concept proposes that these three aspects of public management are linked:  LINK ONE: Engaged employees provide better service, and in the other direction good service to clients results in proud and engaged employees  LINK TWO: Excellent service is one important factor (along with good management) that helps build trust and confidence in public institutions PEOPLE SERVICE TRUST
  • 37. Excellent Service and Good Management Drives Citizen Trust and Confidence in Public Organizations CONFIDENCE In the Public Service Excellent service and good management contribute to confidence in the public service Excellent service Benefits to citizens Equal & ethical treatment Good leadership & management Citizens First 4 ©ICCS-ISAC 2005
  • 38. Peel Region (Toronto): Service Value Chain Measurement (average score out of 10) Employee Engagement 7.0 Client Satisfaction 8.0 Citizen Trust & Confidence 7.0 • Clear and promising direction • Respectful treatment & recognition • Learning and growth • Work and performance demands • Immediate supervisors • Value to customers • Confidence in leadership • Pay and benefits • Colleagues • Timeliness • Service outcome (client got what they needed) • Staff • made a real effort • gave clear and accurate information • Process • is easy to follow • clear what to do if there is a problem • Quality of Life • Satisfaction with waste collection, water quality and billing • Satisfaction with roads • Peel staff service commitments • Readily access services • Peel meets needs of this diverse community OutcomesDrivers
  • 39. Part Three Providing One-Stop Services to Improve Access and Service Convenience
  • 40. Creating Integrated, One-Stop Service Delivery Solutions across the Public Sector Why Citizens and Businesses Need One-Stop Government Service:  Citizens and Businesses often need more than one government service – especially when dealing with life events such as birth, death, travel, migration, unemployment, and business registration  40% of Citizens did not know where to start to find the service they needed  Two thirds of Citizens said it was difficult to access the people or information they needed  Citizens are often required to manage the “white space” between related services ( e.g. Business Registration, Deaths, Travel, Migration)  The private sector has built one-stop shopping centers for citizen and business convenience, and citizens expect the same convenience from government  Governments are also trying to reduce service delivery costs through the development of one-stop service.
  • 41. Canada: has One-Stop Service Delivery for citizens and business at the National, Provincial and Local Government Levels: over 500 offices, plus a 1-800- OCANADA call center, and award winning E-service
  • 42. Canada: 600 one-stop Service Canada offices
  • 43. Canada: all levels of government are co-located at the Ottawa City Hall as a One-Stop Government “Department Store”
  • 44. Improving Access and Providing Seamless Service for Health and Social Services –Ontario 211 Service Canada
  • 45. Government One-Stop Services Are Expanding World Wide  In Europe, South America, the USA and Asia, many countries are implementing one-stop services for citizens and businesses.  In Asia, countries such as Malaysia, Indonesia, India, Thailand, and Singapore, are among the many APO members implementing one-stop services.  To be successful, these integrated, one-stop services require strong collaboration across departments, and levels of government, as well as strong collaboration as between IT managers and service managers.
  • 46. Australia’s Centrelink: over 300 one-stop offices for citizens and businesses, plus mobile vans, one-stop E-service, and call center service
  • 47. Singapore ACRA’s One-Stop Portal for Business Including BizFile online Registration (The World Bank Ranks Singapore Number 1 in East Asia for Ease of Doing Business)
  • 48.
