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Scent Marketing Is
Good for Your Health
“Mind Control at Retail” Seminar
Consumer Healthcare Products Association
Septembe...
The importance of smell
Consumers were asked which of their
senses were the most important when
recognizing brands
0%
10%
...
What’s going on inside your
customer’s brain?
Sensory input comes in
at a rate of 11 million
bits of information per
secon...
hippocampus
Why the sense of smell is so powerful
“With all of the other
senses, you think
before you respond,
but with sc...
75% of emotions are
generated by smell.
(Bell and Bell 2007)
We are 100 times more
likely to remember
something that we sm...
Scent has been shown to impact how consumers:
Evaluate
products
Decide to
buy a
product
Spend
money &
time
Feel
www.thinks...
Scent boosts sales
Grocery - sales
tripled when
ambient scent was
added.
Restaurant - 15%
more time and 20%
more money spe...
What do you feel when you smell…?
= alert, bracing, sharp, energized
= comfort, trust, reliability
= clean, happy, energet...
The growth in alternative
medicine
Increasing number of
products and brands
competing for customers
Green movement and
emp...
Scent possibilities at multiple customer
touch points
Brand or
Product
Product
fragrance
& flavor
POS shelf or
display sce...
The smell-taste link
Flavor is 70% smell and
only 30% taste
Enhancing the smell of
your product can make
it more palatable...
Making a difference where it counts
70% of purchase
decisions are made
in the store, and 50%
in the aisle.
39% of consumer...
Make your packaging work for you
What is this
medicine going to
taste like?
I hope it doesn’t
smell bad!
I like that flavo...
Scented packaging methods
Packaging can be scented in many
different ways:
– Labels
• Scratch ‘n sniff
• Rub n’ sniff
– Ca...
Draw consumers’
attention
Stimulate impulse
purchases
Encourage tries by
first time buyers
Final push to get
them to choos...
POS scenting can save you money
Using scent marketing
can help CPG companies
and retailers save
money by removing the
need...
Small scent diffusers can be
attached to shelves or
incorporated into cardboard
POS displays and racks
• Timer activated
•...
Scented advertising
“Half the money I spend
on advertising is wasted;
the trouble is, I don’t
know which half.”
John Wanam...
Your turn…
How can you
use the power
of scent to:
Increase sales
Reinforce your
brand
Enhance
customer
experience
Preview ...
What are you waiting for? It’s time to
• World-renowned sensory marketing expert, quoted
in Bloomberg Businessweek, Advert...
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Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 1 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 2 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 3 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 4 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 5 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 6 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 7 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 8 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 9 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 10 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 11 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 12 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 13 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 14 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 15 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 16 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 17 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 18 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 19 Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing Slide 20
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Scent marketing can significantly boost your sales and strengthen your branding in over the counter medicine, personal care and healthcare categories. Learn how it can encourage first time trials, invigorate iconic brands, reduce spillage from open containers and improve the customer experience.

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Selling More Over the Counter Medicine & Healthcare Products with Scent Marketing

