Emerging trends in online gambling within Australia

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Dr Sally Gainsbury
Post Doctoral Research Fellow, Southern Cross University

Presentation given on 23 May 2011 at "The New Game: Emerging technology and responsible gambling" forum hosted by the Victorian Government's Office of Gaming and Racing as part of Responsible Gambling Awareness Week 2011.

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Emerging trends in online gambling within Australia

  1. 1. Dr. Sally Gainsbury Victorian Responsible Gambling Awareness Week Forumcentre for gambling education & research May 23, 2011
  2. 2.  Current global state of Internet gambling and sports betting Australian Internet sports betting Online sports betting and problem gambling Future trends, developments and recommendations Centre for Gambling Education & Research
  3. 3. centre for gambling education & research
  4. 4.  2,319 Internet gambling sites available in March 2011 92% of English-language sites accept play from Australia 199 different forms of payment Internet gambling is highly accessible Centre for Gambling Education & Research
  5. 5. 2% 1% 17% 32% 4% 18% 21%Casino PokerSports/race book LotteryBingo Skill gameBetting exchange Centre for Gambling Education & Research
  6. 6. Of the 79 jurisdictions the major providers – and # of sites - are:1. Malta – 4602. Netherlands Antilles – 2993. Gibraltar – 2914. Costa Rica - 2025. Kahnawake – 183 13th largest6. United Kingdom – 1177. Alderney – 104 provider8. Antigua & Barbuda - 659. Cyprus - 62 worldwide10. Italy 6211. Isle of Man – 4412. Panama - 3813. Australia -3214. United States - 29 Centre for Gambling Education & Research
  7. 7.  Annual growth of10-20% Sports betting estimated to be 41% of total online market Internet gambling represents 5-10% of global gambling marketGross Gaming yield (US$ million)45,00040,00035,00030,00025,00020,00015,00010,000 5,000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Centre for Gambling Education & Research
  8. 8.  Bookmaker ◦ Fixed odds on bets ◦ spreadline & moneyline Pari-mutuel betting ◦ Proportional distribution of winning bets (less commission) Exchange betting ◦ Players match each others bets (less commission) Gamblers transfer funds using credit card or electronic payment to an account used to place bets Centre for Gambling Education & Research
  9. 9. centre for gambling education & research
  10. 10.  Interactive Gambling Act (2001) Interactive wagering & lotteries legal State-based policy & regulation Productivity Commission recommended legalisation Ongoing issues for regulatory consideration Centre for Gambling Education & Research
  11. 11.  1-4% Australians gamble online each year 30% of those with Internet access Sports betting is the fastest growing form of gambling Centre for Gambling Education & Research
  12. 12. Example: Tabcorp AUD$678 million expenditure in Q1&2 2009 18% annual increase 10% of the value of all bets wagered in 2010 Centre for Gambling Education & Research
  13. 13.  Industry estimates $968 million spent on offshore casino, poker and bingo sites in 2010 ◦ 1/3 on poker sites $611 million spent on online sports betting 2011 ◦ Increase of 230% from 2006 Considerable amounts are likely being spent on offshore sports wagering sites Centre for Gambling Education & Research
  14. 14. Preliminary Resultscentre for gambling education & research
  15. 15. Centre for Gambling Education & Research
  16. 16.  95% male 40% 67% married or living 35% 34.8% 34.4% with partner 30% 26% completed high school 25% 29% completed 1 or 20% 17.6% more university degrees 15% 65% employed full time 9.6% 16% earn >$150,000 Preliminary Results 10% 6.0% 5% 74.3% have placed 0% sports bets online 18-24 25-34 35-49 50-64 65+ (n=903) Centre for Gambling Education & Research
  17. 17. interactive tv 1% telephone 11% Internet - mobile 22%Internet - computer 75% Preliminary Results land-based 29% 0% 20% 40% 60% 80% Centre for Gambling Education & Research
  18. 18.  More likely to be male than non-Internet sports bettors (87% vs. 67%) In the general population, men are 3 times more likely to have placed a bet online than women (3.8% vs. 1.3%)Roy Morgan Research Preliminary Results Centre for Gambling Education & Research
  19. 19.  More likely to earn >$150,000 Preliminary Results Centre for Gambling Education & Research
