B2B Creative with Penske Truck Leasing

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Ryan Smedstad, ‎Director, Creative Services, Penske Truck Leasing

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B2B Creative with Penske Truck Leasing

  1. 1. B2B Creative with Penske Truck Leasing
  2. 2. CREATIVE LANDSCAPE
  3. 3. B2B challenges • Target • Historically white males 35-55 who enjoy conservative stuff • Complex decision making processes with multiple stakeholders • Large, career-defining purchases • Smaller budgets? • Focusing on product and direct response rather than building a brand
  4. 4. BE LESS BORING • Use humor • Keep it real, be human • Shared values
  5. 5. VOLVO TRUCKS: JVD EPIC SPLITS
  6. 6. GE: CHILDLIKE IMAGINATION
  7. 7. THANK YOU @penskemoving | @penskenews

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