SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.
SlideShare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.
Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
Elle Uk redesign '07 workshop presentation. Working with Elle print editorial staff and introducing aspects of social media that need to be entwined on elleuk.com.
Elle Uk redesign '07 workshop presentation. Working with Elle print editorial staff and introducing aspects of social media that need to be entwined on elleuk.com.
1.
Agenda for TODAY <ul><li>What are we doing today? </li></ul><ul><li>Background </li></ul><ul><li>Media consumption & internet </li></ul><ul><li>Join us on our current journey for Elle V2.0 </li></ul><ul><li>Who we are targeting for Elle digital </li></ul>
2.
Background Launched 2 weeks ago Making content quality believable of Elle Making site easy to use and deeper content
6.
Reason for phase 2 Lean back / lean forward active/passive different goals
10.
10 million British Households now have broadband
11.
This has fuelled the need for bigger and better websites in the UK
12.
Habits have changed, the ‘always on’ nature of broadband encourage us to snack on the internet and dip in and out throughout the day.
13.
Habits have changed, the ‘always on’ nature of broadband encourage us to snack on the internet and dip in and out throughout the day.
14.
Online advertising is now half the size of TV advertising £ 917m vs £ 1979
15.
The younger generation watch most of their TV as downloads .
16.
An item of women ’ s clothing sells every 7 seconds on Ebay
17.
The online clothing market is now worth over 900 million pounds . By 2010 this predicted to rise to £ 2.3 billion
18.
This is the age of convergence- we want any content on any device, anywhere at anytime
19.
The Big Brand questions for V2.0 <ul><li>What is our Point? </li></ul><ul><li>Our Direction, our Intention, our Sponsoring Thought? </li></ul><ul><li>Why should I Care? </li></ul><ul><li>Both as a Customer (External) </li></ul><ul><li>and as an Employee (Internal) </li></ul>
20.
A Brand is a promise delivered <ul><li>All is One. You are your Customer. </li></ul><ul><li>A Brand is not a Logo. </li></ul><ul><li>A Brand is not a Name. </li></ul><ul><li>A Brand is a promise. Delivered </li></ul>