  20. 20.  81% gamble from home70% 61.6%60%50%40% 28.7%30%20% 8.5%10% Preliminary Results 1.2%0% 6am – 12pm – 6pm - midnight 12pm 6pm midnight – 6am Centre for Gambling Education & Research
  21. 21. Preliminary ResultsCentre for Gambling Education & Research
  22. 22. Preliminary Results Centre for Gambling Education & Research
  23. 23. Factor Percentage general reputation 35 payout rates 33 monetary deposits safe and wins paid out 30 in timely fashion bonuses/provision of monetary incentives 13 to play legality 13 better game experience/interface 12 country the site is based in 12 Preliminary Results recommendation from friend(s) software used 10 10 fairness of games 6 larger range of games 6 Centre for Gambling Education & Research
  24. 24. Factor Percentagedont have to drive anywhere or leave the house 6224 hour availability/convenience 54no crowds 35greater privacy/anonymity 33no unpleasant people 33more physically comfortable 32higher payout rates (better odds, lower potential 27losses)less noise 22interesting/exciting games) 21less smoke Preliminary Resultsbetter game experience (higher speed of play, more 14 12leisurely speed of play, moreable to smoke 7land-based gambling unavailable or illegal 2 Centre for Gambling Education & Research
  25. 25. Factors Percentagetoo convenient 38easier to spend more money 34poorer social atmosphere (no crowds, too isolating) 20more addictive 17worry about monetary deposits being safe and/or having 13wins paid out in timely fashionpoorer physical atmosphere (lacks the lights and noise of 12a real casino, etc.)poorer game experience (not as fun, etc.) 11difficulty verifying fairness of games 11lack of face-to-face contact makes betting more difficult 7 Preliminary Resultsdifficulty excluding underage gamblers 4Illegality 3 Centre for Gambling Education & Research
  26. 26. centre for gambling education & research
  27. 27.  Research shows higher rates of problem gambling among Internet gamblers Increasing number of Internet gamblers and sports bettors presenting for treatment Features that lead to problem gambling ◦ Accessibility and convenience ◦ Comfort ◦ Solitary play ◦ Affordability ◦ Anonymity ◦ Immersive interface ◦ Electronic payments Centre for Gambling Education & Research
  28. 28. Preliminary ResultsCentre for Gambling Education & Research
  29. 29. Wood & Williams (2009) Centre for Gambling Education & Research
  30. 30.  Internet sports gamblers more likely to report problems with Internet gambling ◦ 33% of Internet gamblers Non-Internet gamblers more likely to report problems with land-based gambling ◦ 52% of non-Internet gamblers ◦ 23% of Internet gamblers Preliminary Results Centre for Gambling Education & Research
  31. 31.  21% admitted gambling problems 68% had problems before gambling online 16% had disrupted sleep 10% had disrupted eating Preliminary Results (credit 19% spent more $ using electronic means cards, bank transfers) Centre for Gambling Education & Research
  32. 32. centre for gambling education & research
  33. 33.  consolidation more non-traditional gambling brands entering the market more land-based gaming brands entering the market more targeting of growth markets greater efforts to hold onto existing players more innovation/production of offerings and formats Centre for Gambling Education & Research
  34. 34.  more sports and types of bets better security increasing use of social media increasing relationship with television increasing use of sponsorship investment in better systems and platforms Centre for Gambling Education & Research
  35. 35.  Further research required Collaboration between industry, government and researchers Responsible gambling strategies should be developed and promoted Education of Australian public about potential harm from online gambling Centre for Gambling Education & Research
  36. 36.  Menzies Foundation for supporting research Roy Morgan Research for sharing data Wood & Williams for use of online survey Ethel Harris (University of Sydney) for modifications to online survey Prof. Alex Blaszczynski, Prof. Nerilee Hing & Dr. Robert Wood for collaboration Participating organisations that host links to survey Centre for Gambling Education & Research
  37. 37. Dr. Sally GainsburyPost Doctoral Research FellowCentre for Gambling Education & ResearchSouthern Cross UniversityEmail: sally.gainsbury@scu.edu.auWebsite: http://works.bepress.com/sally_gainsbury/ Centre for Gambling Education & Research

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