8 Ways a Brand Can
Avoid Being Muted on
In May 2014 Twitter unveiled a new “Mute” feature
• Twitter users can elect
to hide tweets from
people or brands they
• Muted users can still
interact with others,
sending DMs and
Other Twitter Mute FAQ:
• Muted users can follow you and interact with your
• You can follow a user you’ve muted. Muting a user will
not cause you to unfollow them.
• @ replies and @ mentions from muted users you follow
will still appear in your Notifications tab.
• Muted users you follow can still send you a direct
• When you mute a user, their previous Tweets will still be
displayed; only Tweets from the point you muted them
will be hidden.
HOW TO KEEP YOUR BRAND
FROM BEING MUTED
We went straight to Twitter for the answer.
Here are the most common responses.
1. Too many tweets!
Don't tweet excessively. Too
many tweets, too often,
and/or in a short span of
time is very annoying to
2. Tweets that are too
promotional: Mind your manners.
All brands need to find their
balance in content that is simply
useful to their audience and what is
3. No engagement: If all you’re
doing is broadcasting your
messages and not engaging your
audience you are missing the point
of social media, and your Twitter
account won’t be very interesting to
follow. Of course there are
exceptions. Newsfeeds like @AP,
4. Irrelevant tweets: If you represent a
fashion brand and frequently post about
football or politics, you will probably lose
audience. And that goes the other way
5. Too personal: When
touch to a Twitter
account can be very
useful in connecting with
people, but you have to
know your boundaries.
6. Too many @’s and #’s: Overused, they
can make reading a chore. There are times
when you are going have a lot of mentions
and hashtags, like during a Twitter chat, but
it shouldn't be a daily thing.
Don’t be boring!
This shouldn’t require
need to be interesting,
useful or entertaining.
presence needs to
8. Too much
work fine. But
again, we have
to mind the
Read the full blog post about
what communicators need to
know about Twitter’s Mute
feature, and how to avoid being
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