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Executive Summary
The vacation ownership or timeshare industry, which is a major segment of hospitality industry, represents
significant growth opportunity in the future, driven by growing interest in vacationing and increasing disposable
income. Developed countries like the US and Europe represent the major markets for vacation ownership.
However, other developing countries in the Middle East and Asia Pacific region are also gaining popularity.
The global vacation ownership industry is currently in the recovery stage and both the demand and supply factors
in the industry have recorded significant growth recently. However, the growth of demand in the industry is much
faster compared to the supply side factors. Specifically, the increase in the factors like occupancy rates, average
daily rate (ADR), and revenue per available room (RevPAR) have contributed to the growth of the industry.
Saving on future vacation costs is one of the main reasons behind the popularity of buying timeshare over hotel
stays as owning timeshare properties makes much more financial sense for families travelling on a regular basis.
Along with that, the availability of preferred locations also plays a significant role in choosing vacation ownership
over hotel stays.
The vacation ownership industry in the US has witnessed decline in the overall sales during 2007 to 2009.
However, in the last two years the industry has returned to its growth trajectory. Within the US, provinces like
Florida, California, and Hawaii have gained popularity and witnessed significant footfalls of vacationers recently.
The report provides an analysis of the vacation ownership market. It discusses major market trends, growth drivers
and challenges. It presents the competitive structure of the industry and profiles major players in the vacation
ownership market with a discussion of their key business strategies.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted
the future growth of the industry. We employed various significant variables that have an impact on this industry
and created regression models with SPSS Base to determine the future direction of the industry. Before deploying
the regression model, the relationship between several independent or predictor variables and the dependent
variable was analyzed using standard SPSS output, including charts, tables, and tests.
3. Promising growth opportunity of vacation ownership market supported by
favorable market dynamics…
Demand & Supply of Global Lodging Industry, 2010-2011 The three main business activities of lodging
industry include ……….……………... In 2010,
demand in the lodging industry in the US
increased by ….%, whereas, supply recorded a
…… growth of …..%. In the non-US American
region, ……………………………………… has
grown by ……%, whereas, the supply has grown
%
by ……% in 2010. ………………………………….
Occupancy, average daily rate (ADR), and
US Non-US Asia/Pacific Europe Middle East & Global Market revenue per available room (RevPAR) are the
Americas Africa three major factors affecting the hotels industry.
During ……………… after the economic crisis,
Change of Supply Change of Demand
the occupancy rates in hotels …… to grow
……………………………………………………
Major Factors of Global Lodging Industry, 2010-2011 …………………………………..The ………………
is highest in ….. region and in ……, showing the
……….. for hotel services in the particular
regions.
%
US Non-US Asia/Pacific Europe Middle East Global
Americas & Africa Market
Change in Occupancy Change in ADR Change in RevPAR
4. The US vacation ownership market has recorded meager sales in recent years
majorly due to decline in the average selling prices and lower occupancy rates…
Total Sales of the US Vacation Ownership Market The total sales of the US vacation ownership market was
recorded at US$......billion in 2011 compared to US$..........
billion in 2007, registering a decline of ……%
…………………………. However, in 2011, the market recorded
a marginal Y-O-Y growth of …..% on the back of growing ……..
in the country. …… driven by …………………
US$ Billion
In 2007, the average selling price (ASP) per interval in the US
%
vacation ownership market was recorded at ……., which
declined by ….% to reach ….. in 2011. Furthermore, the ASP
per interval in the country recorded a Y-O-Y decline of ….% in
2011. This decline and ….....................................................
The average occupancy of vacation ownership was significantly
2007
2009
2011
2008
2010
.. during 2007 and 2008 with ….% and …%, respectively.
However, from 2008 the average occupancy of vacation
Sales Growth
ownership started to decline in the wake of …. ..due to …… in
Average Selling Price per Interval in the US the US.
Average Occupancy of Vacation Ownership in the US
US$
%
2007 2008 2009 2010 2011
2007 2008 2009 2010 2011
5. The outlook of the US timeshare market looks optimistic supported by favorable
socio-economic factors in the country…
The US Timeshare Average Resort Size Forecast
Units
2011A 2012E 2013E 2014E 2015E
The US timeshare average resort market size is forecasted to reach ….. units by the end of 2012, registering an
increase of about …….% compared to …… units in 2011. The same is expected to record a compound annual growth
rate of approximately ……% for the period spanning 2011-2015. The growth of the market will be driven by the rising
……, improving ……, and ………………………………………….and …... All these factors will continue to generate
increased demand for vacation ownership resorts in the US.