  • 49.  CSC is meant to be a low cost vehicle for Government institutions to deliver eGovernment services to the rural population of India in the most cost-effective manner.  They are the physical front-end for delivery of eGovernment Services to citizens and accepting requests for government services from the citizen via eForms. They are also be used for delivery of services and interaction with private service providers.  The program has created 100,000 CSCs across India`s rural and remote locations of India by 2012. India: Community Service Centers - 100,000 Kiosks in Rural Villages, via a set of Public-Private Partnerships
  • 50. Malaysia’s Comprehensive New One-Stop Services for Citizens and Businesses
  • 51. Conclusion: Three Types of One-Stop Centers are Emerging in Asia and Globally 1. Information Gateways (One-stop Websites, Information Counters, and Call Referral Centres) 2. Service “Department Stores” which provide a wide range of government services in one place, either on-line or store- front (e.g. Service Canada or the Malaysian UTCs) 3. Service Boutiques with one-stop services bundled by client or by related services (e.g. businesses, senior citizens, health and social services)
  • 52. TYPE 1 Information Gateway: Hong Kong SAR’s Government: One-Stop Call Centre and Website Citizen Portal and 24/7/365 Call Center
  • 53. TYPE 2: Thailand’s “Service Boutique” for Business Clients and Investors
  • 54. TYPE 2: Thailand’s One Stop Centre for for Integrated Social Services Responses
  • 55. TYPE 3: MALAYSIA’S URBAN TRANSFORMATION CENTRES- GOVERNMENT “DEPARTMENT STORES” WITH OVER 70 SERVICES-AND OPEN 24/7/365
  • 56. Canada Business Service Centres Integrated Service Delivery Maturity Models: Governance Arrangements © Institute for Citizen-Centred Service and B. Marson Co-located/Virtual Collaboration • Ottawa City Hall Government Service Centre • Texas.Gov Integrated Management, Individual Ownership • Canada Business Service Centres; • Service Tasmania Utility and Single ISD Dept. Models • Singapore BizFile • Service Canada • Australia Centrelink • Service New Brunswick • New York 311
  • 57. Overcoming the Barriers to Integrated Service Delivery  Political and Public Service Leadership  Perfecting Partnerships  Establishing the governance framework  Integrating IT Systems and Processes  Marketing one-stop services to Citizens Overcoming the Barriers to Integrated Channel Delivery (ICD)  Restructuring organizations to provide for integrated management of the channels  Integrating channels to achieve consistency and inter-operability
  • 58. Achieving Excellence in One-Stop Service Delivery- Lessons Learned Service Delivery1. Make Sure We Understand Service Citizens and Businesses Needs 2. It is Not Easy: Integrating service delivery across departments and jurisdictions is a new and difficult challenge in public management. But other countries have already done it, and have overcome the problems and have experience to share. 3. There are Necessary Conditions: To succeed, political leaders and central agencies must provide the political, bureaucratic and financial leadership to achieve horizontal service delivery in a vertical service universe. Public Sector Executives need to learn about the management of one-stop service delivery and build OSSCs Communities of Practice. 4. It will Take Time: The stronger the political leadership, the shorter the time needed to implement one-stop service delivery (for example, one-stop for business services in Singapore and Hong Kong). Streamlining regulations and processes across agencies is essential to success but takes time. 5. New Governance Arrangements will be Needed over Time: But
  • 59. Research on International Best Practices and Issues in Creating One-Stop Services (Available at: www.iccs-isac.org)
  • 60. Part Four Emerging International Collaboration Among Governments to Promote Sharing, Benchmarking and Service Excellence
  • 61. The Institute for Citizen Centred Service in Canada is a World Centre for Research, Tools and Best Practices in Citizen-Centred Service (www.iccs-isac.org)
  • 62. 62 Accenture on the Role of the Institute for Citizen Centred Service Around the World “The Institute for Citizen-Centred Service, works with governments across Canada and around the world to improve citizen satisfaction with public sector service delivery..…Canada's focus on self- examination and its relentless pursuit of user feedback have allowed it to continue to build what is clearly one of the world-leading customer-focused government programs…setting the standard for the rest of the world." ……Accenture www.iccs-isac.org
