Satellite Media Tour calendar from MultiVu

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A co-op tour is a satellite media tour featuring two to four participants focusing on a particular topic or event, such as fitness, beauty, personal finance or sports. This calendar shows the current schedule of upcoming events.

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Satellite Media Tour calendar from MultiVu

  1. 1. Content January - December 2014 MultiVu’s Multimedia Broadcast Co-op Tours provide premium multimedia news delivery platforms which are designed to provide the most value for your PR video dollars and the best Co-op ROI in the industry. Co-op Tour Features: Seven-hour window for TV, radio station and Internet bookings Live webcast of the entire tour. Watch from your desktop! Recording of a generic interview segment Participation is limited to a minimum of three and maximum of four sponsors per Co-op Premium positioning available A Co-op project manager – to facilitate the Co-op process First report of the broadcast generated 24 hours after the tour No additional food styling costs for food-related tours Opportunity to speak with the co-op spokesperson prior to the tour Weekly usage reports with viewership figures based on Nielsen data Two station and two strategic placement airchecks to use in marketing efforts Strategic placement of generic interview segment via News Update/ION and The Daily Buzz and via more than 40 online portals Photo on The Reuters Sign* in Times Square Secure a qualified spokesperson for each of the Co-op SMT broadcasts Customizable co-ops available upon request Co-op SMT Spokesperson Please note: The spokespeople are subject to change. Strategic Placements In an effort to help generate significant broadcast coverage of each Co-op, we will provide strategic placements via News Update/ION and The Daily Buzz. News Update/ION (Audience 3+ Million) News Update is a syndicated news show that airs a variety of consumer and health stories. The show airs on approximately 150 ION and Independent affiliates nationwide. The Daily Buzz (Audience 1+ Million) The Daily Buzz is a morning news and variety talk show that airs in 165 markets nationwide, delivering the latest in entertainment, business, technology and fashion as well as news and weather in an informative and fun style. It reaches an audience of over one million viewers. *Distribution to The Reuters Sign in Times Square is provided through a partnership with Times Square2 , a Thomson Reuters alliance. > > > > > > > > > > > > > > > > > Use Co-op Media Tours to help clearly define message points, target markets, develop compelling pitches, book studio time, arrange satellite space and, finally, track and report campaign metrics that prove ROI. engage opportunity everywhere engagement and workflow solutions for PR / IR / CSR / MARKETING (800) 653-5313 | www.prnewswire.com. Copyright © 2014 PR Newswire Association LLC. All Rights Reserved. MultiVu™ Broadcast Co-op Calendar
  2. 2. Additional Services Customized Trade Show Co-op SMTs In an effort to help generate significant broadcast coverage at the top trade shows, we can provide strategic customized Co-op SMT packages to fit your budget as well as your communications and broadcast needs. MultiVuTM Exclusive: Hispanic Multimedia Co-op SMTs In an effort to help generate significant broadcast coverage through out the year, MultiVu’s Latino division has created a customized Hispanic/Latino Co-op SMT calendar to fit your budget as well as your communications and broadcast needs. Internet Photo Distribution Have your photo displayed on The Reuters Sign* in Times Square, New York City and include your photo as a Web-ready element on more than 175 major Web sites. Premium Photo Distribution Transmit your high-res photo(s) via AP Photo Express (AP National Circuit) directly to the media and archive your images for one year in NewsCom and AP Archive databases. This also includes Internet Photo Distribution and display in Times Square. MultiVuTM Multimedia News Release With the MultiVuTM Multimedia News Release, your audience can view digital video, listen to soundbites, view and download photos and documents, and share what they find with friends and colleagues with the click of a button. PR Newswire’s