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Table of Contents List of Charts
Relationship between Consumer, Developer, and Exchange
1. Vacation Ownership: An Overview Network
Demand & Supply of Global Lodging Industry, 2010-2011
1.1 Introduction Major Factors of Global Lodging Industry, 2010-2011
1.2 Benefits of Vacation Ownership Reason of Buying Vacation Ownership, 2011
1.3 Working of the Timeshare Concept Down Payments Upgrades in the Global Timeshare Industry,
1.4 Fractional Ownership Q108-Q411
Factor of Lodging Industry in the US, 2010-2011
2. Vacation Ownership Market Total Sales of the US Vacation Ownership Market, 2007-2011
US Timeshare Industry by Type of Properties, 2011
2.1 Global Market Average Selling Price per Interval in the US, 2007-2011
Global Lodging Industry Average Occupancy of Vacation Ownership in the US, 2007-
Consumer Preferences 2011
Down Payments Upgrades Timeshare Occupancy Mix, 2011
Fee Delinquencies in the US Vacation Ownership Market, 2011
2.2 Vacation Ownership Market in the US Management of Timeshare Resorts in the US, 2011
Market Value Revenue Sources for the Homeowners Association, 2010
Breakdown by Region Loan Portfolio of the US Timeshare Customers, 2011
Segmentation by Property Type Growth in Aging Population of the United States, 2004-2014F
Average Selling Price Trend Worldwide International Tourist Arrivals, 2008-2011
Occupancy Rate Worldwide Gross National Income per Capita, 2005-2011
Other Statistics Revenues of Major Players in the US Timeshare Market, 2010
Owned Properties of Major Players in the Global Timeshare
3. Key Trends Industry, 2011
Total Units of Timeshare Properties in the US, 2010
3.1 Strong Recovery of Timeshare Industry in the Wyndham’s Revenues by Business Segments, 2011
Developed Markets Wyndham’s Revenues and Net Income, 2007-2011
3.2 Higher profitability in Buying Timeshare Compared to Marriott’s Revenues by Business Segments, 2011
hotel Stays
3.3 Growing Popularity for Eco-Friendly Timeshare Resorts
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4. Growth Drivers Marriott’s Revenues and Net Income, 2007-2011
Starwood’s Revenues by Business Segments, 2011
4.1 Growing Tour Volume and Sales per Tour Starwood’s Revenues and Net Income, 2007-2011
4.2 Growing Aging Population Hyatt’s Revenues by Business Segments, 2011
4.3 Increasing Worldwide Tourism Hyatt’s Revenues and Net Income, 2007-2011
4.4 Improving Worldwide Economy The US Timeshare Average Resort Size Forecast, 2011 –
2015F
5. Challenges
5.1 Low Resale Value of Timeshare Properties List of Tables
6. Vacation Ownership - Competitive Landscape Lodging Industry in the US, 2011
Timeshare Properties in the US by Region, 2011
Competitive Overview Timeshare Consumer Preference in the US, 2010
Financial Comparison Cost Outlay Comparison of Timeshare and Hotels, 2011
Dependent & Independent Variables, 2007-2011
7. Company Profiles Correlation Matrix
Model Summary – Coefficient of Determination
7.1 Wyndham Worldwide Corporation Regression Coefficients Output
Business Description
Key Financials
Business Strategies
Optimization of E-Commerce Capabilities
Diversified Marketing Strategy
7.2 Marriott International, Inc.
Business Description
Key Financials
Business Strategies
Sales Deployment Strategy
Focus on Managing and Franchising
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7.3 Starwood Hotels & Resorts Worldwide, Inc.
Business Description
Key Financials
Business Strategies
Growth through New Agreements in Key Markets
Reducing Investment in Owned Real Estate
7.4 Hyatt Hotels Corporation
Business Description
Key Financials
Business Strategies
Improvement in Performance of Existing Hotels
Expanding Presence in Attractive Markets
8. Market Outlook
8.1 Market Forecast
8.2 Forecast Methodology
8.2.1 Dependent and Independent Variables
8.2.2 Correlation Analysis
8.2.3 Regression Analysis
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Contact Us:
These are abridged and sanitized sample pages from the comprehensive report on the “Vacation Ownership (Timeshare)
Market Report”. To know more about this report or for any customized research requirement, please contact the following:
Koncept Analytics
CS-36, Second Floor, Ansal Plaza
Vaishali, Ghaziabad,
U.P. – 201010
Vikas Gupta T. +91-120-4130959
BD Manager C: +91-9811715635
vikas@konceptanalytics.com
www.konceptanalytics.com