  1. 1. Scent Marketing Is Good for Your Health “Mind Control at Retail” Seminar Consumer Healthcare Products Association September 12, 2012
  2. 2. The importance of smell Consumers were asked which of their senses were the most important when recognizing brands 0% 10% 20% 30% 40% 50% 60% Sight Smell Sound Taste Touch www.thinksensory.com
  3. 3. What’s going on inside your customer’s brain? Sensory input comes in at a rate of 11 million bits of information per second. Our conscious brain can only process at best, 40 bits of information per second. www.thinksensory.com
  4. 4. hippocampus Why the sense of smell is so powerful “With all of the other senses, you think before you respond, but with scent, your brain responds before you think.” (Vlahos, 2007) Smell is directly connected to the emotional & memory centers of the brain. (Herz 2002) Scent marketing can be effective even when it is under the conscious level of awareness. (Li, et al. 2007) www.thinksensory.com
  5. 5. 75% of emotions are generated by smell. (Bell and Bell 2007) We are 100 times more likely to remember something that we smell than something that we see, hear or touch. (Vlahos 2007) Scent touches us in lasting ways www.thinksensory.com
  6. 6. Scent has been shown to impact how consumers: Evaluate products Decide to buy a product Spend money & time Feel www.thinksensory.com
  7. 7. Scent boosts sales Grocery - sales tripled when ambient scent was added. Restaurant - 15% more time and 20% more money spent in a scented environment versus non-scented. Retail clothing store - sales almost doubled on days when a scent was used. www.thinksensory.com
  8. 8. What do you feel when you smell…? = alert, bracing, sharp, energized = comfort, trust, reliability = clean, happy, energetic, fresh = calm, relaxed, soothing www.thinksensory.com
  9. 9. The growth in alternative medicine Increasing number of products and brands competing for customers Green movement and emphasis on natural ingredients www.thinksensory.com Use of scent in OTC marketing supported by:
  10. 10. Scent possibilities at multiple customer touch points Brand or Product Product fragrance & flavor POS shelf or display scenting Scented packaging plastic, box or label Bus shelters, promos and events Scented direct mail, coupons & ads www.thinksensory.com
  11. 11. The smell-taste link Flavor is 70% smell and only 30% taste Enhancing the smell of your product can make it more palatable to consumers Use iconic flavor/smells in marketing to reinforce your brand www.thinksensory.com
  12. 12. Making a difference where it counts 70% of purchase decisions are made in the store, and 50% in the aisle. 39% of consumers choose a brand to purchase while in the store. Almost 30% buy in a category they didn’t plan to buy. * Research by Miller Zell and OgilvyAction www.thinksensory.com
  13. 13. Make your packaging work for you What is this medicine going to taste like? I hope it doesn’t smell bad! I like that flavor/ smell. I’ll definitely buy this (and again and again)! www.thinksensory.com
  14. 14. Scented packaging methods Packaging can be scented in many different ways: – Labels • Scratch ‘n sniff • Rub n’ sniff – Canister insert – Integrated into material • Cardboard box or blisterpack • Plastic container – Caps, covers and openings www.thinksensory.com
  15. 15. Draw consumers’ attention Stimulate impulse purchases Encourage tries by first time buyers Final push to get them to choose you over a competitor Scenting at the point of sale What to choose…? www.thinksensory.com
  16. 16. POS scenting can save you money Using scent marketing can help CPG companies and retailers save money by removing the need for costly self- sampling of scent Reduce spills, drips and damaged product www.thinksensory.com
  17. 17. Small scent diffusers can be attached to shelves or incorporated into cardboard POS displays and racks • Timer activated • Motion activated • Continuous • User activated Point of sale scent methods www.thinksensory.com
  18. 18. Scented advertising “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker According to a study, scented print ads were read almost 20% more than non-scented ads. (GfK MRI Starch Advertising Research 2012) www.thinksensory.com
  19. 19. Your turn… How can you use the power of scent to: Increase sales Reinforce your brand Enhance customer experience Preview flavors ? ? ?
  20. 20. What are you waiting for? It’s time to • World-renowned sensory marketing expert, quoted in Bloomberg Businessweek, Advertising Age, AdWeek, Forbes and many other media • Scientifically proven methodologies tailored to your real world business • Our systems are risk-free. We are the only sensory marketing company that guarantees ROI. www.thinksensory.com
  • BridgetRiley7

    Nov. 28, 2021
  • PheromoneIOU

    Nov. 6, 2017
  • AmirFazli1

    Sep. 13, 2017

Scent marketing can significantly boost your sales and strengthen your branding in over the counter medicine, personal care and healthcare categories. Learn how it can encourage first time trials, invigorate iconic brands, reduce spillage from open containers and improve the customer experience.

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