Global Handbags Market Report: 2014 Edition – New Report by Koncept Analytics
Global Handbags Market
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Handbags and accessories are among the fastest growing segments in the overall luxury goods industry. Despite the fact that the
handbags market caters to both male as well as female customers, it is predominantly seen as a women-oriented market because of
the relatively larger options of patterns, sizes and colors it offers to women as compared to the products designed for men, which are
clearly limited to a set of designs and patterns, particularly the pouch style. The global market for accessories, including handbags, is
incessantly rising since recession and is further expected to be a highly growing and profitable market for the next couple of years. This
growth is largely driven by rise in disposable income, expanding middle class, growing preference for branded products and rising
number of wealthy consumers worldwide. Moreover, the handbag market encompasses dynamic players and an expanding consumer
base, which is expected to flourish due to increasing demand from emerging markets and strong performances by the international
Escalation in the handbags market worldwide can be observed as a result of aggressive presence on social media and fashion shows.
Other principal trends of the respective market include enhancing demand for small and medium silhouette handbags and cross
bodies, brand strengthening efforts by majority of leading companies and insurance of handbags.
The key factors driving growth of the global handbags industry include rising number of high net worth individuals, increasing working
women population, accelerating online sales trend, improvement in global economic growth, and increasing potential of emerging
markets. However, the growth of handbag industry is hindered by the risk of counterfeiting and strict regulatory issues on premium
The market for handbags is highly competitive with several players operating both at a global and regional level. Fashion, price and
diversities are the key factors responsible for driving competition in the market. The leading players include Channel, Gucci, Louis
Vuitton, Hèrmes, Prada, Burberry and Michael Kors, among others.
The report “Global Handbags Market” analyzes the development of this market, with focus on women’s accessories and handbag
industry. The major trends, growth drivers as well as issues being faced by the industry are discussed in detail in this report. The four
major players in the industry, Coach, Louis Vuitton, Burberry and Michael Kors, are being profiled along with their key financials and
strategies for growth. The report contains a comprehensive analysis of the global handbag industry along with the study of regional
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Key factors driving growth of the global handbags industry include increasing working women population,
accelerating online sales trend, and increasing potential of emerging markets
• The global premium handbag and accessories market is expected
to grow at a CAGR of ….% from US$.... billion in 2012 to US$....
billion by 2017. The North America premium handbag and
accessories market was worth US$.... billion while the Asian
market had a value of US$.... billion in 2012. The handbag and
accessories market accounted for an estimated value of US$...
billion in 2013, depicting a growth of …%, compared to 2012.
• As of 2013, global men’s leather good and accessories market
accounted for US$.... billion, representing an annual incline of …%,
compared to US$... billion in the prior year. The worth of the market
is projected to reach US$... billion by 2017, up by …%, compared
to that of 2013.
•Within the global men’s market for premium bags and accessories,
China accounted for ….% market, followed by Japan with …%
share in 2013. North America held …% of the share of the men’s
market in the aforementioned period.
Global Market of Men’s Premium Bags and Accessories by Region
(2013)Global Men’s Leather Goods and Accessories Market (2012-2017E)
Global Premium Handbags and Accessories Market (2011-2017F)
2012 2013 2014E 2015E 2016E 2017E
Men's LG & accessories (US$ Billion)
North America China Japan Others
Escalation in the handbags market worldwide can be observed as a result of aggressive presence on
social media and fashion shows
• For the period spanning 2009-2012, the export value (in current
prices) of SITC group 831 grew at a CAGR of …%. SITC (Standard
International Trade Classification) group 831 includes travel goods,
handbags, etc of leather, plastic textile and others. The same
accounted for US$... billion, up by …%, compared to US$... billion
in the previous year.
•Eastern Asia accounted for a majority of exports of travel goods. In
2012, its exports amounted to US$.. billion while imports were
valued at US$.. billion. Top deficits were recorded by Developed
North America, amounting for US$... billion. Developed Asia-Pacific
and Latin America and the Caribbean also experienced deficit of
US$... billion and US$... billion, respectively.
• The retail sales of women accessories market in the US
accounted for expected US$... billion sales in 2013, representing
…% incline compared to sales in the previous year. By volume,
total number of women accessories sold in 2012 amounted to
….million units, depicting a decline of …% from previous year.
The US Women’s Accessories Market (2010-2013E)
Exports of Travel Goods by Country (2012)
Exports of Travel Goods (2006-2012)
China Hong Kong SAR Italy
France Germany Belgium
The US Vietnam India
Different types of bags, including briefcases for work, strolling and visiting bags for daytime, elegant
evening bags, et cetera
• China is projected to be the largest contributor to the future
growth of the global industry for luxury goods among others
countries. Chinese luxury goods market grew from US$.... billion in
2012 to US$... billion in 2013, representing an annual growth of
• North America accounted for largest share of ….% in women’s
premium bags and accessories market, which was worth US$....
billion in 2013. It was followed by Japan which held ….% share.
Women’s premium bags and accessories market in China had
….% share in the aforementioned period.
• As of 2013, Korean accessories industry was valued at
approximately US$... billion, depicting a ….% incline, compared to
US$... billion in the prior year. The cited market has grown at a
splendid CAGR of …% in the period 2009-2013. As Korea’s
affluence and discretionary spending has surged post recession, so
has Korean’s interest in international accessories brands.
Korean Accessories Market Value and Growth Rate (2009-2014E)
Global Market of Women’s Premium Bags and Accessories
by Region (2013)
Chinese Luxury Goods Market (2010-2013)
North America China Japan Others
2009 2010 2001 2012 2013 2014E
Handbags market is predominantly seen as a women-oriented market because of the relatively larger
options of patterns, sizes and colors it offers to women as compared to the products designed for men
The retail sales of women handbags marked an increase of ….% from US$.... billion in 2011 to US$.... billion in 2012. Price increase of
handbags mainly contributed to the growth of revenue. Women preferred to buy small silhouettes because they were an affordable luxury on
which they could justify spending as an investment. Although most of the handbags were purchased from stores but online sales are also
Men’s market accounts for approximately …% share in accessories market and hence comprise an important segment. As of 2012, roughly
…% of the revenue of Tod and Ferragamo came from men’s business, followed by Prada which generates ….% of the sales from this
category. Louis Vuitton and Burberry produced …% of their sales for men’s category sales in the aforementioned year.
As of fiscal 2013-14, Coach topped the North America handbags market with a total of US$....million sales of handbags. It is followed by
Michael Kors with handbag sales worth US$..... million. Louis Vuitton is another major player in the respective market accounting for US$....
worth sales. Gucci and Kate Spade compete with US$.... million and US$.... million sales, respectively, in the aforementioned period.
Note: Market attractiveness is inverse of penetration. Low penetration means high attractiveness and vice-versa
The US Handbag Market by Revenue and YOY Growth (2006-2012)
Men’s Business Share of Revenues By Company (2012)
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