Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How to make a successful Launch on Product Hunt?
September 7th, 2016
NCE MADE IN FRANCE
MADE IN FRANCE
#PHParis@producthunt_fr
• Timothée Le Quesne, CEO @ Energysquare
• Marwann Al Saadi, Marketer @ Hellojam & ...
E MADE IN FRANCE
#PHParis@producthunt_fr
MADE IN FRANCE
#PHParis@producthunt_fr
PRODUCTHUNT
IN A
KICKSTARTER
CAMPAIGN
WHAT WE WANT TO CHANGE ///
5 /// energysquare - The new wireless charger /// 09/2016
•  Low battery symbol at the end of t...
CURRENT USE ///
6 /// energysquare - The new wireless charger /// 09/2016
•  Most of the time
our devices are
laid on iner...
ENERGYSQUARE TECHNOLOGY ///
7 /// energysquare - The new wireless charger /// 09/2016
•  a sticker plugged in
your device
...
ENERGYSQUARE TECHNOLOGY ///
8 /// energysquare - The new wireless charger /// 09/2016
Patented conductive
charging technol...
9 /// energysquare - The new wireless charger /// 09/2016
Square Two : up to
6 devices charging
at the same time
OUR PRODU...
CONTEXT ///
10 /// energysquare - The new wireless charger /// 09/2016
•  We had just launched a campaign two days before
...
LAUNCH ///
11 /// energysquare - The new wireless charger /// 09/2016
•  Campaign posted at ~11am
•  Just a Gif :
•  And a...
LAUNCH ///
12 /// energysquare - The new wireless charger /// 09/2016
•  Immediately shared the news to 3 networks: NUMA, ...
RESULTS ///
13 /// energysquare - The new wireless charger /// 09/2016
LESSONS LEARNED ///
14 /// energysquare - The new wireless charger /// 09/2016
•  Answer fast to comments
•  Launch early ...
WHY I LOVE PRODUCTHUNT ///
15 /// energysquare - The new wireless charger /// 09/2016
•  Direct link with Hunters
•  Commu...
THANK
YOU.
timothee
@energysquare.co
Q&A
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr
E MADE IN FRANCE
#PHParis@producthunt_fr
September 2016
Birdly - @MarwannAS
How to make a successful launch on Product Hunt?
Summary
1.  What’s Birdly?
2.  Product Hunt Launches
3.  Startup Side Projects
4.  Recommendations
The bridge between and
Birdly
ANALYTICS
Receive smart info &
schedule customized
reports
CUSTOMER INFO
Access customer data
through Slack
SMART A...
Our first Product Hunt Launch
When we launched
200
teams
Results
6.5k
visits
645+
upvotes
Launch Preparation
RESPECT
Hunters are humans...
PREPARATION
Launch time, tagline,
landing page, special
offer...
ENGAGEME...
Product Hunt Trends (simplified)
iOS
Keyboards
Emojis
Slack Bots
Curated
Directories
Messenger
Bots
Pokémon GoBirdly
Reproducing our success
Creating “Backdoors” to our main product
Reproducing our success
Pulling strings? Not useful enough?
So what did we do instead ?
Side Projects as the new marketing
Giving back to the Product Hunt Community
Useful Trendy
Next
Launch
6.3k
upvotes
500
leads
Results
20k
visits
1.1k
upvotes
250
teams
15
articles
PR
3.2kupvotes
835upvotes
528upvotes
1.2kupvotes
In a nutshell
Be Useful
to the PH
Community
Engage
people from
the start
Timing is
key
THANKS!
Complete Report of our first Product Hunt Launch with more detail : bit.ly/birdlyph
Q&A
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr
E MADE IN FRANCE
#PHParis@producthunt_fr
Adrien Montcoudiol
Growth Marketing Advisor & co-Founder @ Mangrove
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr
Q&A
MADE IN FRANCE MADE IN FRANCE
#PHParis@producthunt_fr
E MADE IN FRANCE
#PHParis@producthunt_fr
MADE IN FRANCE
#PHParis@producthunt_fr
Product hunt france - Complete meetup @ numa - 07092016
Product hunt france - Complete meetup @ numa - 07092016
Upcoming SlideShare
Loading in …5
×

0

Share

Download to read offline

Product hunt france - Complete meetup @ numa - 07092016

Download to read offline

Product hunt france - Complete meetup @ numa - 07092016

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Product hunt france - Complete meetup @ numa - 07092016