full-national wire transmission to reach 5,700-plus media, 5,000-plus Web sites and PR Newswire for Journalists, PR Newswire’s media-only Web site. Broadcast Co-op Tour Schedule On the next pages, you will find the current Co-op calendar for January to December 2014. Please note, the calendar is subject to change. On average, 15 to 25 local and national television, radio and Internet stations across the country will broadcast each of these segments during their newscasts. Participation is limited to four sponsors per co-op and is determined based on availability and the news value of your message. For more information, contact your MultiVu account executive, or reach a representative at (800) 653-5313 or multivucoops@multivu.com. > > > *Distribution to The Reuters Sign in Times Square is provided through a partnership with Times Square2 , a Thomson Reuters alliance. > > engage opportunity everywhere engagement and workflow solutions for PR / IR / CSR / MARKETING (800) 653-5313 | www.prnewswire.com. Copyright © 2014 PR Newswire Association LLC. All Rights Reserved. Co-op Media Tours deliver your message directly to radio and television audiences in a question and answer format that gets your target audience’s attention. 2014 Broadcast Co-op Calendar
  3. 3. (800) 653-5313 | www.prnewswire.com. Copyright © 2014 PR Newswire Association LLC. All Rights Reserved. SMT Deadline Date DateTitle Spokesperson Location Tour Description Consumer Electronic Show (Jan 8-11) Todd Townsend, Consumer Tech Expert NYC or Las Vegas Latest technology presented at CES Jan ‘14 Dec ‘13 New Year New You Sharon Liao, Health and Nutrition Expert, Kathleen Daelemans, Nutrition Expert or Linda Ciampa, Health Expert NYC Health, nutrition, fitness and wellness tips and products Jan ‘14 Dec ‘13 Cold & Flu Linda Ciampa, Health Expert, Dr. Melody McCloud or Jim Morelli, Pharmacist and Health Expert NYC Tips to survive the cold and flu season Jan ‘14 Dec ‘13 North American International Auto Show (Jan 14-27) Micah Muzio, Kelley Blue Book Detroit Automotive suppliers and exhibitors Jan ‘14 Dec ‘13 Super Bowl Party (Feb 3) Maureen Petrosky, Marc Silverstein or Paulette Mitchell, Food & Entertaining Experts NYC Recipes, beverages & decorations to celebrate the big day Jan ‘14 Dec ‘13 Chicago Auto Show (Feb 9-18) Micah Muzio, Kelley Blue Book NYC or Chicago OEMs, automotive suppliers and exhibitors Feb ‘14 Jan ‘14 Heart Health – American Heart Month Sharon Liao, Health and Nutrition Expert, Kathleen Daelemans or Neva Cochran, Nutritionists NYC Latest improvements in cardiovascular health, including exercise, nutrition, and medication Feb ‘14 Jan ‘14 Taking Care of Taxes Vera Gibbons, Financial Expert NYC The latest consumer tax tips, trends and tools Feb ‘14 Jan ‘14 Valentine’s Day Gift Ideas for Sweethearts, Family & Friends “Savvy Auntie”Gift Trends Expert NYC Gift ideas for all the loves in your life Feb ‘14 Jan ‘14 Mommy Matters Pat Etheridge or Linda Ciampa, Parenting Experts NYC Facts, fiction, tips and tools for new and expectant mothers Feb ‘14 Jan ‘14 Spring Into a Healthier You Kelli Calabrese, Fitness and Nutrition Expert or Sharon Liao, Health and Nutrition Expert NYC Tips on getting back into shape for spring Mar ‘14 Feb ‘14 National Nutrition Month Sharon Liao, Health and Nutrition Expert, Kathleen Daelemans or Neva Cochran, Nutritionists NYC Latest nutrition news, smart foods, beverages, etc. Mar ‘14 Feb ‘14 Spring Spruce Up Martin Amado, HGTV Home & Interior Design Expert or Pat Simpson, Home Improvement Expert NYC Clear out the clutter and organize your home inside and out for spring Mar ‘14 Feb ‘14 Spring Break Travel Trends Stephanie Oswald, Editor in Chief, Travel Girl Magazine or Lisa McElroy, Travel Expert NYC The latest travel tips and trends for spring break travel Mar ‘14 Feb ‘14 Oscar Worthy Party Planning Paulette Mitchell, Maureen Petrosky or Marc Sliverstein, Food & Entertaining Experts NYC Party tips, foods, recipes, beverages and décor Mar ‘14 Feb ‘14 3 2014 Broadcast Co-op Calendar
