Solution Narratives: Lean UX Meetup 1/15/2014

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A 1-2-3 approach for communicating your awesome user experience in 60 seconds.

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Solution Narratives: Lean UX Meetup 1/15/2014

  1. 1. Solution Narratives A 1-2-3 approach for communicating your awesome user experience in 60-seconds. Priya Sheth Senior Product Designer, Basis Science Founder, Be Scrappy @priyasheth January 15, 2014 - Lean UX Meetup Copyright Priya Sheth 2014
  2. 2. Example 1: Startup Weekend San Jose Copyright Priya Sheth 2014
  3. 3. Example 2: Cole Hardware Partnership Copyright Priya Sheth 2014
  4. 4. Solution Narratives Solution narratives allow you to demo or explain your product’s awesome user experience in 60 seconds or less by combining a focused series of visuals and narrative. + Solution = Narrative Copyright Priya Sheth 2014 Awesome User Experience
  5. 5. It’s a way to prevent this from happening... Copyright Priya Sheth 2014
  6. 6. Where it can be used... Chatting with an investor or attendee at a conference/networking event Copyright Priya Sheth 2014
  7. 7. Where it can be used... Pitching a client your services Copyright Priya Sheth 2014
  8. 8. Where it can be used... Potential business partners Copyright Priya Sheth 2014
  9. 9. Where it can be used... Sharing vision cross functionally in your organization ENGINEER DESIGNER MANAGER Copyright Priya Sheth 2014
  10. 10. Where it can be used... As part of larger product iteration cycles Hypothesis Formation User Problem Narrative (Audio) Sub-hypothesis Test Outcome Copyright Priya Sheth 2014
  11. 11. The Solution Narrative Framework Your awesome user experience... 1 2 3 ...in less than ...represented by 3 Visuals ...with an accompanying narrative. App Context Key callto-action The result (aka “The Awesome Moment”) Copyright Priya Sheth 2014
  12. 12. Business Description Approach _____, a San Francisco-based technology startup, is innovating at the intersection of mobile technology, car transportation & logistics. Copyright Priya Sheth 2014
  13. 13. Business Description Approach - UBER UBER, a San Francisco-based technology startup, is innovating at the intersection of mobile technology, car transportation & logistics. Copyright Priya Sheth 2014
  14. 14. Solution Narrative Approach - UBER T Sarah has dinner with her friends across the city and needs a ride since she’s wearing heels tonight. She opens the app, puts in her address, and clicks “Set Pickup Location” T She sees all her details and clicks “Request uberX” Copyright Priya Sheth 2014 2 minutes later, Sarah sees the car approaching on her app and knows the Uber has arrived. She gets in the car and is on her way!
  15. 15. NOW IT’S YOUR TURN!! 1.Create a group of 3-4 people from your neighbors 2.Get a Solution Narrative worksheet 3.Choose a product idea for a mobile app (see list ----->) Product Ideas An app that... 4. As a group, choose a product idea name, description and the user you will focus on for today [10 minutes] •Sends a virtual cupcake 5.Create the 3 visuals - context, call-to-action, result and narrative that capture the core experience [15 minutes] •Matches you up with a pet sitter 6.Solution narrative presentations (buzzer rings at 60 seconds!) •Matches beverages with foods •Finds street construction •Finds healthy foods ...or choose your own!
  16. 16. Date: The Solution Narrative: Worksheet 1 App Context 2 Key call-to-action 3 “The Awesome Moment” Product Name Product Core Experience User Name/Description Materials available for download at: http://priya.co/solution-narratives/ Copyright Priya Sheth 2014 writeme@priya.co @priyasheth
  17. 17. The Solution Narrative Framework Cheat Sheet The solution narrative is your awesome user experience represented by 3 visuals with accompanying narrative. It is communicated in 60 seconds or less. Ways to communicate it: 1. Sketches on a whiteboard 2. Sketches on 3 sheets of paper 3. Series of visuals ready-to-go on your mobile device (pdf) 4. Presentation 5. Interactive prototype Your awesome user experience... 1 2 3 ...represented by 3 visuals ...with accompanying narrative App Context Key call-toaction Contexts to use it: Speaking with an investor at a conference The result (aka “The Awesome Moment”) Pitching your services to a client Cross functionally with your team ...Or as part of product iterations cycles Securing business partnerships writeme@priya.co Materials available for download at: http://priya.co/solution-narratives/ Copyright Priya Sheth 2014 @priyasheth

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