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Innovative ways of promoting responsible gambling    awareness to Victorian Aboriginal CommunitiesPresenters: Kathy Nichol...
Acknowledgements of  Land and People
VACSAL ABORIGINAL GAMBLING AWARENESS SERVICE                   (VAGAS)  VAGAS has been set up because too many  of our Abo...
VAGAS Programfunded by the Victorian Responsible Gambling Foundation (VRGF)two Aboriginal Community Educators (male and ...
VAGAS logo
Victorian Responsible Gambling                    Foundation• Commenced as an independent statutory authority on 1 July 20...
Design of consultation• Agreement reached on which organisations should  participate in the project and their respective r...
Aboriginal Community Focus GroupsVAGAS were given funding to consult the Victorian  Aboriginal Communities for in put into...
Community Feedback from Focus Groups• “I feel it’s a big issue in the community. The tell tale signs  come back to people ...
Reporting Outcomes from Focus GroupsRevealed that:      messages focusing directly on problem       gambling would be avo...
Reporting Outcomes from Focus GroupsRevealed that: the messages should be conveyed visually   there should not be too mu...
www.mobday.vic.gov.au
Playground Fun        Picnic outdoors     Let’s Play Basketball      Play-time Outside Footy in the Park                  ...
Distribution and PromotionMaterials will be distributed to:       –   Aboriginal Organisations such as co-ops, health cent...
Questions & Discussion        kathy.nicholls.vacsal.org.au     michael.saunders@vacsal.org.au jo.argent@responsiblegamblin...
Mob Day - Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal communities
Mob Day - Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal communities
Mob Day - Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal communities
Mob Day - Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal communities
Mob Day - Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal communities
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Mob Day - Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal communities

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A partnership between the Victorian Responsible Gambling Foundation and the VACSAL Aboriginal Gambling Awareness Service to create a new range of communication materials for Aboriginal communities in Victoria.

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Mob Day - Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal communities

  1. 1. Innovative ways of promoting responsible gambling awareness to Victorian Aboriginal CommunitiesPresenters: Kathy Nicholls, Michael Saunders (VAGAS) Jo Argent (VRGF)
  2. 2. Acknowledgements of Land and People
  3. 3. VACSAL ABORIGINAL GAMBLING AWARENESS SERVICE (VAGAS) VAGAS has been set up because too many of our Aboriginal Community are being affected by the harm that gambling can create – the impact is being felt by Aboriginal families and communities, particularly Aboriginal children and youth.
  4. 4. VAGAS Programfunded by the Victorian Responsible Gambling Foundation (VRGF)two Aboriginal Community Educators (male and female) cover the state of Victoriaprovide Gambling awareness information and educational materials to the Victorian Aboriginal Communities
  5. 5. VAGAS logo
  6. 6. Victorian Responsible Gambling Foundation• Commenced as an independent statutory authority on 1 July 2012.• Aims to reduce the prevalence and harms of problem gambling and to help those who choose to gamble, to do so responsibly.• Our functions include: – counselling services – community education and campaigns – research – Gambling Information Resource Office (GIRO).• Visit www.responsiblegambling.vic.gov.au Page 7
  7. 7. Design of consultation• Agreement reached on which organisations should participate in the project and their respective roles• VAGAS were involved every step of the way: – helped plan the consultation strategy – collaborated with the creative agency on a written discussion guide – facilitated regional consultations and hosted a workshop the creative agency facilitated to bring it all together – recruited talent for photo shoot – helped write all copy Page 8
  8. 8. Aboriginal Community Focus GroupsVAGAS were given funding to consult the Victorian Aboriginal Communities for in put into the communication materials.- Held Community Focus Groups Views and experiences of gambling  messages would be most effective  the best methods for delivering these messages to the Aboriginal Communities
  9. 9. Community Feedback from Focus Groups• “I feel it’s a big issue in the community. The tell tale signs come back to people accessing the community support program for food parcels because of gambling issues”.“People need more education about what gambling can do to you. Even Koorie workers don’t really understand the impacts of gambling on the family or why they might keep gambling”.
  10. 10. Reporting Outcomes from Focus GroupsRevealed that: messages focusing directly on problem gambling would be avoided by most Aboriginal people due to shame, stigma and denial messages should be to encourage healthy lifestyle activities
  11. 11. Reporting Outcomes from Focus GroupsRevealed that: the messages should be conveyed visually there should not be too much reading materials materials should be attractive and engaging Materials should feature photographs of Victorian Aboriginal people websites and referral numbers should included for easyaccess and assistance
  12. 12. www.mobday.vic.gov.au
  13. 13. Playground Fun Picnic outdoors Let’s Play Basketball Play-time Outside Footy in the Park Relax outdoors and Basketball is a team A push on the swing Playing outside makes Enjoy a kick in the share a feed with sport and good at the playground it a Special time Park with the kids. the Mob exercise One of them could be the next Footy Hero Kick to Kick My Culture Bush Walk with Quality time Musical tunes Elders Passing down theCaring for Country. Showing the Little Growing up and Kicking the Footy in knowledge to the nextLearning to respect Ones new skills learning Music the Park with my Cuz generationthe environment
  14. 14. Distribution and PromotionMaterials will be distributed to: – Aboriginal Organisations such as co-ops, health centres etc – Aboriginal progams e.g. Closing the Health Gap and the Koorie Justice – Mainstream community centres – Gambler’s Help services – Gaming venue restroomsVia: – VAGAS – Gambler’s Help community educators – Convenience AdvertisingPromotion:• Mob Day Events / Mob Day event guide• Media Page 19
  15. 15. Questions & Discussion kathy.nicholls.vacsal.org.au michael.saunders@vacsal.org.au jo.argent@responsiblegambling.vic.gov.au

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