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How to Build Your Business with
Publicity
Dan Janal
President
PR LEADS
About Dan
Why do you need publicity?
Credibility
Authority
Expertise
Stand out from competitors
“Testimonials” from the media
How can you get publicity?
Do it yourself
Hire a PR firm
Use PR LEADS
What does a lead look like?
What Does It Take for a Second/Third-Generation Small-Business Owner to Survive? --
The Courie...
• Tax Implications for Those Just a Few Years out From Retirement -- Money
Matters Radio Show
For over 20 years, "Money Ma...
• Opening Brokerage Account -- The Street
How is easy or hard is it to open a brokerage
account? A lot of companies claim ...
What kind of publications use PR
LEADS?
Top U.S. dailies
US News & World Report
The Street
Telemundo
Many financial websit...
Is it hard to respond?
NO!
10-15 minutes
2-3 tips
Copy and paste
You might not even have to “speak” to the reporter
You kn...
Personalized Training
Email support
Phone support
Interactive support
Online support
What do you do with publicity?
Reprint your articles in
Sales Kits
Give away at presentations
Post to website
Include in L...
What does this mean to you?
• You get visibility
• You get credibility
• You get authority
• You get new sales and marketi...
Questions?
Thank You
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ATPI - janal-publicity-PowerPoint Template

  1. 1. How to Build Your Business with Publicity Dan Janal President PR LEADS
  2. 2. About Dan
  3. 3. Why do you need publicity? Credibility Authority Expertise Stand out from competitors “Testimonials” from the media
  4. 4. How can you get publicity? Do it yourself Hire a PR firm Use PR LEADS
  5. 5. What does a lead look like? What Does It Take for a Second/Third-Generation Small-Business Owner to Survive? -- The Courier (OH) What characteristics or temperament does a second- or third-generation small-business owner need to survive? What challenges do they face? Contact: Lou Wilin, louwilin@thecourier.com Submitted By: Lou Wilin Organization: The Courier (OH) Need leads by: Aug 05, 2016 07:00 PM ET(America/New_York) Organization URL: http://www.thecourier.com Email address:louwilin@thecourier.com
  6. 6. • Tax Implications for Those Just a Few Years out From Retirement -- Money Matters Radio Show For over 20 years, "Money Matters," Scott Hanson and Pat McClain’s weekly call-in talk radio program, has fielded thousands of questions from callers. Now we are making a change by introducing guests for the first time in years. We’d like to talk to someone with first-hand knowledge on tax implications for those just a few years out from retirement. We are looking for professors, CPAs or experts in the field of taxes. We are looking for guests that are available to come to the radio show recording on Aug. 10. Check out segments from the radio show at http://radio.moneymatters.com. Contact: Jasmin Flores, jasmin.flores@hansonmcclain.com Submitted By: Jasmin Flores Organization: Money Matters Radio Show Need leads by: Aug 04, 2016 06:00 PM ET(America/New_York) Organization URL: http://radio.moneymatters.com Email address:jasmin.flores@hansonmcclain.com
  7. 7. • Opening Brokerage Account -- The Street How is easy or hard is it to open a brokerage account? A lot of companies claim that you can do it simply and mostly online. That's not necessarily the case. Email responses preferred. I'm a freelancer. Contact: Ellen Chang, ellenyinchang@gmail.com Submitted By: Ellen Chang Organization: The Street Need leads by: Jul 29, 2016 05:00 PM ET(America/New_York) Organization URL: https://www.thestreet.com Email address:ellenyinchang@gmail.com
  8. 8. What kind of publications use PR LEADS? Top U.S. dailies US News & World Report The Street Telemundo Many financial websites and blogs
  9. 9. Is it hard to respond? NO! 10-15 minutes 2-3 tips Copy and paste You might not even have to “speak” to the reporter You know the answer right of the top of your head Simple!
  10. 10. Personalized Training Email support Phone support Interactive support Online support
  11. 11. What do you do with publicity? Reprint your articles in Sales Kits Give away at presentations Post to website Include in LinkedIn Profile Promote on social media (if you are allowed to) Mail or email to clients and prospects
  12. 12. What does this mean to you? • You get visibility • You get credibility • You get authority • You get new sales and marketing tools • You get “endorse” by the media • You get trust • You stand out from competitors • You get clients!
  13. 13. Questions?
  14. 14. Thank You

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