  4. 4. (800) 653-5313 | www.prnewswire.com. Copyright © 2014 PR Newswire Association LLC. All Rights Reserved. SMT Deadline Date DateTitle Spokesperson Location Tour Description Easter Basket Gift Ideas Danielle Knox & “Savvy Auntie,”Lifestyle Trends & Gift Experts NYC How to customize your basket, games, activities and entertaining ideas Apr ‘14 Mar ‘14 New York International Auto Show Micah Muzio, Kelley Blue Book NYC OEM’s, Automotive suppliers and exhibitors Apr ‘14 Mar ‘14 Go Green for Earth Day Amilya Anonetti, Green Lifestyle Expert or Lynda Lyday, DIY Expert NYC Eco-friendly tips, and tools for a greener home Apr ‘14 Mar ‘14 Spring Car Care/National Car Care Month John Davis, Automotive Experts NYC Automotive tips and products Apr ‘14 Mar ‘14 National Allergy/Asthma Awareness Month Jim Morelli, Pharmacist and Medical Expert, Dr. Melody McCloud or Linda Ciampa RN, Health Expert NYC Tips, tools and the latest news to help tackle allergy and asthma season May ‘14 Apr ‘14 Cinco de Mayo (Bilingual SMT) George Duran, Chef NYC History, activities, food, beverages and decorations May ‘14 Apr ‘14 Mother’s Day Gifts (May 13) Lisa McElroy or “Savvy Auntie,” Gift Trends and Lifestyle Experts NYC Unique gift ideas and how to plan the perfect day for mom May ‘14 Apr ‘14 Memorial Day BBQ Marc Silverstein, Food Network Host & Chef, Bren Herrera & Paulette Mitchell, Food and Entertaining Experts NYC Foods, beverages and activities May ‘14 Apr ‘14 Summer Survival Travel Guide Stephanie Oswald, Editor in Chief, Travel Girl Magazine or Lisa McElroy, Travel Expert NYC Tips to know if you are staying at home, traveling by car or plane Jun or July ‘13 May ‘14 Summer Celebrity Beauty Trends Rebekah George, Fashion & Beauty Expert, Amy Sallinger, Fashion Stylist NYC The latest celebrity beauty trends Jun ‘14 May ‘14 Sizzling Summer Entertaining Maureen Petrosky or Bren Hererra, Chef & Entertaining Experts NYC Tips and tools for a sizzling summer soiree Jun ‘14 May ‘14 Summer Pet Care Steven May, Pet Expert or Dr. Elizabette Cohen, Veterinarian NYC Keeping your pet safe in the heat Jun ‘14 May ‘14 4th of July Celebration Paulette Mitchell Food & Entertaining Expert, Maureen Petrosky Chef & Entertaining Expert, or Marc Silverstein, Food Network Host NYC Foods, beverages and activities Jun ‘14 May ‘14 There’s an App for That! Todd Townsend, Consumer Technology Trends Expert NYC The coolest smartphone Apps unveiled this year Jul ‘14 Jun ‘14 Healthy Summer Entertaining Sharon Liao Health and Nutrition Expert, Kelli Calabrese Nutritionist & Fitness Expert NYC Nutrition tips, foods and beverages Jun or Jul ‘14 May or Jun ‘14 Wedding Checklist Expert TBD NYC Tips on gift-giving etiquette and gift ideas for every wedding category Jun or Jul ‘14 May or Jun ‘14 4 2014 Broadcast Co-op Calendar
  5. 5. (800) 653-5313 | www.prnewswire.com. Copyright © 2014 PR Newswire Association LLC. All Rights Reserved. SMT Deadline Date DateTitle Spokesperson Location Tour Description Busy Moms Survival Guide Pat Etheridge, Parenting Expert, Lisa McElroy or Tara Aronson, Lifestyle and Parenting Expert NYC TIps and tools to help busy moms stay organized Jul or Aug ‘14 Jun or Jul ‘14 College Bound Survival Guide Todd Townsend or Andrew Krasny, Consumer Trends Experts NYC Latest trends and tips for those entering college Jul ‘14 Jun ‘14 Cool Tools for Back to School Andrew Krasny, Consumer Trends Experts or Colleen Burns, “Mom on the Run” NYC Consumer products for kids of all ages Aug ‘14 Jul ‘14 Easy Meal Solutions for Busy Families Maureen Petrosky, Chef or Paulette Mitchell, Chef and Food Expert NYC Quick and easy recipes, beverages and snack ideas Aug ‘14 Jul ‘14 National Preparedness Month Pat Simpson, Home Improvement & Safety Expert NYC Tips on how to be more prepared in the event of an emergency Sept ‘14 Aug ‘14 Crib Notes: Navigating Your Way Through Baby’s First Years Pat Etheridge, Parenting Expert or Linda Ciampi, Health and Parenting Expert NYC Tools to help new moms navigate baby’s first years Sept ‘14 Aug ‘14 Tailgating Party Marc Silverstein, Food Network Host or Paulette Mitchell and Maureen Petrosky, Food & Entertaining Expert s NYC Kick off this season with the latest trends from food and beverages to cars, and consumer electronic devices Sept ‘14 Aug ‘14 Fall Back into Beauty Jeannine Morris or Alexis Wolfer, Beauty & Fashion Trends Experts NYC Top beauty tips, tools and trends Sept ‘14 Aug ‘14 Fall Back into Health and Fitness Kelli Calabrese or Amie Hoff, National Fitness and Nutrition Experts NYC Exercise