  • 63. The Institute for Citizen Centred Service -International Government Partnerships  Canadian Federal, Provincial and Local Governments  United Arab Emirates  New Zealand  Australia  Qatar  Malaysia  Singapore
  • 64. International Collaboration - New Zealand and Canada  Since 2007, Canada and New Zealand have partnered to benchmark and improve public sector services  New Zealand adopted Canada’s Citizens First survey methodology and the Common Measurements Tool  Citizen surveys are conducted quarterly by the State Services Commission, and in addition New Zealand Departments and Agencies use the Common Measurements Tool to track and improve their own clients’ satisfaction.  Use of CMT allows New Zealand Departments to benchmark their performance against Canadian
  • 65. New Zealand- Surveying Citizens and Using the Results to Drive Service Improvement Quarterly Kiwis Count 2012-2015
  • 66. New Zealand- Satisfaction Scores are Rising
  • 67. NEW ZEALAND POLICE: SERVICE SATISFACTION IMPROVEMENT (2008-2014)
  • 68. NZ POLICE: MEASURING AND IMPROVING CITIZEN TRUST AND CONFIDENCE (2008-2014)
  • 69. New Zealand Police Trust Scores have Improved by 10% in 5 Years  Others: BC Government, Peel Region, Calgary Police, Ont. PS 2009 73% CMT 2008 79% 2013 69% 2005 IMPROVING PUBLIC TRUST AND CONFIDENCE IN THE NEW ZEALAND POLICE 2005: Values and Ethics Problems Damage Public Trust in the Police
  • 70. BENCHMARKING SERVICE PERFORMANCE NATIONALLY AND INTERNATIONALLY (Institute for Citizen Centred Service, Toronto, Benchmarking Service (www.iccs-isac.org) 83% Client Satisfaction Royal Canadian Mounted Police 95% Client Satisfaction Service British Columbia 92% Client Satisfaction (Best Public Sector Call Centre) 84% Citizen Satisfactio n New Zealand Police
  • 71. NEW ZEALAND GOVERNMENT SERVICE SATISFACTION AND TRUST: MEASUREMENT AND IMPROVEMENT
  • 72. International Collaboration: Australia and Canada  Australia and Canada have collaborated for many years on good practices in service delivery, including exchanges between Service Australia and Service Canada.  Australian States and cities including Queensland and South Australia have adopted Canada’s Common Measurements Tool, which allows departments and agencies to benchmark their results with other states and with Canadian Provinces through the Benchmarking Centre at the Institute for Citizen centres Service
  • 73. Service South Australia- Using Client Feedback to Promote Excellence in One-Stop Client Satisfaction (Using the ICCS Common Measurements Tool) 84% 58% IN 2 YEARS
  • 74. Using the Drivers to Achieve Service Excellence in Client Satisfaction 211 Ontario- One Stop Social Services Service British Columbia Service Canada Offices International Benchmarking of Excellence in Client Satisfaction in One-Stop Services Australia Centrelink Call Centre % Client Satisfaction
  • 75. International Collaboration: Canada and the United Arab Emirates  Best Practices Study Tours to Canada  Delivery of the Certified Service Manager program in Abu Dhabi by the Institute for Citizen Centred Service.
  • 76. International Collaboration: Canada and Malaysia  Partnership agreement between MPC and the Institute for Citizen Centred Service  MPC Best Practices Study Tours to Canada  Collaboration to organize the Global Forum Conference on Excellence in One-Stop Service in Kuala Lumpur  Measurement and International Benchmarking using Canada’s Common Measurements Tool
  • 78. APO-Canada Collaboration  APO’s 2010 Study Tour to Canada examined innovations in Citizen-centred Service. Several countries adapted the innovations that were seen in Canada.
  • 79. Potential Next Steps in International Collaboration on Citizen-Centred Service  Expanding APO’s role in Asia to promote citizen- centred service, and service excellence  Creation of expanded International Partnerships & Communities of Practice to promote:  One-stop services  Measurement and Benchmarking  Service Excellence  Sharing of Best Practices in Citizen-Centred Service
  • 80. Conclusion: Through Collaboration and New Management Tools We Can Measurably Improve Government Services, Productivity and Public Trust