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ElleUK redesign
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Elle Uk redesign '07 workshop presentation. Working with Elle print editorial staff and introducing aspects of social media that need to be entwined on elleuk.com.
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ElleUK redesign
- 2. Background Launched 2 weeks ago Making content quality believable of Elle Making site easy to use and deeper content
- 6. Reason for phase 2 Lean back / lean forward active/passive different goals
- 7. From print to internet Media consumption
- 8. 30 million people in the UK are online
- 9. 50% of them use the web every day
- 10. 10 million British Households now have broadband
- 11. This has fuelled the need for bigger and better websites in the UK
- 12. Habits have changed, the ‘always on’ nature of broadband encourage us to snack on the internet and dip in and out throughout the day.
- 13. Habits have changed, the ‘always on’ nature of broadband encourage us to snack on the internet and dip in and out throughout the day.
- 14. Online advertising is now half the size of TV advertising £ 917m vs £ 1979
- 15. The younger generation watch most of their TV as downloads .
- 16. An item of women ’ s clothing sells every 7 seconds on Ebay
- 17. The online clothing market is now worth over 900 million pounds . By 2010 this predicted to rise to £ 2.3 billion
- 18. This is the age of convergence- we want any content on any device, anywhere at anytime
- 21. Users see one brand
- 22. Google wasn’t built in one day
- 23. There is only one Apple
- 24. Perez Hilton needed Paris Hilton
- 25. Facebook is a social utility
- 26. Who are we targeting ? Stephanie & Rachel 26yrs, Window dresser H&M 30yrs, buyer
- 27. Elle digital brand statement The indispensable guide for your fashionable life Feed your fashion addiction at elleuk.com
- 28. A day in the life of Stephanie
- 29. Breakfast… need to pick up wallpaper
- 30. Check weather..wonder what to wear today
- 31. BBC weather
- 32. Google maps….How do I get there
- 33. On tube, listening to my shuffle..love Killers
- 34. Great got that bag on Ebay I was bidding for
- 35. Back at work..
- 36. Check Ebay quickly before I get stuck
- 37. Facebook..I promise just once
- 38. Need to concetrate, music
- 39. Lunchtime, let’s snack a bit on Perez
- 40. Pret Salad
- 41. Better find a good deal for this evening
- 42. Shall leave Ana a message on Facebook
- 43. At Sketch…
- 44. He he, posting Sketch pics
- 62. Thank you