Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Finding Readers for Your Blog

2,280 views

Published on

A presentation by Darren Rowse on finding readers for blogs. Presented at Melbourne ProBlogger Blog Training Day.

Published in: Technology
  • Be the first to comment

Finding Readers for Your Blog

  1. 1. Finding Readers
  2. 2. What was Your Biggest Day of Traffic? Why did it Happen?
  3. 3. Which Readers?
  4. 4. Knowing WHO you want to Read Informs: • Content Strategy • Promotional Strategy • Community Strategy • Monetization Strategy
  5. 5. Reader Profiles
  6. 6. Reader Profile #1
  7. 7. Reader Profile #2
  8. 8. Reader Profile #3
  9. 9. Reader Profiles • Demographics • Needs/Challenges • How they Use the Web • Motivations for Reading • Experience Level • Dreams • Financial Situation
  10. 10. Knowing WHO you want to Read Informs: • Content Strategy • Promotional Strategy • Community Strategy • Monetization Strategy
  11. 11. Principles of Finding Readers
  12. 12. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts
  13. 13. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found
  14. 14. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog
  15. 15. Build a ‘Home Base’
  16. 16. Outpost Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost ProBlogger.net
  17. 17. Outpost
  18. 18. Outpost
  19. 19. Outpost
  20. 20. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog
  21. 21. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe
  22. 22. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have
  23. 23. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog
  24. 24. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog
  25. 25. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events
  26. 26. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events
  27. 27. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing
  28. 28. RSS 27% Email 73%
  29. 29. Reader Welcome Subscribes Email Promotion Weekly Weekly Update Update Weekly Weekly Update Update Themed Email Cycle at Themed Update digital-photography-school.com Update Weekly Weekly Update Update Weekly Weekly Update Update Promotion
  30. 30. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing
  31. 31. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing • Persist
  32. 32. Principles of Finding Readers • Choose Popular Topics for your Blog and Posts • Build Something Worth Being Found • Get Off Your Blog • Build Anticipation - Give Readers a Reason to Subscribe • Start with the Readers You Have • Build a Sticky Blog • Content Events • Use familiar Technologies for subscribing • Persist • Promote but not too much
  33. 33. Promote.... but not too much
  34. 34. Techniques for Finding Readers • Guest Posting • Social Media Sites • Youtube • SEO • Forums • Pitch other Bloggers • Leverage other online and offline presence • Participate in memes and projects of others • Blogging/Web Communities • Competitions and Awards • Speaking at Events and workshops online/offline
  35. 35. Techniques for Finding Readers • Blog Alliances • Present Workshops • Develop Reports/Whitepapers • Incentivise Subscriptions • Interview Someone/Be Interviewed • Comment on others Blogs • Comment on Readers Blogs • Promote ‘posts’ or ‘landing pages’ not just your ‘blog’ • Advertise (SU, FB, Myspace) • Submit stories to media/press releases • Anticipate big events (search traffic) • Press Releases
  36. 36. Questions?

×