and nutrition tips and products Sept ‘14 Aug ‘14 Fall Home Alert: Tips for a Green and Efficient Home Pat Simpson, Home Improvement Expert or Martin Amado HGTV Interior Designer and Lifestyle Expert NYC Eco-friendly tips and tools for a greener home and lifestyle Sept ‘14 Aug ‘14 Armed and Ready for the Fall Allergy, Asthma and Cold & Flu Season Jim Morelli, Pharmacist & Medical Expert, Linda Ciampa, RN National Medical Expert or Dr. Melody McCloud NYC How to prevent and ward off cold and flu symptoms Sept ‘14 Aug ‘14 Fall Pet Alert Steven May, Pet Expert or Dr. Elizabette Cohen, Veterinarian NYC Pet products for fun, health and safety Oct ‘14 Sept ‘14 Cyber Security Awareness Michelle Madhok, Online Shopping Trends Expert NYC Latest online secruity tips and trends Oct ‘14 Sept ‘14 Safe and Fun Halloween Tara Aronson Lifestyle & Trends Expert, “Savvy Auntie”Gift Trends Expert, or in between the 2 talents NYC Food, treats, costumes, safety, activities and parties Oct ‘14 Sept ‘14 Winterizing Your Car John Davis, Automotive Expert NYC Auto, tire, emergency kits to help prepare your car for the winter Oct ‘14 Sept ‘14 Winter Beauty Jeannine Morris or Rebekah George, Beauty and Fashion Experts NYC Beauty products that will keep you looking stylish this season Oct ‘14 Sept ‘14 5 2014 Broadcast Co-op Calendar
  6. 6. (800) 653-5313 | www.prnewswire.com. Copyright © 2014 PR Newswire Association LLC. All Rights Reserved. SMT Deadline Date DateTitle Spokesperson Location Tour Description Medicine Cabinet Makeover Jim Morelli, Pharmacist and Medical Expert or Linda Ciampa, RN Health Expert NYC Tips on what to keep and what to throw out Oct ‘14 Sept ‘14 Winterizing Your Home Martin Amado, HGTV Home & Interior Design Expert or Pat Simpson, HGTV Home Improvement Expert NYC Home improvement products that will help prepare your home for the winter months ahead Oct or Nov ‘14 Sept or Oct ‘14 Winter Survival Guide Kelli Calabrese or Sharon Liao, National Health and Fitness Experts NYC Tips on how to prepare yourself and your family for the outdoors Nov ‘14 Oct ‘14 Holiday Home Tara Aronson Home/Lifestyle Expert, Martin Amado HGTV Home & Interior Design Expert NYC Preparing your home for the holidays Nov ‘14 Oct ‘14 Stress-Free Thanksgiving Celebration Maureen Petrosky and Paulette Mitchell Entertaining Experts or Kathleen Daelemans, Nutrition Expert & Chef NYC Foods, beverages and recipes Nov ‘14 Oct ‘14 Holiday Gift Ideas for Everyone and Every Budget Danielle Knox or Drew Krasny, Gift Giving Trends Experts NYC Gifts for everyone on your list Nov ‘14 Oct ‘14 Smart Holiday Travel Solutions Stephanie Oswald, Editor-in- Chief, Travel Girl Magazine or Lisa McElroy, Travel Expert NYC How to travel stress-free this holiday season Nov or Dec ‘14 Oct or Nov ‘14 Cyber Monday Michelle Madhok, Financial and Shopping Trends Expert or Vera Gibbons, Financial Expert NYC The latest online shopping tips, tools and trends Nov ‘14 Oct ‘14 High-Tech Gift Ideas for Kids and Grownups Drew Krasny or Todd Townsend, Consumer Tech Experts NYC The coolest high tech gadgets available this year Nov or Dec ‘14 Oct or Nov ‘14 Holiday Pet Alert Steven May, Pet Expert or Dr. Elizabette Cohen, Veterinarian NYC How to keep your pet healthy during the holidays Dec ‘14 Nov ‘14 Last Minute Holiday Survival Guide Tara Aronson, Lifestyle and Trends Expert or Colleen Burns, “Mom on the Run” NYC Latest gift ideas for every procrastinator Dec ‘14 Nov ‘14 Healthy Holiday Entertaining Kathleen Daelemans or Sharon Liao Health and Nutrition Experts NYC Nutrition tips, foods and beverages Dec ‘14 Nov ‘14 Holiday Parties/ Entertaining Maureen Petrosky, Chef or Paulette Mitchell, Food & Entertaining Expert NYC Host/hostess gifts, food, beverages and décor Dec ‘14 Nov ‘14 Holiday Glamour – Beauty and Fashion Jeannine Morris or Alexis Wolfer, National Beauty & Fashion Trends Experts NYC How to dress and look your best for the holidays Dec ‘14 Nov ‘14 Gifts for the Auto Enthusiast John Davis, Automotive Expert NYC Auto-related gifts Dec ‘14 Nov ‘14 New Year’s Party Paulette Mitchell, Marc Silverstein or Maureen Petrosky, Food & Entertaining Experts NYC Host/hostess gifts, food, beverages and décor Dec ‘14 Nov ‘14 6 2014 Broadcast Co-op Calendar

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