  1. 1. How to make a successful Launch on Product Hunt? September 7th, 2016 NCE MADE IN FRANCE
  2. 2. MADE IN FRANCE #PHParis@producthunt_fr • Timothée Le Quesne, CEO @ Energysquare • Marwann Al Saadi, Marketer @ Hellojam & ex-Head of Growth @ Birdly • Adrien Montcoudiol, Growth Marketing Advisor & co-Founder @ Mangrove ---------- Friendly chats, pizzas & beers 🍕🍻
  3. 3. E MADE IN FRANCE #PHParis@producthunt_fr MADE IN FRANCE #PHParis@producthunt_fr
  4. 4. PRODUCTHUNT IN A KICKSTARTER CAMPAIGN
  5. 5. WHAT WE WANT TO CHANGE /// 5 /// energysquare - The new wireless charger /// 09/2016 •  Low battery symbol at the end of the day •  The lack of convenience in current charging solutions
  6. 6. CURRENT USE /// 6 /// energysquare - The new wireless charger /// 09/2016 •  Most of the time our devices are laid on inert surfaces : tables, nightstand, etc…
  7. 7. ENERGYSQUARE TECHNOLOGY /// 7 /// energysquare - The new wireless charger /// 09/2016 •  a sticker plugged in your device •  a pad connected to an outlet +
  8. 8. ENERGYSQUARE TECHNOLOGY /// 8 /// energysquare - The new wireless charger /// 09/2016 Patented conductive charging technology
  9. 9. 9 /// energysquare - The new wireless charger /// 09/2016 Square Two : up to 6 devices charging at the same time OUR PRODUCTS /// Square One : up to 4 devices charging at the same time
  10. 10. CONTEXT /// 10 /// energysquare - The new wireless charger /// 09/2016 •  We had just launched a campaign two days before •  Strong start but slowing down •  Mission of the day: get more backers •  I already had a PH account
  11. 11. LAUNCH /// 11 /// energysquare - The new wireless charger /// 09/2016 •  Campaign posted at ~11am •  Just a Gif : •  And a short “creator post”
  12. 12. LAUNCH /// 12 /// energysquare - The new wireless charger /// 09/2016 •  Immediately shared the news to 3 networks: NUMA, Paristech Entrepreneurs, Friends&Familly •  40 UpVotes in 20 minutes •  Trending right now •  #1 in Tech •  Top 3 in Today’s popular •  US wakes up •  Natural traffic : 200+ UpVotes in ~4 hours •  Nothing left to do but answering questions
  13. 13. RESULTS /// 13 /// energysquare - The new wireless charger /// 09/2016
  14. 14. LESSONS LEARNED /// 14 /// energysquare - The new wireless charger /// 09/2016 •  Answer fast to comments •  Launch early in the day •  The 1st hour is key •  Use your networks •  If you can, use a Gif •  Work your tagline
  15. 15. WHY I LOVE PRODUCTHUNT /// 15 /// energysquare - The new wireless charger /// 09/2016 •  Direct link with Hunters •  Community of tech enthusiasts •  Participating community •  New ideas & contacts •  Press •  PH Team available and receptive
  16. 16. THANK YOU. timothee @energysquare.co
  17. 17. Q&A MADE IN FRANCE MADE IN FRANCE #PHParis@producthunt_fr
  18. 18. E MADE IN FRANCE #PHParis@producthunt_fr
  19. 19. September 2016 Birdly - @MarwannAS How to make a successful launch on Product Hunt?
  20. 20. Summary 1.  What’s Birdly? 2.  Product Hunt Launches 3.  Startup Side Projects 4.  Recommendations
  21. 21. The bridge between and
  22. 22. Birdly ANALYTICS Receive smart info & schedule customized reports CUSTOMER INFO Access customer data through Slack SMART ALERTING Get warned when something abnormal happens TEAM MOTIVATION Celebrate closed deals & make business more transparent.
  23. 23. Our first Product Hunt Launch
  24. 24. When we launched
  25. 25. 200 teams Results 6.5k visits 645+ upvotes
  26. 26. Launch Preparation RESPECT Hunters are humans... PREPARATION Launch time, tagline, landing page, special offer... ENGAGEMENT Reach out to Numa alumni, Slack communities, answer comments, ask for help... TIMING Surf trends, launch when the topic is still hot...
  27. 27. Product Hunt Trends (simplified) iOS Keyboards Emojis Slack Bots Curated Directories Messenger Bots Pokémon GoBirdly
  28. 28. Reproducing our success Creating “Backdoors” to our main product
  29. 29. Reproducing our success Pulling strings? Not useful enough?
  30. 30. So what did we do instead ?
  31. 31. Side Projects as the new marketing
  32. 32. Giving back to the Product Hunt Community Useful Trendy Next Launch
  33. 33. 6.3k upvotes
  34. 34. 500 leads Results 20k visits 1.1k upvotes 250 teams 15 articles
  35. 35. PR
  36. 36. 3.2kupvotes 835upvotes 528upvotes 1.2kupvotes
  37. 37. In a nutshell Be Useful to the PH Community Engage people from the start Timing is key
  38. 38. THANKS! Complete Report of our first Product Hunt Launch with more detail : bit.ly/birdlyph
  39. 39. Q&A MADE IN FRANCE MADE IN FRANCE #PHParis@producthunt_fr
  40. 40. E MADE IN FRANCE #PHParis@producthunt_fr
  41. 41. Adrien Montcoudiol Growth Marketing Advisor & co-Founder @ Mangrove MADE IN FRANCE MADE IN FRANCE #PHParis@producthunt_fr
  42. 42. Q&A MADE IN FRANCE MADE IN FRANCE #PHParis@producthunt_fr
  43. 43. E MADE IN FRANCE #PHParis@producthunt_fr MADE IN FRANCE #PHParis@producthunt_fr

Product hunt france - Complete meetup @ numa - 07092016

Views

Total views

144

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

3

Shares

0

Comments

0

Likes

0

×