1.
Agenda for TODAY <ul><li>What are we doing today? </li></ul><ul><li>Background </li></ul><ul><li>Media consumption & internet </li></ul><ul><li>Join us on our current journey for Elle V2.0 </li></ul><ul><li>Who we are targeting for Elle digital </li></ul>

2.
Background Launched 2 weeks ago Making content quality believable of Elle Making site easy to use and deeper content

6.
Reason for phase 2 Lean back / lean forward active/passive different goals

7.
From print to internet Media consumption

8.
30 million people in the UK are online

9.
50% of them use the web every day

10.
10 million British Households now have broadband

11.
This has fuelled the need for bigger and better websites in the UK

12.
Habits have changed, the ‘always on’ nature of broadband encourage us to snack on the internet and dip in and out throughout the day.

13.
Habits have changed, the ‘always on’ nature of broadband encourage us to snack on the internet and dip in and out throughout the day.

14.
Online advertising is now half the size of TV advertising £ 917m vs £ 1979

15.
The younger generation watch most of their TV as downloads .

16.
An item of women ’ s clothing sells every 7 seconds on Ebay

17.
The online clothing market is now worth over 900 million pounds . By 2010 this predicted to rise to £ 2.3 billion

18.
This is the age of convergence- we want any content on any device, anywhere at anytime

19.
The Big Brand questions for V2.0 <ul><li>What is our Point? </li></ul><ul><li>Our Direction, our Intention, our Sponsoring Thought? </li></ul><ul><li>Why should I Care? </li></ul><ul><li>Both as a Customer (External) </li></ul><ul><li>and as an Employee (Internal) </li></ul>

20.
A Brand is a promise delivered <ul><li>All is One. You are your Customer. </li></ul><ul><li>A Brand is not a Logo. </li></ul><ul><li>A Brand is not a Name. </li></ul><ul><li>A Brand is a promise. Delivered </li></ul>

21.
Users see one brand

22.
Google wasn’t built in one day

23.
There is only one Apple

24.
Perez Hilton needed Paris Hilton

25.
Facebook is a social utility

26.
Who are we targeting ? Stephanie & Rachel 26yrs, Window dresser H&M 30yrs, buyer

27.
Elle digital brand statement The indispensable guide for your fashionable life Feed your fashion addiction at elleuk.com

28.
A day in the life of Stephanie

29.
Breakfast… need to pick up wallpaper

30.
Check weather..wonder what to wear today

31.
BBC weather

32.
Google maps….How do I get there

33.
On tube, listening to my shuffle..love Killers

34.
Great got that bag on Ebay I was bidding for

35.
Back at work..

36.
Check Ebay quickly before I get stuck

37.
Facebook..I promise just once

38.
Need to concetrate, music

39.
Lunchtime, let’s snack a bit on Perez

40.
Pret Salad

41.
Better find a good deal for this evening

42.
Shall leave Ana a message on Facebook

43.
At Sketch…

44.
He he, posting Sketch pics

62.
Thank you